S ocial m edia

1. Social media In Presented by Matt Roush

2. Social media

3. Social Media & You Common Issues • Not enough staff/resources? • Lack of expertise in your unit? • Unsure of who is responsible for Social Media strategy? • Not sure if it’s really worth it?

4. Social Media & Everyone You are not alone! * Best Practices in Social Media, SloverLinnett Strategies & CASE

5. Social Media • There is no magical book of answers! • It’s a Social Experiment! • I don’t claim to know everything, but I hope in the future we can work together to build our expertise! • You may already be doing some of these things—Great! • Do not feel intimidated!

6. The Power of Social Media

7. The Power of Social Media • Social Media is a powerful strategic tool as we work to meet the goals of our broader missions as well as our individual communication strategies. • 80% of 18-34 use Social Media • 50% of 34+ use Social Media

8. The Power of Social Media Integrated Marketing Communications • A customer-centric, data-driven method of communicating with consumers. • The management of all organized communications to build positive relationships with customers and other stakeholders – stresses marketing to the individual by understanding needs, motivators, attitudes and behaviors.* *Journal of Integrated Marketing Communications (JIMC) Medill -- Dept. of Integrated Marketing Communications (IMC)

9. The Power of Social Media Integrated Marketing Communications • A customer-centric, data-driven method of communicating with consumers. • The management of all organized communications to buildpositive relationshipswith customers and other stakeholders – stresses marketing to the individualby understanding needs, motivators, attitudes and behaviors.* *Journal of Integrated Marketing Communications (JIMC) Medill -- Dept. of Integrated Marketing Communications (IMC)

10. The Power of Social Media • Integration • Incorporating social media into communication strategies across outlets and across campus • Marketing • Utilizing social media in brand development and awareness, and meeting institutional and unit goals • Communications • Understanding how and what to communicate using social media

11. Integration • Social Media needs to be integrated into your broader communication strategies. • “Venue” not a “Strategy”

12. Integration North Carolina State University Twitter News Website Facebook

13. Integration Tufts University • Expand Your Audience • Draw More Fans & Followers Facebook

14. Integration FSU.edu Social Media Index

15. Marketing We are building a “branded house” Managing our reputation Creating an image that is in line with our identity Communicating with a consistent voice Leveraging technologies Developing memorable, unique and relevant messages

16. Marketing

17. Marketing • Unhappy with public perception • “Cow College” • Resources • Small staff • Small budget • Little buy-in from Administration

18. Marketing • With Institutional Goals in mind… • Research • What do we want? • “Rebrand as innovative, socially conscious campus working toward global solutions”* • Capture hearts, minds, and yes, pocketbooks • Who is our audience? • Local and regional residents • Demographics, Media consumption • How do we reach them? • Digital and Social Media Marketing • Capitalize on Students & Alumni * “’It’s OK to be imperfect’”: One school’s quest for social-marketing success”, Smartblogs.com

19. Marketing “I make a positive impact on the economy, environment, and community. I turn OSU’s enduring purpose into action. I am Powered by Orange.”

20. Marketing • Began with Video Experiment • “How are you Powered by Orange?” • More than 120 Videos • ≈1,000 plays/video

21. Marketing Facebook Blogs Twitter

22. Marketing • As participation grew, so too did the budget • Real Results • Enrollment is up • First-time donations from Alumni is up • OSU website hits up • Is now part of the OSU culture • Events, TV commercials, apparel, advertising • Buy-In across campus “I am Orange.”

23. Communication • Social Media should be more than just another outlet to push your news or messaging • Engagement & Interaction • Social Media best used as a means of communicating with your audience, not at them • What the Leaders are doing:* • Have a Personality/Humanize your Institution • Building Personal Relationships * “Why Your School’s Social Media Strategy is Falling Behind”, 2011, Fathom SEO

24. Communication

25. Communication

26. Communication

27. Social Media @ #FSU! For expertise, look no further than your own University!

28. Social Media @ #FSU University Admissions

29. Social Media @ #FSU University Admissions

30. Social Media @ #FSU University Admissions

31. Social Media @ #FSU University Housing

32. Social Media @ #FSU College of Medicine

33. Social Media @ #FSU Florida State University

34. Social Media @ #FSU • Social Media will play an important role as we roll out our branding and integration strategies Socialize Our Strategy!

35. Social Media @ #FSU FSU Social Media Group • Professional Development • Share Trends, Resources, and Best Practices August 16th, 11-12pm College of Medicine Auditorium

36. Social Media Thank You!

37. Social media & A Q