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Accommodation Industry ( Industri Akomodasi) Week 3

Accommodation Industry ( Industri Akomodasi) Week 3. Matakuliah : V0162 - Pengantar Industri Hospitality dan Pariwisata Tahun : 2008. Subject. Definition of accommodation/ lodging property ( Batasan industri akomodasi/ industri perhotelan) Accommodation structure (Struktur akomodasi)

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Accommodation Industry ( Industri Akomodasi) Week 3

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  1. Accommodation Industry (Industri Akomodasi) Week 3 Matakuliah : V0162 - Pengantar Industri Hospitality dan Pariwisata Tahun : 2008

  2. Subject Definition of accommodation/ lodging property (Batasan industri akomodasi/ industri perhotelan) Accommodation structure (Struktur akomodasi) Types of accommodation (Jenis-jenis usaha akomodasi/ hotel) Room type, layout and design (Rancangan dan tata letak fasilitas akomodasi/ hotel) Types of guest rooms (Jenis-jenis kamar tamu) Meal plan Major functional department in a hotel (Departemen utama di hotel) HO@0808

  3. Accommodation IndustryWeek 3 Objectives: On completion of this lesson, the students will be able to define the term lodging property and identify several types of properties covered by the definition, to explain the types of room, the room layout and design, types of meal plan and HO@0808

  4. Lodging Establishment DefinedWeek 3 • An establishment that charges fees for providing furnished sleeping accommodations to persons who are temporarily away from home or who consider these accommodations their temporary or permanent homes • Many of these establishments also provide food, beverages, cleaning services and a range of other services normally associated with travel and commonly sought by travelers HO@0808

  5. Lodging Establishment DefinedWeek 3 • An establishment that charges fees for providing furnished sleeping accommodations to persons who are temporarily away from home or who consider these accommodations their temporary or permanent homes • Many of these establishments also provide food, beverages, cleaning services and a range of other services normally associated with travel and commonly sought by travelers HO@0808

  6. Lodging Establishment DefinedWeek 3 • Lodging/ accommodation industry is made of hotels, motels, inns, resorts, college dormitories, hostels, boarding houses, condominium rentals and other related establishment HO@0808

  7. Emirates TowersWeek 3 HO@0808

  8. Burj Al-Arab Hotel, DubaiWeek 3 HO@0808

  9. Trump Hotels, DubaiWeek 3 HO@0808

  10. Classification of Lodging Establishments Others By Price By Functions By Market Segment By Location HO@0808

  11. Classification By Price Luxury Hotels Limited Service Hotels Full Service Hotels HO@0808

  12. Limited Service HotelsWeek 3 • Usually offering guest rooms only with no or limited F&B facilities, no meeting/ function space, limited entertainment and recreation facilities. • Also called “budget” or “economy” hotels HO@0808

  13. Full Service HotelsWeek 3 • Offering a wide range of facilities and amenities; having more public space and meeting/ function space with at least one F&B facility. • Catering primarily to business travelers (42%), leisure travelers (27%), convention-goers (25%) • Average size: 285 rooms HO@0808

  14. Luxury HotelsWeek 3 • Featuring upscale décor and furnishings. Offering a full array of services and amenities. • Typically having a concierge service and several F&B operations (including gourmet or fine-dining restaurant), banquet facilities and 24-hour room service. • Also usually available: a wide range of recreational facilities and access to nearby facilities. • Average size: 150 – 400 rooms HO@0808

  15. Classification By Function Convention Hotels Commercial Hotels HO@0808

  16. Convention HotelsWeek 3 • Large (500 – 800 guest rooms) • Offering extensive meeting and function space, usually including large ballrooms and event exhibition areas • Extensive F&B operations, with several restaurants, lounges and banquet facilities. • Often near convention centers. HO@0808

  17. Commercial HotelsWeek 3 • Smaller than convention hotels (150 – 500 guest rooms) • Less public space, small meeting and function space, fever F&B outlets and limited recreational facilities. • Many are located in downtown areas, near large offices and retail stores (business areas). • Close to city’s entertainment centers. HO@0808

  18. Classification by Location Airport Hotels Downtown Hotels Suburban Hotels Highway Hotels HO@0808

  19. Classification by LocationWeek 3 Types of hotels under the location category include: • Downtown hotels Convention hotels and commercial hotels belong to this category) • Suburban hotels • Situated on the outskirts of a city • Smaller than downtown hotels (200 – 350 rooms) • Involving low-to mid-rise structures • Most likely having meeting and banquet facilities HO@0808

  20. Classification by LocationWeek 3 • Highway hotels • Situated on the outskirts of a city • Originally single-stories, providing sleeping accommodations to overnight travelers • Smaller than suburban hotels (100 to 250 rooms) • Low-rised properties • Offering free parking/ private garage attached to each room and housekeeping service • Inexpensive HO@0808

  21. Classification by LocationWeek 3 • Airport hotels • Situated in/ near the airport area • Accommodating air travelers • Mostly full-service and upscale properties • Large (250 to 600 rooms) • Offering courtesy van to transfer guests to and from the airport HO@0808

  22. Classification by Market Segment (According to the type of customers they mainly serve) Vacation Ownership Executive Conference Centers Resorts Health Spas Casino Hotels and Resorts HO@0808

  23. Executive Conference CentersWeek 3 • Specializing in catering the local executives who need well-designed, meeting and learning facilities • Typically situated in secluded or suburban settings • Having less than 300 rooms and providing a variety of small meeting rooms and classrooms • Featuring full audio-visual and technological support • Daily room rates include meals and recreational facilities HO@0808

  24. ResortsWeek 3 • Typically located in picturesque settings • Having 200 to 500 rooms • Providing a comprehensive array of recreational amenities and a variety of F&B outlets • Many being located in remote locations, requiring visitors to travel several hundred km by air or by land to reach such a resort • Resort can be classified on the basis of: • Their locations (sea resort, mountain resort, etc) • The time of the year when it is open/ most highly occupied • The activity focused on by the visitors (to enjoy the landscape, sports, culture, or else) HO@0808

  25. Casino Hotels and ResortsWeek 3 • Hotels allocating major amounts of space where people play gambling games for money • Providing lavish entertainments • Gambling operations as major revenue center • Commonly offering free lodging, food and drinks to guests who routinely wager a great amount of money (high rollers) HO@0808

  26. Health SpasWeek 3 • Health spa is a general term given to lodging establishments that focus on providing health-related services • Some specializing in weight-reduction, stress reduction or cosmetic therapy, others in drug or alcohol rehabilitation, among many other treatments • Having professional staffs that often include dietitians, therapies, masseurs, exercise physiologists and in some cases physicians. HO@0808

  27. Health SpasWeek 3 • Some spas cetegories: • With natural mineral hotspring • Beauty spas • Fitness spas • Behavior modification spas • Health therapy spas • Holistic spas • Resort spas • With the increased population of aged people, more health oriented services are growing. HO@0808

  28. Vacation OwnershipWeek 3 • Also called timeshares and vacation intervals, involving a type of shared ownership of a residential dwelling: several people own a holiday/ vacation home together and each uses it at a different time of the year. • Marriott, Ritz Carlton, Four Seasons, Hyatt, Accor and many other major lodging companies are holders of the vacation ownership market. • Each unit of a vacation ownership resort (=each residential dwelling/ vacation home) is called a condominium. HO@0808

  29. Other Classifications (By distinctiveness of style or Boutique Hotels All Suite Hotels Extended-Stay Hotels Bread & Breakfast Inns Historic Conversions HO@0808

  30. All Suite Hotels Week 3 • Each room is larger than an ordinary guest room, consisting of a bedroom plus a living room (parlor) and a bathroom; sometimes offering a limited kitchen facilities. • Many all suite hotels do not have traditional restaurants, bars and meeting facilities (limited public space and services). • Some all-suite hotels offer free breakfast buffet or food-vending machines. • Size 50 to more than 100 rooms. HO@0808

  31. Extended Stay Hotels Week 3 • Providing many of the same features and amenities as the all-suite properties, such as a stove and or microwave in the room, refrigerators, kitchenware, grocery shopping services, business services and limited housekeeping service. • Catering to those who intend to stay longer than typical (transcient) guests. • Providing a home-like environment, with accommodation resembling those in a fine garden apartment complex – equipped with a kitchen, a living room, a bedroom, a bath and recreational facilities. HO@0808

  32. The Raffles, Singapore Historic ConversionsWeek 3 • Having historic significance • Having been renovated to their original splendour • Having a great appeal for those wishing to experience the grandeur and elegance of early days with the comforts of modern day features. HO@0808

  33. Bed and Breakfast Inns (B&B)Week 3 • Typically having 5 to 10 rooms • Breakfast being included in the room rate • Mostly situated in suburbs/ villages • Most owners live on the premises HO@0808

  34. Boutique HotelsWeek 3 • Noticeably different in look and feel from traditional lodging properties: impressive, unique, unconventional • Interior design styles range from postmodern to homey • Preferred by visitors who desire to be perceived as trendy, affluent and artistic HO@0808

  35. Major Functional Departments in a HotelTopic 2 • General Manager • Hotel Manager/ Executive Assistance Manager/ Resident Manager • Support Departments (Back-of the house areas) • Accounting • Human Resources • Marketing • Engineering • Purchasing • Security HO@0808

  36. Major Functional Departments in a HotelTopic 2 • Operational Departments (Front-of the house areas) • Rooms Division • Front Office department • Housekeeping department • Laundry department • Food and Beverage • Food production department • Restaurant and bar department • Banquet/ function department • Room service department • Minor/ Miscellanous • Telecommunication • Gift shop • Sports and recreation • Garage, etc HO@0808

  37. Product LineWeek 3 • A product line is a group of products with similar characteristics or are closely related to each other that a lodging operator offers based on the concept developed for the establishment. • For example, products (facilities, services, atmosphere) to be designed for a 2-star motel will be distinctly different from those designed for a 4-star airport hotel. • Each lodging establishment offers its own distinct product line. HO@0808

  38. Product LineWeek 3 • The hospitality basic product line offered by lodging operations has 3 elements: • Accommodations Any types of guest rooms • Services Housekeeping is the basic service of a lodging operation, Other services include security, parking, laundry, bell services, information service and F&B services. Additional service may include entertainment and recreational facilities. • Ambiance (atmosphere) Any features that give a lodging operation its distinctive character; theme, furnishings, wall coverings, fixtures, fabrics, decorations, lighting, works of art, etc that form customers’ impressions of the establishment. The sum of the coordinated feature elements constitutes the property’s ambiance. HO@0808

  39. Facility Layout and Design: Front OfficeWeek 3 • FO layout and design is determined by the size of the establishment. • In a smaller property, FO area is smaller, simpler and more compact, because there is no need to have more than clerk on duty for each shift. By contrast, a larger property has a larger FO because it needs more people on duty at any time to serve a larger number of guests. • FO facilities vary greatly from one property to another, depending particularly on size/ volume of work. HO@0808

  40. Facility Layout and Design: Front OfficeWeek 3 • FO activities can be separated into 4 basic categories of work: • Reservations A process for handling accommodations for future guests • Check-in The process by which the visitor becomes a “guest” of the establishment • Information Providing the guest with advices and directions relating to dining, entertainment, local transportation, shopping and other facilities/ services. • Check-out The process by which the guest terminates his/her status as a guest HO@0808

  41. Lobby Layout and DesignWeek 3 HO@0808

  42. Lobby Layout and Design Week 3 HO@0808

  43. Room Layout and DesignWeek 3 • The layout and design of guest accommodations are determined by the type of the establishment. • For example, in a budget/ economy motel, guest rooms are smaller, simpler and more compact than those in a traditional luxury resort. HO@0808

  44. Room Layout and DesignWeek 3 Dimensions of Beds in Lodging Establishments HO@0808

  45. Room Layout and DesignWeek 3 Typical Size Ranges of Lodging Accommodations HO@0808

  46. Examples of Typical Principal Furnishings of Hotel/Motel RoomWeek 3 HO@0808

  47. Examples of Guest Room Layout & Design (Burj AL-Arab Hotel) HO@0808

  48. HO@0808

  49. A Guest Room of Ritz Carlton Dubai HO@0808

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