Ingredients for Ubiquitous Standards: Driving Global Industry Collaboration

1. “Driving Global Standardsand the Ingredients for Ubiquity” Matt Theall President, HomePlug Alliance

2. Notes and Specifications from prehistoric SIG meetings  Standards or Darwinism? Life is a competitive struggle to survive, often in the face of limited resources. Living things must compete for food and space.* Collaboration assures the survival of the species, while leaving the room for competition among individuals. • “On the Origin of Species by Means of Natural Selection”, Charles Darwin, 1859

3. Proprietary Technologies Limit Growth • Proprietary Technologies • Typically exhibit good performance in one dimension • Confirm the feasibility (or the lack of it) • Develop subject matter expertise • How Do You Recognize a Proprietary Technology? • Single Source of Silicon • IP Controlled by One Company • Typically Demonstrate a Slow Rate of Innovation • Cost Reduction Velocity is Reduced

4. Standards Ingredients:Based on Open Specifications • RaND Terms • Reasonable and Non-Discriminatory Sharing of IP • Open Specifications Foster Competition • Lower Price among the ecosystem players • Higher Performance through Innovation • Reduced TTM

5. HomePlug Alliance Standards Ingredients:Industry Collaboration • Market Leaders Drive Total Market Size • Global Reach • Remove cultural barriers • Create a natural ecosystem harmony • Jump starts rate-of-adoption • Multiple Sources of Supply • Drives cost through market efficiencies • Removes single-source risk • Engenders process innovation • Innovative Small Companies • Promotes market agility • Focuses the market on technology and performance improvements • Competition Based on Value Add of Solutions • Assures multiple, healthy ecosystems develop • Provides for market segmentation and assures winners in all

6. Standards Ingredients:Compliance Programs • Compliance Checklist • Assures a robust technology is experienced • Common Test Code • Homogenizes all applications • Standardized Platforms • Develops a consistent consumer experience • Test Specifications • Allows the SIG to exercise the technology in a more robust fashion • A Variety of System Profiles • Seeks to create differentiation at market app level • Industry Plugfests • Insures interoperability among multiple vendors

7. Standards Ingredients:Existing Product Compatibility • Must Be Compatible with Standards-based Products Already in the Market • Harmful Interference Cannot be Allowed • Coexistence Cannot Result in Performance Degradation Across Multiple Technologies No One Wants to Buy a Product That Stops Their Old Product From Working!

8. Standards Ingredients:Cross Industry Solution Enablement • Core Technology Must Coexist or Interoperate in Multiple Market Segments • BPL, in-home networking, command and control • Allows Broad Deployment of Technology • Allows Vast Ecosystem to Develop

9. Standards Ingredients:Product Interoperability • Allows Products to Communicate with one Another • Allows Management of Bandwidth • Ensures Quality of Service (QoS) • Ensures Performance Across Technology Tiers • Assures Product Innovation and Cost Efficiencies Enables a Robust Consumer Experience

10. Applying the “Ingredients”to Powerline Communications (PLC)

11. Powerline Already Widely Used • Over 4.5 Million HomePlug Devices Shipped • ~8 Million expected by end of 2006 • Based on an Open & Global Standard Other Powerline Standards Must Coexist or Interoperate with These Legacy Devices

12. Powerline Deployed For Multiple Purposes • Broadband Over Powerline • In-home Networking (both data and content) • Command and Control A Single Powerline Standard Must Comprehend All These Market Segments

13. Powerline is Being Deployed Globally • Powerline Already Deployed on 6 Continents • Europe, Americas, Asia, Africa… • In Different Types of Houses • Stone, Concrete, Wood, Steel… • With Different Types of Electricity • 110V, 220V, 2-Phase, 3-Phase… A Ubiquitous Powerline Standard Must Address All of These Requirements

14. Powerline Requires Compliance & Interoperability • Compliance Program Required • Interoperability Program Required • Certification Program Required A Ubiquitous Powerline Standard Must Comprehend All These Requirements

15. HomePlug

16. Home Networking Using HomePlug • HomePlug 1.0 - Shipping Since 2000 • 14 Mbps PHY • Multiple silicon providers: Arkados, Conexant, Intellon, Maxim, Spidcom. More soon • Millions of products now in the market worldwide. Millions More in ’06 • Next Gen HomePlug AV Spec Ratified in Aug ’05 • 200 Mbps PHY • Based on best in class technology components • 1st silicon shipping, 1st products Q2’06

17. HomePlug Meets All Market Requirements • Open Standard • Compliance Program • Interoperability • Coexists with Millions of HomePlug Devices Already in Market • Core Technology Used for Multiple Applications • BPL • In-home Networking • Command and Control

18. HomePlug Organization HomePlug Industry Alliance - 65 Members and Growing Fast!

19. Summary • There are Many Ingredients Required for Ubiquity • Meeting Only One Requirement Isn’t Enough • HomePlug is Open Standards Based and has Developed Best-of-Breed Technology Through a Global Multi-Vendor Contribution Process • HomePlug is the Leading Powerline Technology • Interoperability & Coexistence Must Allow for a Robust Consumer Experiences