INTRODUCTION TO SPORTS AND ENTERTAINMENT MARKETING

1. INTRODUCTION TO SPORTS AND ENTERTAINMENT MARKETING Mr. Sherpinsky Business Department Council Rock School District

2. MARKETING • The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.

3. PRODUCTS • Includes both goods and services

4. GOODS • Goods are tangible objects that are useful to consumers. • Examples: tennis rackets, soccer balls, uniforms.

5. SERVICES • Services are intangible and include tasks or acts performed for a customer for a price or fee. • Examples: Going to a Broadway play or to a NASCAR race.

6. SPORTS MARKETING • The involvement of sports to develop, promote and distribute goods and/or services to satisfy the wants and needs of consumers. • Includes sponsorship, endorsements, promotion, and fan clubs.

7. PROFESSIONAL TEAMS • Basketball: Philadelphia 76ers • Football: Philadelphia Eagles • Hockey: Philadelphia Flyers • Soccer: Philadelphia Union • Lacrosse: Philadelphia Wings • Baseball: Philadelphia Phillies

8. COLLEGIATE ANDSCHOLASTIC TEAMS • Penn State University • Temple University • Villanova University • Saint Joseph’s University

9. VENUES: ARENAS,STADIUMS, COLISEUMS,SPEEDWAYS • Lincoln Financial Field • Wells Fargo Center • Citizen’s Bank Park • Pocono Speedway • Kimmel Center • Academy of Music

10. COMMERCIAL FACILITIES • Penn’s Landing • Tower Theatre • Keswick Theatre • Electric Factory

11. HEALTH CLUBS • Gold’s Gym • YMCA • NAC • Curves • Retro Fitness

12. RECREATION • Aerobics • Soccer • Basketball • Swimming • Area Parks

13. CAMPS • Tennis Camps • Basketball Camps • Soccer Camps

14. PROFESSIONAL INDIVIDUAL SPORTS • PGA • World Tennis Association • PBA

15. PROFESSIONAL INDIVIDUAL SPORTS • Running • Swimming • Golf • Bowling • Snowboarding

16. AMATEUR SPORTS • AAU-Amateur Athletic Union

17. AGENCIES • MLB-Major League Baseball • NBA-National Basketball Association • NFL-National Football League • NCAA-National College Athletic Association

18. SPORT SUPPORT SERVICES • NASCAR Winston Cup Racing Wives Auxiliary • Phillies Wives Association

19. SPORTING GOODS INDUSTRY • Sports Authority • Nike • Adidas • Dick’s Sporting Goods • Sketchers • Wilson’s

20. SPORTS SPONSORS • Coca-Cola 500 • Wachovia Cup • Fiesta Bowls • Bank of America (Olympics) • Red Bull Air Race

21. SPORTS MEDIA • ESPN • ESPN2 • CBS Sports • The GOLF Channel • NBC Sports • CNN Sports

22. ENTERTAINMENT MARKETING • Involves the use of entertainment to develop, promote and distribute goods and/or services to satisfy the wants and needs of customers.

23. MUSIC INDUSTRY • RCA • Atlantic Records • Def Jam • WMG Warner Music Group • Sony Entertainment Group • EMI

24. MOVIE INDUSTRY • Warner Bros. • Disney • Actors Guild • LucasFilms • Universal • MGM

25. THEME PARKS • Six Flags • Dorney Park • Knoebels • Dutch Wonderland

26. RADIO INDUSTRY • FM • AM • Country • Ral • Hip-hop • Jazz • XM/Sirius Satellite Radio

27. FILM INDUSTRY • Sundance Film Festival • Cannes Film Festival • Academy Awards

28. TELEVISION INDUSTRY • Dawson’s Creek is filmed in the Wilmington area • QVC- West Chester • HSN- Home Shopping Network (Lancaster, PA)

29. DRAMATIC ARTS INDUSTRY • Children’s Theatre • Adult’s Theatre • Academy of Music • Merriam Theatre

30. VIDEO GAME INDUSTRY • X-Box • Nintendo • Sony • Sega

31. FINE ARTS & SCIENCE INDUSTRY • Smithsonian Museum • Ben Franklin Museum • Philadelphia Art Museum

32. NIGHT CLUB INDUSTRY

33. LITERACY INDUSTRY • Library • Internet • Books • Barnes and Noble • Amazon

34. CASINOS INDUSTRY • Atlantic City • Las Vegas • Sugarhouse • PARC

35. HOBBIES/CRAFT INDUSTRY • Car Show • Boat Show • Model Train Show

36. TRENDS IN SPORTS & ENTERTAINMENT • Sports: • Naming Rights • X-Games • Sport Specific Channels • Entertainment • Internet Web Casts • MP4’s • DVD’s

37. IMPORTANCE OF SPORTS AND ENTERTAINMENT • Generates about $213 to $350 billion in revenue. • Approximately 800 million people viewed the 2002 Super Bowl. • The average attendance per NFL game is 66,000.

38. IMPORTANCE OF SPORTS AND ENTERTAINMENT • In 2000, approximately 16,346,710 people watched a NFL game. • The NFL has $17.6 billion in television deals with CBS, FOX, ABC, and ESPN. • The NBA average is about 16,804 attendants. • The average MLB attendance is 20,000,000 per year.

39. IMPORTANCE OF SPORTS AND ENTERTAINMENT • Over 35 million people visit Walt • Disney World each year. • The Titanic, the movie, grossed almost $1 billion in global ticket sales.

40. IMPORTANCE OF SPORTS AND ENTERTAINMENT • Over 95 million American households own a VCR. • Over 30 million American households own a DVD player. • 68% of Americans subscribe to cable TV.

41. WEB QUEST Using the Internet, find the economic impact on the local economy for the most recent following sports events: • Nascar Coca Cola 600 • Super Bowl • NBA All-Star Game • Chick fil A Peach Bowl • World Series Final Game • The PGA Tour Championship • Stanley Cup Final Game • Please indicate where you found the information (if internet, give URL address) • Articles and information can be found using search engine, "economic impact of."

42. Economic Impact • Nascar Coca-Cola 600 • $230 million dollars (U.S) • North Carolina Motorsports Association May’s NASCAR Sprint All-Star Race and Coca-Cola 600 Weeks. • Super Bowl (2010) • $8.87 billion • National Retail Federation, NRF, estimates that $10.1 billion will be spent on the Super Bowl (2011), that’s up from $8.87 billion in 2010 • NBA All-Star Game • $85 million dollars (U.S) LA S & E Commission (LASEC) • $268.5 million (Dallas News Source-2010)

43. Economic Impact • Chic-Fil-A Peach Bowl • $35.8 million dollars (U.S) • The Atlanta Sports Council • World Series Final Game • $24.4 million (2011) Regional St. Louis Gaming commission • $15.5 Million (2009) New York city’s Economic Development Corp • $25 million (2009) Philadelphia Sports Congress • PGA Tour Champions (2012) • $193 Million • Source: State of South Carolina • Stanley Cup Finals • $30 million dollars (U.S) • BizJournal.com