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Hipster Learning

Hipster Learning . Cindy Royal, Ph.D. School of Journalism and Mass Communication Texas State University cindyroyal.com Find this presentation at slideshare.net / cindyroyal. Hipster Learning. Driven by technological advances, the media environment continues to experience rapid change

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Hipster Learning

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  1. Hipster Learning Cindy Royal, Ph.D. School of Journalism and Mass Communication Texas State University cindyroyal.com Find this presentation at slideshare.net/cindyroyal

  2. Hipster Learning • Driven by technological advances, the media environment continues to experience rapid change • Students have to learn current concepts, but also must be prepared to grasp new ideas and apply them in their workplaces • Today's students are preparing for jobs that don't exist yet, and graduates are expected to be immediately productive in defining and shaping these new roles. • Social media editors • Community managers • Programmer/developer roles in communication companies

  3. Maira Garcia • Statesman, Social Media Editor • Now Web Producer at The New York Times • Undergrad and Grad at TXST Jackie Baylon • Digital First Media, NYC, News Producer • Undergrad TXST

  4. Shannon Delaney Josh Shepherd • Digital Marketing Coordinator, MOSAK Advertising and Insights • Grad at TXST • Interactive Manager and Strategist, MOSAK Advertising and Insights • Grad at TXST

  5. Jordan ViatorSlabaugh • Interactive Communications Manager, Spredfast • Previously, Director of Social Media, Convio • Undergrad and Grad at TXST Andrew Waldrup • Social Support, Spredfast • Previously Culture Evangelist at Gowalla • Undergrad TXST

  6. Nicole Martinez • Social Media Specialist, HomeAway • Grad at TXST Mairin Heard • Social Media Specialist, HomeAway • Undergrad and Grad TXST

  7. Ashley Hebler • Junior Front-End Web Developer, Volusion • Grad at TXST Doug Seliger • Junior Developer, Mason-Zimbler • Undergrad & Grad at TXST

  8. Haley Peck • Front-end Web Developer, Blackbaud • Undergrad at TXST Matt Slabaugh • Interactive Designer, Sparksight • Undergrad at TXST

  9. Dee Kapila • Digital Strategist/Technology Consultant, The University of Texas • Grad at TXST Kristin McCasland • Web and Social Media Editor,Rice University • Undergrad and Grad TXST

  10. Sarah Garcia • SXSW, Interactive Programming Coordinator • Undergrad and Grad TXST Andrew McNeill • SXSW, Festival Coordinator • Also Staff Writer, 48 Min of Hell blog • Undergrad TXST

  11. Questions • How can you best prepare to work in an environment that requires flexibility and innovation? • How should you develop a mindset for learning rather than an emphasis on specific tool training or a particular skill set? • How can anyone apply this model throughout a career?

  12. Realities • Computers will be a part of most any career you choose. • Social media is not just something you do for fun. • People will get information in a variety of embedded and atmospheric ways. • Data, data everywhere. • Game dynamics will inform storytelling. • Things change. Rapidly.

  13. General Curriculum Approach • Courses cover the realm of conceptual/theoretical to basic skills to advanced tech • Balance emphasis on communication, design and development in projects • Engagement with social media; blogs, Twitter, Facebook… • Attention to current events in tech • Focus on judgment, problem-solving and troubleshooting • A digital media emphasis: centers, projects, events • Faculty development • Professional community ties

  14. Experience Learning • SXTXState.com • TXStateofChange.com

  15. Alumni Connections

  16. Make Things • Strong online portfolio • Start a blog • Learn to shoot and edit video and audio • Take things to the next level • Promote work on social media • Make it easy for someone to contact you

  17. Network! • Both online and offline • Develop a professional social presence; positive, interesting, passionate • Connect with professionals • Attend meetups

  18. Stay up-to-date • Read blogs and tech publications • Try out new platforms • Do tutorials • Pay attention

  19. How Employers Deal • What are employers looking for? • Flexible • Problem-solving • Self-starter • Curious about tech; ability to learn on one’s own • Passionate about field as demonstrated on social media • Creative side projects

  20. Distance Education/Lifelong Learning • Be prepared to learn throughout life • Seek out online resources, YouTube tutorials, Lynda.com, CodeAcademy.com • Free or inexpensive workshops in your area • Talks at meetup groups • Make friends with people who know things and can help you • Seek an advanced degree • Demonstrate what you have learned!

  21. Thank You! Find this presentation at slideshare.net/cindyroyal

  22. The following slides contain additional info on Texas State’s School of Journalism and Mass Communication Digital Media curriculum

  23. Undergraduate Curriculum • Fundamentals of Digital/Online Media – new core class • Web Design and Publishing • Multimedia Journalism • Digital Storytelling

  24. Graduate Curriculum • Issues in New Media • Online Media Design • Advanced Online Media • Content Management Systems

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