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MarkeTrak VI: Measurement Drives Success Consumer Feedback on Needs, Benefit, Satisfaction Value

Agenda. Factors impacting choice of dispenserFactors impacting choice of brandImprovements in H.I. sought by consumersThe impact of VC on satisfactionThe issue of value (price, benefit

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MarkeTrak VI: Measurement Drives Success Consumer Feedback on Needs, Benefit, Satisfaction Value

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    1. MarkeTrak VI: Measurement Drives Success – Consumer Feedback on Needs, Benefit, Satisfaction & Value Sergei Kochkin, Ph.D. Better Hearing Institute

    2. Agenda Factors impacting choice of dispenser Factors impacting choice of brand Improvements in H.I. sought by consumers The impact of VC on satisfaction The issue of value (price, benefit & satisfaction) Toward a best practices protocol

    3. Factors Impacting Choice of Dispenser & Brand

    4. Factors Impacting Choice of Dispensing Practice (n=2,251) (Importance scores =4-5 on 5 point scale)

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