S ocial N etwork S ervice & S tudents L ife

1. Made by In.D L e e Y O U N g S E O k Kim Da Woon Kim Hyun Ae SocialNetworkService&Students Life Bae k Se Young C H o i E U n J U N g Cho Jun H o

2. Contents Chapter 1 Why did we choose this topic? What’s SNS? Chapter 2 • Coefficient of utilization about SNS What kind of SNS do we have and What’s the function of those SNS? • Twitter • Facebook • cyworld Chapter 3 • Cognition about using SNS • Influence of SNS • Use & Effect of SNS • SNS's dis / advantage • Conclusion

3. Chapter 1

4. Why did we choose this topic? To explain this, we found two newspaper articles. SNS fever caused by the emergence of smartphones As smart phone users are increasing, so are sns users. first, they can use SNS regardless of where they are. second, they always carry smartphone around. By expanding distribution of smartphone and tabletPCs, people can use SNS easily and the number of twitter and facebook users has increased steadily.

5. Check of job postings via Twitter Large corporations such as Samsung, LG, KT have set up Twitter to communicate with job seekers and Careers portal and online employment community has opened a Twitter to convey real-time Jobs. Jobs portals are offering employment information, employment counseling and tips for employment-related through Twitter. Work-related online communities have been active in providing information through Twitter. Daum community 취업뽀개기, which holds 1.36 million members, progress jobs, surveys, and events. Also, it's getting popular by offering job interviews, employment episodes that all job seeker can sympathize.

6. What is SNS ? A social networking service is an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people. A social network service essentially consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. Online community services are sometimes considered as a social network service, though in a broader sense, social network service usually means an individual-centered service. Social networking sites allow users to share ideas, activities, events, and interests within their individual networks.

7. The main types of SNS are those which contain category places (such as former school year or classmates), means to connect with friends and a recommendation system linked to trust. Facbook, Twitter and Cyworld are the most famous SNS in Korea

8. Chapter 2

9. Coefficient of utilization about SNS In last 1 year, from age 12 to 49, 76.4% of the internet users are using SNS. Men(77.4%) are usually using SNS more than women(75.3%), and in the case of age, twenties(81.8%) are the highest users, secondly thirties(77.6%).

10. In a day, users are using SNS for almost an hour and a half on average. 43.7% of SNS users are using it in an hour in a day. Users are using Community most frequently almost 40min in a day on average, the second is Blog(about 25min) and then Mini hompy(22min), Micro blog(16min), Service based on Profile(10min).

11. purpose of using SNS Purpose of using SNS is 'to get and share information'(96.4%), secondly 'communication'(87.3%), and then 'for friendship and relationship'(86.3%), for entertainment'(76.3%) type of using SNS 99.1% of SNS users are reading what others have posted, 79.6% are posting personal things and daily life, 79.5% are posting their opinion and what they think, 79.3% are just posting some information they are interested in.

13. What is twitter? Twitter is a website, owned and operated by Twitter Inc., which offers a social networking and microblogingservice, enabling its users to send and read messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the user's profile page.

14. Twitter was produced in March 2006 by Jack Dorsey and launched in July. Since then Twitter has gained popularity worldwide and is estimated to have 200 million users, generating 65 million tweets a day. It is sometimes described as the "SMS of the Internet".

15. Twitter's growth The graph above tells a story of how we've grown over the past three years(2007-2010) in terms of number of tweets created per day.

16. How could Twitter be successful? Why is Twitter so popular? Sense of Belonging The first and foremost emotional need for a human being is a sense of belonging. Self-Expression One of the greatest feature that Twitter offers is a platform for your Unique Voice. Speed of data The twitter mainstream is just a pure flow of information that constantly shares data.

17. Control of your Network Twitter let you be in control of your own network. You follow, un-follow, support, block, remain private. This is the consciousness of responsibility of who you wish to be connected with. Freedom of Speech Twitter is the perfect platform for freedom of speech. Whatever your Truth is you have the space to express it. Sharing content Twitter brings out the best of Humanity in allowing shared collective visions through individual Truth.

18. Twitter for College Students: 6 Tips 1. Learn the language of Twitter using the Twitter Lexicon. 2. Remember that your tweets are viewable by anyone with an Internet connection, unless you’ve protected them. They’re viewable in real time on the public timeline, through Twitter’s search function. 3. Use Twitter for sharing links to websites. If the URL is too long to fit with your message in 140 characters, use a URL- shortening service like TinyURL or POPrl.

19. 4. Twitter works on a cell phone, too. You may even want to receive some of your friends/followers’ tweets on your cell phone. 5. Have a link to your blog posts automatically show up in Twitter using Twitterfeed. 6. If your professors don’t share their cell phone numbers with you, you can still reach them quickly by sending a direct tweet to them.

22. What is Facebook? Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. Users may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Facebook users may join common-interest user groups, organized by workplace, school or college, or other characteristics.

23. Facebook was founded by Mark Zuckerberg with his college roommates and fellow computer science students. The website's membership was initially limited by the founders to Harvard students, but was expanded to other colleges. Facebook became the most popular SNS in the world. Facebook is still on the rise, and in the latest progress, number of its total users is closing in to 700 million users.

24. In South korea

27. How could Facebook be successful? 1. Facebook knew what customers want and Facebook instantly reflect customers needs and whatever they want. In this fast changing society, people need to get a lot of reliable information and Facebook knew that. Therefore, Facebook provide much beneficial information to users. 2. Facebook made easy way to communicate with other. Facebook focused on communication part rather than other things. That’s why there are even many thirties and forties users and it’s quite different from other SNS.

29. What is Cyworld ? - Established in 1990 8. 30 - In 2003 SK communications took over - Current subscribers are 25,000,000 - The virtual community based on real-name system - Based on the concept of trust information sharing - Provides smooth interactive communication among social network function such as '1촌맺기(add it as friends)'

30. The most famous social network service in korea

31. Various motives of college students cyworld use • Expression of identity Students can express their own identity. 'can feel pride of its own homepage' ' can express my personality' 'getting its own space' 'can create the homepage as one likes' 'express difficult things to put into words' 'PR something about me' consist of 10 items. 2. Convenience/Sociability of use It has no restriction and could Consensus with others. Because of its convenience lots of people use and they could meet many people.

32. 3. Voyeurism To find old friends and old lovers, can see other people’s privacy, to know about my friends’ information, could do stalking, were the information 4. Share memories To share memories with others and contact with friends, use as diary and could record the day were the information. 5. Epidemic Consists of 3 items such as 'can feel the relative superiority of non users.' can conserve the telecom cost' 'To keep up with fashion'. 6. Learning Tools 'To share learning resources and programs' ' share information' 'watch others’ opinion' ' data collection' ' ' can storage'

33. 7. Association relationship/interesting It could form Consensus among the people of the same boat , can be a real opportunity for meeting and a diversion for escape from everyday life. 8. Escapism Consists of 2 items such as 'escape from everyday life' and 'diversion'. 9. Habit Consists of 3 items such as ' many people uses.' 'Habitual' 'In order to enjoy leisure time'.

34. Using motivation + Something that can be achieved • The above table is the Comparative analysis of using motivation and something that can be achieved. In using motivation, interpersonal relationships, information and fun was most appeared , and 'something that can be achieved' Similarly appeared. • Analysis of this table, cyworld was a good way to maintain relationships and is a media that gives fun and information.

35. Chapter 3

36. Cognition about using SNS 67.6% of SNS users say it's important tool to broaden social network or keep in contact with others, 56.6% think it's really useful for our lives, education, assignment and task, 54.9% think shared information and experience among SNS users have an influence on their opinion and behavior, 53.9% say they can get almost definite information via SNS.

37. Use & Effect of SNS 60% of SNS users think they could be more interested in social issues and news, compared when not using SNS. In addition, 56.7% say they were able to understand how others feel, 55.3% say while posting something, they thought about the response of others, and 50.8% respond using SNS makes better relations with others.

38. SNS's dis / advantage < Advantage > 1) Due to the nature of SNS, the individual is the center, and by easily expressing their interest and personality with common interests , better Information acquisition will be able. 2) Companies with the introduction of the SNS system, it can promote unity among employees. And by stirring interaction, they can generate more creative ideas.

39. < disadvantage > Until now the SNS cites, they are focusing on social networks , only to remain same as offline or just broadening aimlessly. As a result in SNS site, the service users stop because they lose their interest in increasing Friends who they don't know. 2) With the development of Web Information , as surfacing on the Internet Exponentially rises, it is more difficult to know where the information are. SNS can't be an exception. 3) Many SNS sites arise, but they can not come in and out frequently and each sites contents are limited, so users have to join lots of SNS sites. And they have to search for Desired topic. At the users level, this could be bothersome and by duplicating content, they can’t get high quality information.

40. Conclusion • The way for students, when it comes to SNS • Students should use SNS • to communicate with people • to share useful information • for educational purpose • to broaden social network

41. Survey about SNS in this class

42. Do you have SNS account? What kind of SNSs do you usually use? How long do you use SNS in a day?

43. What kind of devices do you usually use for SNS? Why are you using SNS? How often do you meet your SNS friends face-to-face?

44. How many friends do you have on Cyworld? How many friends do you have on facebook? How many friends do you have on Twitter?

45. Do you have Facebook account? Do you have twitter account? Do you have Cyworld account?

46. How long do you use Cyworld in a day? How long do you use twitter in a day? How long do you use facebook in a day?

47. ? Thank you