Process involved in digital marketing

1. Process involved in digital marketing

2. What is digital marketing? • First we should know what is digital marketing Digital Marketing is the marketing of products and services using various methods on the web. Here your website is your main branding asset. the best digital marketing company should have a clear picture of how each assets and tactics supports reaching the goals. Lets list down the most common assets and tactics: • Your website • Blog posts • eBooks and whitepapers • Infographics • Interactive tools • Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.) • Earned online coverage (PR, social media, and reviews) • Online brochures and lookbooks • Branding assets (logos, fonts, etc.)

3. Tactics in digital marketing • Search Engine Optimization (SEO) • Search Engine Marketing (SEM) • Content marketing • Social Media Marketing (SMM) • Digital Display Advertising • email Marketing

4. Search Engine Optimization (SEO) The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic traffic that your website receives. In order, hiring a professional seo service may help in achieving the goal. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.

5. Search Engine Marketing (SEM) Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. Hence it is also called Paid Search Marketing. You may choose a single-point strategy like PPC, or go for a complete SEM strategy, including Display and Retargeting. Ensure to have this handled by a professional, as using wrong keywords can cause over-spending.

6. Content marketing more Like SEO, content marketing is also a cost-effective growth strategy as content creates value for your current and potential audience. Content used to be presented in different formats, including blogs, white papers, e-books, case studies, how-to guides, q&a articles, etc. Content today however requires to be more interactive to ensure engagement and higher conversions, like infographics, videos, calculators, quizzes, polls, etc.

7. Social Media Marketing (SMM) Social Media Marketing or SMM is an offshoot of your SEM efforts. It involves driving traffic to your sites or business through social sites like Facebook, Instagram, Twitter, Pinterest, Google+, LinkedIn, etc. Good content is shared and liked. So create and customize content for different social media platforms. Remember to be prolific and original; you need to engage with users on a daily basis, at least four to five times a day. Your SMM efforts can be especially helpful for branding and driving sales.

8. Digital Display Advertising This again is a subset of your SEM efforts. You may use a variety of display advertising formats to target potential audience - be it text, image, banner, rich-media, interactive or video ads. You can customize your message based on interests, content topics, or the position of the customer in the buying cycle. However, note that Digital Display Advertising is relatively costly. You need experts to drive good ROI for your business.

9. Email marketing When you send a commercial message through email to a list of potential customers, the strategy is called Email Marketing. With an effective email marketing software, you can maintain email lists that are segregated based on several factors, including customers’ likes and dislikes, and spending habits. Remember to send personalized emails; this helps to develop trust.