1 / 21

CHAPTER 10: THE ENTERTAINMENT MARKET

CHAPTER 10: THE ENTERTAINMENT MARKET. I. THAT ’ S ENTERTAINMENT. ENTERTAINMENT DATES BACK 2,500 YEARS: ROMAN GLADIATORS IN THE COLISUEM PLAYS PERFORMED IN GREECE 12 TH CENTURY W/ CHINESE OPERAS 1500 ’ S W/ SHAKESPEARE ’ S PLAYS DANCING IN AFRICA. II. ENTERTAINMENT TODAY.

cleboeuf
Download Presentation

CHAPTER 10: THE ENTERTAINMENT MARKET

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. CHAPTER 10: THE ENTERTAINMENT MARKET

  2. I. THAT’S ENTERTAINMENT • ENTERTAINMENT DATES BACK 2,500 YEARS: • ROMAN GLADIATORS IN THE COLISUEM • PLAYS PERFORMED IN GREECE • 12TH CENTURY W/ CHINESE OPERAS • 1500’S W/ SHAKESPEARE’S PLAYS • DANCING IN AFRICA

  3. II. ENTERTAINMENT TODAY • PEOPLE SPEND 3 HRS A DAY WATCHING TV (DECLINING) • 98% OF HOMES HAVE MORE THAN 1 • FILMS • CONCERTS • VIDEO GAMES • SPORTS • THEME PARKS

  4. A. MEDIA AND ENTERTAINMENT MEDIA IS THE METHOD USED FOR TRANSMITTING INFORMATION, WHICH CAN BE THE FORM OF ENTERTAINMENT OR HOW THE ENTERTAINMENT IS DELIVERED

  5. B. ENTERTAINMENT MARKETING JOBS DISNEY, SONY, UNIVERSAL, NBC.. ALL OFFER HUNDREDS TO THOUSANDS OF VARIOUS ENTERTAINMENT JOBS

  6. III. THE INFLUENCE OF ENTERTAINMENT • MANY PRODUCTS AND SERVICES INFLUENCED BY ENTERTAINERS/MENT BECOME FADS • ITALIAN JOB-MINI COOPERS • FASHION-ENTERTAINER PRODUCT LINES • KYLIE COSMETICS – KYLIE JENNER • FLAV’S FRIED CHICKEN – FLAVOR FLAV • PASTELLE CLOTHING – KANYE WEST • PHRASES-FROM MOVIES • ???

  7. IV. ECONOMICS OF ENTERTAINMENT • ENTERTAINMENT IS IN THE TOP 10 OF THE HIGHEST GROSSING SEGMENTS OF THE ECONOMY. IT INFLUENCES AND IMPACTS MANY OTHER AREAS OF THE ECONOMY: • HANES CHARLIE SHEEN • GAP MADONNA

  8. A. ENTERTAINMENT AND CONSUMER SPENDING ENT MARKETING RELIES ON MEETING THE CONSUMER DEMAND FOR EXCITEMENT AT A PRICE THE CUSTOMER IS WILLING TO PAY TELEVISION (AFFORDABLE) VS. THEME PARKS (EXPENSIVE)

  9. B. SHOPPING FOR ENTERTAINMENT THE SPORTS AND ENTERTAINMENT INDUSTRY THRIVE ON GETTING PEOPLE TO SPEND THEIR DISCRETIONARY INCOME

  10. C. MERCHANDISING AND ENTERTAINMENT MERCHANDISING IS A LARGE PART OF THE ENTERTAINMENT INDUSTRY (STARS SELL PRODUCTS AND PRODUCTS SELL STARS) MCDONALD’S HAPPY MEAL – FILMS MERCHANDISE NEEDS TO BE MERCHANDISED

  11. V. INTERNATIONAL ENTERTAINMENT • ENTERTAINMENT IS LARGEST INTERNATIONAL EXPORT AFTER AGR. • ENTERTAINMENT GENERATES REVENUE GLOBALLY FOR LEISURE TIME • STARS WILL APPEAR IN COMMERCIALS IN OTHER COUNTRIES-TOM CRUISE, SLY STALLONE, BRAD PITT

  12. A. MOVIES • MULTI BILLION DOLLAR OPERATION • FILMS COST ABOUT $90 MILLION TO PRODUCE • $40 MILLION TO MARKET • 4 OUT OF 10 WILL NOT BREAK EVEN GREENLIGHT

  13. MAJOR MOTION PICTURES INDIES-BLAIR WITCH REVENUE BREAKDOWN FOR MOVIES -26% THEATRICAL RECEIPTS -28% TV SALES -46% VIDEO/DVD SALES & RENTALS

  14. B. THEME PARKS- -HISTORY-1ST-1550 IN EUROPE (DENMARK) -1950 IN THE U.S. REVOLUTIONIZED PARKS (65,700 JOBS - 2005) -1980 - WATER PARKS -NEED TO HAVE SOME THEME -SAFETY ISSUES HAVE RISEN

  15. C. TELEVISION- -#1 FORM OF ENTERTAINMENT W/ ADULTS 3 HRS, TEENS 4-6, CHILD 4 -RATINGS MAKE OR BREAK TV -COMMERCIALS HELP FINANCE NIELSEN RATINGS

  16. D. RADIO- -THEY CAN BE INDEPENDENT OR NATIONAL -RELY ON ADVERTISERS AND SPONSORS -PRIME-TIME IS MORNING DRIVE -LOW RATINGS CANCEL SHOWS

  17. E. MUSIC INDUSTRY- -RELIES ON COMPANIES TO SIGN ARTISTS AND PRODUCE AND RELEASE ALBUMS -MUSICIANS WHO ARE SUCCESSFUL ABSORB THE COSTS OF THOSE NOT

  18. -MUSIC AND TV COMBINED IN THE 1980’S W/ MTV- WHAT WAS THE SONG? -THIS BEGAN MUSIC VIDEOS -MUSIC AUTHORS RECEIVE ROYALITIES -MUSIC VS. INTERNET AND PIRATING -LIVE PERFORMANCES

  19. F. PERFORMING ARTS- VERY CENTRALIZED – PRODUCER PICKS PLAY, CAST, MUSIC AND VENUE. CAN BE FINANCED BY MAJOR COMPANIES (DISNEY) -BROADWAY -OPERA

  20. G. INTERNET AND COMPUTERS TEENS SPEND MORE TIME ON COMPUTERS THAN WATCHING TV. (THIS TREND IS GOING MOBILE) -SPAM -ADS -POP-UPS

  21. GAMES: -1ST GAME - PINBALL & SHOOTING -1ST INTERACTIVE – SPACEWAR (1962) -NOW IT IS A VERY COMPETITIVE MARKET (GAMEBOY, XBOX, PLAYSTATIONS) $7 BIL ANNUALLY

More Related