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m-Commerce: Innovative solutions to enhance SME competitiveness

m-Commerce: Innovative solutions to enhance SME competitiveness. E-commerce and SME competitiveness WSIS Action-Line Facilitation Meeting - ITU, 22 May 2008. Raphaël Dard – ICT for Trade Development Enterprise Competitiveness Section International Trade Centre. Why mobile phones matter?.

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m-Commerce: Innovative solutions to enhance SME competitiveness

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  1. m-Commerce: Innovative solutions to enhance SME competitiveness E-commerce and SME competitiveness WSIS Action-Line Facilitation Meeting - ITU, 22 May 2008 Enterprise Competitiveness Section Raphaël Dard – ICT for Trade Development Enterprise Competitiveness Section International Trade Centre

  2. Why mobile phones matter? Enterprise Competitiveness Section source: wireless intelligence/GSMA

  3. Where is the strong adoption rate? Enterprise Competitiveness Section source: Wireless Intelligence/GSMA

  4. Where does mobile matter most? Fax Fixed line Mobile Web E-mail Enterprise Competitiveness Section or this environment? in this environment?

  5. Mobile phones become PCs… Enterprise Competitiveness Section The frontier slowly fades...

  6. 5 ways to enhance SME competitiveness Enterprise Competitiveness Section • Internal efficiencies • Visibility and linkages • Market information • Leapfrog traditional barriers • Financial transfer facilitation

  7. Internal efficiencies Enterprise Competitiveness Section ...to more complex solutions From simple... communications geolicalisation

  8. Visibility and linkages Enterprise Competitiveness Section direct marketing business matching

  9. Market information Enterprise Competitiveness Section tradeathand marketPrices

  10. Market information Enterprise Competitiveness Section tradeathand marketAlerts

  11. Leapfrog traditional barriers Enterprise Competitiveness Section Digital Content goes mobile: One track out of two sold over a cellular network

  12. Facilitate financial transfers Enterprise Competitiveness Section Source: CGAP 2008

  13. Why m-banking has a huge potential for trade development & poverty reduction? Enterprise Competitiveness Section • Mobile adoption in developing countries • M-banking permit cheaper financial services • Reach many so-called “unbanked” • Financial services boost entrepreneurship

  14. Challenges, or how to make it happen Establish m-finance standards (telecom technicalities and financial processes) Elaborate and agree on policies; Disseminate best practices; and Enable the environment for shared benefits for all stakeholders Enterprise Competitiveness Section

  15. Thank you for your attention! Enterprise Competitiveness Section Q&A: “Will e-Commerce start with m-Commercein Least Developed Economies?” Raphaël Dard, dard@intracen.org

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