Understanding the role of a telemarketing executive

1. Understanding the role of a telemarketing executive Telemarketing is one of the most cost-effective and useful tools for closing sales and providing a great yield on marketing. Whether you run a large or a small business, telemarketing can be very beneficial for you in terms of establishing a direct contact with customers and boosting sales. What is the role of a telemarketing executive? The main role is to answer customer queries, field questions, process the request of prospects, take feedback, register their complaints and market products and services of the company. It is also their responsibility to covert leads into customers and try and install loyalty in existing customers. Job description of a telemarketing executive covers a wide range of topics and therefore, in order to make an impact, the executive needs to be on top of their game. It is very important for businesses to hire executives who are well-versed in communication. They should have the know-how of handling technology and also the knack of coming up with innovative solutions for problems the prospect might have. They need to have patience because they might face rejection from prospects at some point during the call. Since they work for long hours and in a

2. stressful work environment, they need to have tenacity and patience. Telemarketing executives speak to prospective customers and try to convert enquiries into sales. Over the course of market research, interested customers are identified and this list is handed to the executives. They make calls to the prospects and try to convert as many of them into regular customers as possible. Executives also work on retaining existing customers. This ensures repeat sales and organic growth of the brand is also promoted. Executives stay in touch with the existing customers, listen to their feedbacks on products and try to offer them solutions for their queries or complaints. It is their job to sift through huge amounts of data that is collected about the customer profiles, their buying behaviour, likes, dislikes, placement of products and so on. Based on this, they create tailor-made suggestions for products that they are trying to sell along with the target customers. Executives working with reputed telemarketing agencies keep a log of every transaction taking place. They record every move, be it for security reasons, record keeping or to use the data as reference for future. It is also the responsibility of telemarketing executives to maintain product as

3. well as customer database, maintain operations by following procedures and policies and seeking feedback from managers as well as customers. There are several different ways in which telemarketing can benefit businesses. By hiring a team of expert telemarketers, business owners can increase their sales territory and efficiency to a great extent. It helps them reach more customers per hour, per day and per week by the use of phone. Telemarketing also provides an effective way to perform relationship marketing, to introduce new products and to make additional sales, so investment in this marketing tool is very beneficial.