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Putting your church on the visitors’ map. How do we communicate?. Notice boards – the building itself – external features. Leaflets, printed publicity, signage. Exhibitions - events. Web presence. Press and media. Tourism websites – local Tourist Information Offices etc. Noticeboards.
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How do we communicate? Notice boards – the building itself – external features Leaflets, printed publicity, signage Exhibitions - events Web presence Press and media Tourism websites – local Tourist Information Offices etc
What can go wrong? • Your list may include some of the following: • Poor design • Lack of identity • Messy/cheap appearance • Use of clip art! • Inappropriate content
Leaflets – printed publicity Will our leaflets stand out?
Leaflets – printed publicity Develop a consistent style for publications, signage, website and publicity
Web presence For the four weeks from 11 April to 11 May...3,399 visits12,059 page views2.34 average time on site
Exhibitions - Events Victorian weekend—St John’s Bilton
Exhibitions - Events Wedding dresses – Kirby Overblow
Exhibitions - Events Angel Dinner – Ripon Cathedral
Exhibitions - Events Christian festivals
Exhibitions - Events Ecclesiastical Arts and Heritage Day – Ripon Cathedral
Press and Media - News • Primarily people - • ordinary people doing extraordinary things • extraordinary things happening to ordinary people • About change - something new • ‘Dog bites man’ is not news • BUT ‘man bites dog’ is news
Press and Media Actions speak louder than words Think Pictures!
Press and Media – the Press Release Who?What?Where?When?Why?