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Driving Label Content Productivity through GS1 Standards. Ed McLeod Procter & Gamble GS1 Intelligent Packaging Co-Chair March, 2011. Discussion Topics. Importance of Packaging Current Problems Finding a Solution Progress to date Results What’s Next??. Importance of Packaging.
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Driving Label Content Productivity through GS1 Standards Ed McLeod Procter & Gamble GS1 Intelligent Packaging Co-Chair March, 2011
Discussion Topics Importance of Packaging Current Problems Finding a Solution Progress to date Results What’s Next??
Importance of Packaging Package Artwork is a key consumer communication at the First Moment of Truth!
Importance of Packaging Increased regulatory impact (e.g. drug facts) # of SKU’s across variants, sizes, regions > 20 languages on some packages ~80% of Industry errors are copy / text related The manufacturer is responsible for any errors
If there is an error…How bad can it be? Are others having this issue??
IPC Objectives • Eliminate “cut and paste” • Reduce human interaction and prep costs • Improve Quality • Drive Speed-to-market • Develop an industry solution, covering all languages
CPG Industry Benchmark 40+% touch and time reduction Corresponding quality improvement So how did we do this???
Progress to date • IPC Efforts • Inventoried and reduced >250 to ~ 60 fields • Communication protocol • Commercial software • Engaged GS1, creating the eCom Intelligent Packaging WG • Maintain standards • Drive adoption
Progress to date • Funneled learnings into the BRAD • Round-trip • Table Structures • Managing Graphics • Partners can extend, if needed • Completed Public review January, 2011
High-Level Entity Model Hands-off content transfer
Share content for Coupons, POSM, eCommerce Additional Opportunities
Results • Proven solution transforming the business • 40+% Improvement in Productivity and Speed to Market • Improved Quality through eliminating Copy and Paste
Next Steps • Develop Specifications (May) • Software Updates (July) • Pilot the solution (July through October) • Adjustments & Public Review (November) • eBallot (December)