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Chapter 2 Cross-Cultural Business. Define culture and list its components Discuss attitudes toward time, work, and cultural change Describe the roles of religion and communication in a society Discuss how physical environment affects culture Describe two frameworks for classifying cultures.
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Define culture and list its components Discuss attitudes toward time, work, and cultural change Describe the roles of religion and communication in a society Discuss how physical environment affects culture Describe two frameworks for classifying cultures Chapter Preview International Business 4e
Cultural literacy Detailed knowledge of a culture that enables a person to function effectively within it Ethnocentricity Belief that one’s own ethnic group or culture is superior to that of others X √ What Is Culture? Set of values, beliefs, rules, and institutions held by a specific group of people International Business 4e
Culture Matters:Creating a Global Mindset Cultural Adaptability Bridging the Gap Building Global Mentality Approach with Caution International Business 4e
Subculture Group of people that share a unique way of life within a larger culture (language, race, lifestyle, attitudes, etc.) Nations and Culture National culture Nation-states build museums and monuments to preserve the legacies of important events and people International Business 4e
Aesthetics Physical environments Values &attitudes Manners &customs Education Culture Social structure Personalcommunication Religion Components of Culture International Business 4e
Music Painting Dance Drama Architecture Aesthetics International Business 4e
Values and Attitudes Values Attitudes Positive or negative evaluations, feelings, and tendencies people hold toward objects or concepts The Ideas, beliefs, and customs to which people are emotionally attached • Freedom • Responsibility • Honesty • Time • Work • Cultural change International Business 4e
Manners and Customs Manners Appropriate behavior, speech, and dressing in general Customs Traditional ways or behavior in specific circumstances International Business 4e
Social structureCulture’s groups, institutions, social positions, and resource distribution Social stratificationProcess of ranking people into social layers Social mobilityEase of moving up or down a culture's "social ladder" Social Structure International Business 4e
Origin of Human Values World Religions Christianity Islam Hinduism Buddhism Confucianism Judaism Shinto International Business 4e
Japanese knife manufacturer labeled its exports to the United States with “Caution: Blade extremely sharp! Keep out of children.” English sign in a Moscow hotel read, “You are welcome to visit the cemetery where famous Russians are buried daily, except Thursday.” Sign for non-Japanese-speaking guests in a Tokyo hotel read, “You are respectfully requested to take advantage of the chambermaids.” Sign in English at Copenhagen ticket office read, “We take your bags and send them in all directions.” Braniff Airlines’ English-language slogan “Fly in Leather” was translated into “Fly Naked” in Spanish. Language Blunders International Business 4e
Mixed Signals "Okay" "It's a secret" "Crazy" "Very nosey" "Very clever" "Vulgar gesture" International Business 4e
Education level Well-educated attract high-paying jobs, while poorly educated attract low-paying manufacturing jobs Brain drain Departure of highly educated people from one profession, geographic region, or nation to another Education Cultures pass on traditions, customs, and values through schooling, parenting, group memberships, etc. International Business 4e
Problem of Illiteracy International Business 4e
Physical and Material Culture These influence a culture’s development and pace of change Topography Physical features characterizing the surface of a geographic region Climate Weather conditions of a geographic region Material Culture Technology used to manufacture goods and provide services International Business 4e
Relation to nature Material or spiritual Time orientation Responsibility to others Trust and control View of personal space Kluckhohn-Strodtbeck Framework International Business 4e
Individualism vs. collectivism Power distance Uncertaintyavoidance Achievementvs. nurturing Hofstede Framework International Business 4e
Power Distance & Individualism vs. Collectivism International Business 4e
Power Distance & Uncertainty Avoidance International Business 4e
Define culture and list its components Discuss attitudes toward time, work, and cultural change Describe the roles of religion and communication in a society Discuss how physical environment affects culture Describe two frameworks for classifying cultures Chapter Review International Business 4e