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Social Media Lead Generation

Social Media Lead Generation. I’m Brian Halligan . Nice to meet you. I’m Kipp Bodnar. Nice to meet you. @ KippBodnar. I’m Brian Halligan . Nice to meet you. I wrote The B2B Social Media Book . amzn.to/b2bsm2. #B2BSM. I am a dork. We’ve got a a Problem. 73% of CEOs

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Social Media Lead Generation

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  1. Social Media Lead Generation

  2. I’m Brian Halligan. Nice to meet you. I’m Kipp Bodnar. Nice to meet you. @KippBodnar

  3. I’m Brian Halligan. Nice to meet you. I wrote The B2B Social Media Book. amzn.to/b2bsm2

  4. #B2BSM

  5. I am a dork.

  6. We’ve got a a Problem.

  7. 73%of CEOs • don’t believe marketers drive revenue. 91 FournaiseMarketing Group: bit.ly/peNScq

  8. Marketing isn’t Arts and Crafts.

  9. We’re creative.

  10. An opportunity, not a problem.

  11. Your opportunity, to shine.

  12. Leads fix the problem.

  13. What is aLead?

  14. LEADS ARE A PROXY FORSALES.

  15. “ Your goal shouldn't be to buy leads. Your goal should be to buy customers. ” Tweet This! #B2BSM @KippBodnar

  16. What is aSocial Media?

  17. Social Media isn’t hugging customers.

  18. “ Social Media that doesn’t drive revenue is destined for failure. ” Tweet This! #B2BSM @KippBodnar

  19. How Social Media Leads Happen 1 Landing Page Form Lead Tweet Like Blog Post CTA Landing Page Product Page CTA Landing Page +1

  20. Information Transactions

  21. 3 MUST-HAVES FOR SOCIAL MEDIA LEAD GENERATION:

  22. Build Social Media Reach 1 • Maximize Content Discovery 2 • Conversion Ubiquity 3

  23. 1 • Build Social Media Reach

  24. Build Social Media Reach.

  25. Follow. Friend. Connect.

  26. Share lots oflinks.

  27. BITLY, 9/2011 The shelf life of a social media link is 3 hours.

  28. Automatic Sharing

  29. Leverage existing contacts.

  30. Use email for reach building.

  31. 2 • Maximize Content Discovery

  32. Closed Millions In Sales From Online Leads ROI – 2800%!

  33. Content Calendar.

  34. Build social thank you pages.

  35. 3 • Conversion Ubiquity

  36. Marketing is math.

  37. What is aCall-to-Action?

  38. Place CTAs Everywhere.

  39. Google.com/DFP

  40. Testing CTAs aid testing.

  41. What can you stop doing ?

  42. Build Social Media Reach 1 • Maximize Content Discovery 2 • Conversion Ubiquity 3

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