NSCF Conference When do visitors learn at science centres?

1. NSCF ConferenceWhen do visitors learn at science centres?

2. NSCF ConferenceWhen do visitors learn at science centres?Asger Høeg

3. NSCF ConferenceWhen do visitors learn at science centres?Asger HøegExecutive Director of Experimentariumsince April 1988

4. External Associate ProfessorsatCopenhagen Business School

5. External Associate ProfessorsatCopenhagen Business SchoolMember of the Norwegian Science Centre Committee

6. Since we ate the apple from the Tree of Knowledge in the Garden of Eden some 30.000 years ago, mankind has experienced a development in technology, never seen before on Earth

7. With the help of technology, we have climbedthe Pyramid ofMaslow

8. Today, the young people of the Western World is sitting on the very top of the Pyramid of Maslow, with only one challenge:

9. Today, the young people of the Western World is sitting on the very top of the Pyramid of Maslow, with only one challenge: How to realize them selves!!

10. In the old days,we spent most of our time to REPRODUCEour selves

11. In the old days,we spent most of our time to REPRODUCEour selves In the future,we will spent all our time to REALIZEour selves!!

12. Visitors to science centres learn something when the outcome of the visit is not only an experience but a transformational experience

13. The next slide is extremely important!

14. The next slide is extremely important!And tells all aboutthe Progressionof the economic valueof an offering

15. Guide transfor-mation Customize Relevant to Differen- Tiated Blue Ocean Stage experiences Customize Commoditize Deliver services Customize Commoditize Competitive position Make goods Needs of customers Customize Commoditize Extract commodities Commoditize Read ocean Undiffe- rentiated Irrelevant to Pricing Market Premium

16. Science centres must focus on being sure that our visitors not only get an experience but get a transformational experience

17. Science centres must focus on being sure that our visitors not only get an experience but get a transformational experienceIt is the magic step from an experience to a transformational experience that characterize a science center

18. The visitors to a science centre are aspirants

19. The visitors to a science centre are aspirantsThey come to learn more about science and technology

20. The visitors to a science centre are aspirantsThey come to learn more about science and technologyThey visit us to come one step further in their self realization process

21. Slogan before 2006:Experimentarium -a new experienceevery time

22. Now, the slogan is:Experimentarium -funny enoughyou getsmarter!

23. The customer is the product!

24. You stage an experienceto a guest

25. You stage an experienceto a guestYou guide an aspirantthrough a transformation

26. To guide an aspirantthrough a transformationPine & Gilmore suggestthat it requires three phases

27. To guide an aspirantthrough a transformationPine & Gilmore suggestthat it requires three phasesDiagnose aspirations

28. To guide an aspirantthrough a transformationPine & Gilmore suggestthat it requires three phasesDiagnose aspirationsStage the experience

29. To guide an aspirantthrough a transformationPine & Gilmore suggestthat it requires three phasesDiagnose aspirationsStage the experienceFollow through

30. Absorption Passive participation Active participation Immersion

31. Absorption Entertainment Passive participation Active participation Immersion

32. Absorption Entertainment Educational Passive participation Active participation Immersion

33. Absorption Entertainment Educational Passive participation Active participation Aesthetic Immersion

34. Absorption Entertainment Educational Passive participation Active participation Aesthetic Escapist Immersion

35. When you conceive your transformational experience, make sure that all four kind of experiences are included in your offering

36. When you conceive your transformational experience, make sure that all four kind of experiences are included in your offeringThen the visitor is in the “Sweet Spot”

37. When you conceive your experience,rememberthe four “S”

38. Customer satisfaction=What customers perceives he gets- What customers expected to get

39. Customer sacrifice=What customer wantsexactly-What customer settles for

40. Customer surprise=What customer gets to perceive-What customer expects to get

41. Customer suspense=What customer does not yet know-What customer remembers from past

42. Increase customer satisfaction

43. Increase customer satisfactionEliminate customer sacrifice

44. Increase customer satisfactionEliminate customer sacrificeCreate customer surprise

45. Increase customer satisfactionEliminate customer sacrificeCreate customer surpriseBuilt up customer suspense

46. Kubovy has produced a paper where he describes what kind of experiences that create pleasures of the mind

47. Kubovy has produced a paper where he describes what kind of experiences that create pleasures of the mindCuriosity

48. Kubovy has produced a paper where he describes what kind of experiences that create pleasures of the mindCuriosityVirtuosity

49. Kubovy has produced a paper where he describes what kind of experiences that create pleasures of the mindCuriosityVirtuositySociality

50. Kubovy has produced a paper where he describes what kind of experiences that create pleasures of the mindCuriosityVirtuositySocialityNurturing