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Making Statistical Data Meaningful: Web Magaz-INE

Increase the use and understanding of statistical information through a web magazine that provides easy-to-understand articles, graphs, and tables.

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Making Statistical Data Meaningful: Web Magaz-INE

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  1. Writing Together Maria Jesus Vinuesa mariajesus.vinuesa.angulo@ine.es 1

  2. Index: 1.- What is our objective? 2.- Background 3.- The project 4.- The change 5.- Conclusion 2

  3. What is our objective? Increase theuseand understanding of the statistical information for all kind of audiences 3

  4. Background • Dissemination Unit(DU)in charge of INE publications • paper • PDF on the website • DU collaborating with Subject Matter Unit (SMU) 4

  5. Disseminatio Unit Subject Matter Unit 5

  6. Background • Decision of the Board of Directors e-zine: magaz-ine • Making data meaningful guides very valuable 6

  7. 7

  8. Cómo hacer comprensibles los datos: Una guía para presentar estadísticas Cómo hacer comprensibles los datos: Una guía para escribir sobre números www.unece.org/stats/documents/writing/ 8

  9. Cómo hacer comprensibles los datos: Una guía para comunicarse con los medios www.unece.org/stats/documents/writing/ 9

  10. The project: web Magaz-INE Main characteristics • current issues • almost a daily publication  200 per year • easy to understand • engaging heading (Twitter) • links to the source of information 10 10

  11. The project: web Magaz-INE Articles: Exclusively on the INE website. 250-350 words, tables, graphs or maps are ordered chronologically and thematically. are signed by the author or authors (max 3) 11 11

  12. Examples in other countries • Germany • Finland • Italy • Norway • Netherlands 12 12

  13. Web magazines: Germany 13

  14. Web magazines: Finland 14

  15. Italy 15

  16. 16

  17. Other examples Revista web Magaz-INE Graphs tables xls SSB Norway Glosary 17 17

  18. Other examples Temas Text and graphs CBS Netherlands 18 18

  19. ... 19

  20. The project: web Magaz-INE • 2 responsibles • Director of the e-zine (DU) • Theme editor (SMU) • both English and Spanish 20 20

  21. What do we need to get it? • internal communication • planning in advance • support of the Board of directors¡¡ 21 21

  22. We need internal comunication 22 22

  23. Writing Planning Publication November 1 week before publication Calendar Author Sends article Website Review Theme Editors Theme Editor Director Designate For revision Authors YES NO Needs changes? Supervised by the Board of Directors 23

  24. People involved in the project o Resources • Director of the magazine (DU) • Theme editors (SMU) • Authors (SMU) • Webmaster (DU) • Translators (DU) • Board of Directors 24

  25. What about the cultural change? Statisticians are improving their skills to writing for the website!! The most difficult Aspect!! 25 25

  26. How? We are using Making data meaningful guides We are giving courses on writing for the website 26

  27. Writing for the website is not easy • Taking into account that Readers: • scan text • are impatient • are skeptical • avoid information overload • It is no easy reading from a computer¡ 27

  28. Writing for the website is not easy • Some tips: • • shorter sentences, words and paragraphs • • one idea per paragraph • • concise text • • the inverted pyramid style the most important first • • simple words • • good integration with the site design 28

  29. Project risks: • Lack of interest or commitment on the part of the subject matter units ( non-fulfilment or delays)   • 2. Misuse of statistical information by the media and misinterpretation of INE attitude under different scenarios. • 3. Burden for subject matter units. (2 articles per year per responsible) 29

  30. Conclusions • Making Data Meaningful guides very valuable • We are just starting out • We hope that by working and writing together, • web magaz-ine will be read by millions of people 30

  31. Writing Planning Publication November 1 week before publication Calendar Author Sends article Website Review Theme Editors Theme Editor Director Designate For revision Authors YES NO Needs changes? Supervised by the Board of Directors 31

  32. Subject Matter Unit Dissemination Unit 32

  33. 33

  34. Subject Matter Unit Dissemination Unit What we want 34

  35. Conclusion 35 35

  36. Interesting Links: • Making data Meaningful guides: • http://www.unece.org/stats/documents/writing/ • Plain language gov • http://www.plainlanguage.gov/webPL/index.cfm 36

  37. THANK YOU FOR YOUR ATTENTION Maria Jesus Vinuesa mariajesus.vinuesa.angulo@ine.es 37

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