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Marketing is All Around Us

Marketing is All Around Us. What is Marketing?. The process of developing, promoting, and distributing products in order to satisfy customers’ needs and wants. Marketing ... Connecting businesses to their customers. Marketing provides the means for the exchange process.

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Marketing is All Around Us

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  1. Marketing is AllAround Us

  2. What is Marketing? • The process of developing, promoting, and distributing products in order to satisfy customers’ needs and wants.

  3. Marketing ... Connecting businesses to their customers. • Marketing provides the means for the exchange process. • An exchange takes place every time something is sold in the marketplace.

  4. In what ways does marketing affect you every day?

  5. Functions of Marketing • Selling • Direct communication with potential customers to determine and satisfy their needs/wants.

  6. Functions of Marketing • Pricing • The determination of an exchange price at which the buyer and seller perceive optimum value for a good or service.

  7. Functions of Marketing • Product Planning • The process of creating a product in response to market opportunities.

  8. Functions of Marketing • Marketing Information Management • Gathering, recording, analyzing and disseminating information to aid in making marketing decisions.

  9. Functions of Marketing • Promotion • Communicates information about products, services, images or ideas to customers or clients to influence their purchase behavior.

  10. Functions of Marketing • Financing • Determining the need for and availability of financial resources to aid in marketing activities.

  11. Functions of Marketing • Distribution • The physical movement or the transfer of ownership of a good or service form the producer to the consumer.

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