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Nigeria Case Study. Nigeria Case Study Growth Potential. Brazil- 3million TIV. Nigeria- 50 000 TIV. Nigeria Case Study: Establishment of Assembly plant. Nigeria Case Study: New Automotive Policy. Elements of the Automotive Development Plan. ProcessProcess Engineering Engineering.
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Nigeria Case Study Growth Potential Brazil- 3million TIV Nigeria- 50 000 TIV
Nigeria Case Study: New Automotive Policy Elements of the Automotive Development Plan ProcessProcess Engineering Engineering
Direct Dealer Distribution Model Dealer Network to satisfy customer needs Network quantity & quality Zambia • Geographic coverage • Service capacity • Increase focus on our markets • Brings us closer to our customer Zimbabwe. Malawi
Other Growth Initiatives Brand Building
Challenges • Government policy uncertainties • High country risk factor: African countries represent 50% of the highest risk countries • Erratic market conditions: forex fluctuation, duty structure changes • Logistics network challenges in distributing products across the region • Lack of reliable market information: limited statistical data and market intelligence
Challenges • Competitiveness of key markets: based on the World Economic Forum Competitiveness Index. Those at the bottom end of the scale are: • Kenya 90 • Ghana 111 • Nigeria 127 • Angola 140 • Grey market penetration: grey market estimated to be 10 X new vehicle market size • Skills shortage: not enough requisite skills hinders growth of the motor industry in Africa
Building Automotive Industry: Opportunities • Process Engineering
Building Automotive Industry Benefits