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Directi, the Yesteryears

Directi, the Yesteryears. by, Bhavin Turakhia CEO, Directi ( http://directi.com ). 1989 – 1994. 1989 - 1994. Pointer 1. “Read … a LOT!!”. 1994 - 1996. Pointer 2. “Read a LOT of biographies”. Pointer 3. “Build your Business / Career in something you would gladly do for FREE!!”.

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Directi, the Yesteryears

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  1. Directi, the Yesteryears by, Bhavin Turakhia CEO, Directi (http://directi.com)

  2. 1989 – 1994

  3. 1989 - 1994

  4. Pointer 1 “Read … a LOT!!”

  5. 1994 - 1996

  6. Pointer 2 “Read a LOT of biographies”

  7. Pointer 3 “Build your Business / Career in something you would gladly do for FREE!!”

  8. Pointer 4 “If you are gonna spend time thinking, you might as well Think BIG!!”

  9. 1994 - 1996 The Internet Revolution

  10. 1996 • Faced considerable resistance from Parents concerning career choice, especially post 12th results 

  11. Pointer 5 “If you can or you think you can’t, you are Right”

  12. Pointer 6 “Don’t keep thinking … Just Do it!!”

  13. Pointer 7 “Have conviction in yourself”

  14. 1996 - 1997 1. Started Bits and PCs - Failed 2. Started The Web Spinners - Failed

  15. Pointer 8 “What you learn on your own is as/more important than what you learn at school”

  16. 1996-1997 • The Birth of Directi • Registered the domain name • Wrote a humongous piece of software that noone wanted !!!

  17. Pointer 9 “Being ahead of your time is not always an advantage”

  18. Pointer 10 “Success is a bad Teacher” “Failures are Stepping stones to Success”

  19. Pointer 11 “If at first you don’t succeed, try and try again”

  20. 1997 • Fundamental Tenets of Directi’s vision • Products and not Outsourced Services • Volume based products • Internet related products • Global focus

  21. Pointer 12 “Establish a base set of guiding principles”

  22. 1998 • Borrowed 25k from Dad • Bought my first server at Alabanza • Got 40 clients in the first month • Repaid loan and continued growing

  23. Pointer 13 “Become cash flow positive as soon as possible”

  24. 1999 • First employee – KunalSheth • Played Peon to President • Automated tons of initial processes – mainly collection • Introduced bulk packages for the first time • First yr turnover – 4 lacs

  25. Pointer 14 “Credit and Collections can kill you”

  26. Pointer 15 “Do unto others what you would have them do to you”

  27. 1999 • Divided time between marketing and development • Grew team

  28. Pointer 16 “Spend time on the field actually selling your products”

  29. 2000 • Continued to grow team and clientele • Promoted ourselves in tons of conferences

  30. Pointer 17 “Continue adding people”

  31. 2001

  32. Pointer 18 “Vertical Integration is a common growth strategy”

  33. Pointer 19 “It can be easier to sell new stuff to existing Customers than to sell existing stuff to new Customers”

  34. 2001-2002 • Continued to grow rapidly • Brought on several elite clients / Multiplied clientele • Adopted a Reseller focused model • Moved to a new office • First inflection point – 5 people to 30 • Functional departments – dev / support / sales / sysad / finance etc • Launched dedicated servers, newer control panels • Launched Transecute – 1st PG

  35. 2001-2002

  36. Pointer 20 “Get things done!!”

  37. Pointer 21 “Focus on your strengths”

  38. 2003 • Moved to newer offices – 100 seater • First layer of Managers and Functional heads • Crossed 100,000 Customers, despite dotcom crash • Penchant for Automation • Automated everything – stuff that didn’t need automation  • Billing, HRIS, Knowledge Management, Support Desk, Sales Automation, Reporting etc

  39. 2003

  40. Pointer 22 “If it sounds too good to be true, it probably is”

  41. Pointer 23 “Processify, Automate, Processify, Automate, Processify, Automate, Processify, Automate”

  42. Pointer 24 “Invest in Knowledge Management Software”

  43. 2003+ • Kept buying addtl Real Estate • 100 -> 200 -> Automated everything – stuff that didn’t need automation  • Billing, HRIS, Knowledge Management, Support Desk, Sales Automation, Reporting etc • Culture percolation, Values etc became challenges

  44. Pointer 25 “Don’t underestimate the importance of information percolation”

  45. Pointer 26 “Don’t tell them what to do. Tell them what we stand for, what we believe in, what are our values”

  46. Pointer 27 “Negotiate great Real Estate deals”

  47. 2003+ • Kept launching additional products and Business Units • Email, Web hosting, Ded servers, Reseller interfaces, Digicerts, PG, Sitebuilder, Antispam / Antivirus etc • Reseller Automation Suite • Registrar Automation Suite • LogicBoxes • WebHosting.info

  48. Pointer 28 “Many of our Products were built for our own use”

  49. Pointer 29 “Eat your own Dog Food”

  50. Pointer 30 “The more services they buy from you the lesser the chance that they will leave”

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