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EXPANDING THE TARGET: Increasing Your Reach And Penetration To Harness The NP And PA Opportunity

EXPANDING THE TARGET: Increasing Your Reach And Penetration To Harness The NP And PA Opportunity. TOM ULLIAN, CO-FOUNDER. Expand your target and reach. Are your marketing efforts adapting to changing market conditions? Is your target audience changing?

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EXPANDING THE TARGET: Increasing Your Reach And Penetration To Harness The NP And PA Opportunity

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  1. EXPANDING THETARGET: Increasing Your Reach And Penetration To Harness The NP And PA Opportunity • TOM ULLIAN, CO-FOUNDER

  2. Expand your target and reach • Are your marketing efforts adapting to changing market conditions? • Is your target audience changing? • Are you finding the most influential healthcare providers and targeting them? 978.684.2065 / TomU@RNsights.com / www.RNsights.com/ 2

  3. What are the biggest factors impacting healthcare in 2014? Aging Population The millions of Americans age 65+ is set to more than double Health Insurance Access Dramatic increase in the number of insured Americans in a very short timeframe That's in two years! 2016 More than DOUBLE 2010 40.2M 88.5M 32 Million 2050 978.684.2065 / TomU@RNsights.com / www.RNsights.com/ 3

  4. And the biggest? COST • Over 1/2 • of Americans • have one or more • chronic illnesses, • like diabetes, heart failure, cancer, or chronic lung disease • costing over • $1 trillion per year • to manage. 978.684.2065 / TomU@RNsights.com / www.RNsights.com/ 4

  5. Current projections tell us that by 2020 there will be an estimated shortage of 45,000 primary care physicians. It is estimated thatNP/PAdirected carecosts up to 1/3 lesswith similar patient satisfaction outcomes as physician-directed careThe cost of employingMDsvs NPs and PAs is driving the demand for NPs and PAs 5

  6. NP & PA Ranks Expanding to Fill the Need NP & PAnumbers haveTRIPLED in the past 20 years 978.684.2065 / TomU@RNsights.com / www.RNsights.com/ 6

  7. What role do NPs and PAs play in healthcare delivery today? • NPs and PAs specialize like MDs, work autonomously and as part of a primary-care health team: Manage overall patient care Write prescriptions and recommend OTC remedies Order diagnostic tests Educate patients and manage chronic conditions 978.684.2065 / TomU@RNsights.com / www.RNsights.com/ 7

  8. How can you tap into the NP and PA market? • RNsights offers targeted social media networks of NPs and PAs • NPs and PAs log into RNsights to discuss clinical issues and read information from medical experts or peers. • Precision targeting by sub-specialty, geography and more • Multiple venues to put client content in front of NPs and PAs without requiring them to click through to another website. • Repeat impressions deliver a message through multiple different interactive experiences that are much more effective than an ad. • RNsights delivers the most receptive audience of NPs and PAs 978.684.2065 / TomU@RNsights.com / www.RNsights.com/ 8

  9. What do we deliver? Actionable Market Research from Online Decision Makers Social Media Marketing That Creates Trust in a Brand Proven Results Generating Targeted Leads • Targeting by specialty • Influence and mind share with NPs and PAs via RNsights’online communities 9

  10. Reach Thousands • Members log on to RNsights often and stay over 5 min each visit - double other websites’ average • Members opt in excited to learn about products serving their profession • One of the largest databases of NPs and PAs in the US 978.684.2065 / TomU@RNsights.com / www.RNsights.com/ 10

  11. Why NPs and PAs Love RNsights: • Connect with peers & experts nationwide • Share insights & evidence based solutions • Mobile enabled for easy access Social and Professional Network Just for NPs and PAs • Interesting webinars & continuing education • Learn about new products serving the profession “LOVE, LOVE, LOVE this website” “found the webinars very helpful” “love the resources provided and the expertise of those who are members” “a helpful community to bounce ideas off of and learn from others” “I never miss a day reading here.” 11

  12. How can I market to NPs and PAs using RNsights? • Live and Recorded WebinarsInteract with our members. RNsights will host your webinar or create one for you. • Email CampaignExperience double the average response rates. • NewsletterBuild trust in your brand with a news story and link about your product or company in our newsletters. • NP and PA RecruitmentRNsights can recruit attendees and thought leaders for dinner presentations and other events. SponsorshipsPromote products or sponsor Continuing Education with prime visibility on RNsights. Company or Product Webpage on RNsightsCapture leads and drive traffic to your site. Sample DistributionReach NPs and PAs eager to try new products. Forum Posts Become part of the conversation. Inform about products and promotions. 978.684.2065 / TomU@RNsights.com / www.RNsights.com/ 12

  13. Promote, Educate and Inform • Inform users about treatment options, research, training and educational updates • Provide and receive point-of-care information • Announce FDA findings or a new indication • Announce the availability of free samples • Announce a new medical device, promotion, program or service • Spread company news and press releases • Build awareness and trust in your brand • Provide clinical trial updates • Recruit for clinical trials • Provide disease state information • Offer support services to help nurse practitioners, physician assistants, and nurses with challenges 978.684.2065 / TomU@RNsights.com / www.RNsights.com/ 13

  14. Social Media Marketing Studies • Why use targeted social media? • 78-90% trust social media recommendations versus only 15% for traditional ads • NPs and PAs are tuning into digital communication and using it as integral part of their job. • 90% of NPs and PAs visit medical device or pharma sites and 83% recommend them to others. • How can you use it? • Position yourself as an expert authority in your market for a competitive edge • Interact and engage with two way communication • Quick and repeated brand exposure increases likelihood of converting leads 978.684.2065 / TomU@RNsights.com / www.RNsights.com/ 14

  15. Live and Recorded Webinars 978.684.2065 / TomU@RNsights.com / www.RNsights.com/ 15

  16. Page Sponsorship 978.684.2065 / TomU@RNsights.com / www.RNsights.com/ 16

  17. Product Webpage on RNsights 978.684.2065 / TomU@RNsights.com / www.RNsights.com/ 17

  18. Forum Posts 978.684.2065 / TomU@RNsights.com / www.RNsights.com/ 18

  19. Actionable Market Research • Reveal product, market and competitive insights • Determine brand sentiment and NP/PA satisfaction regarding your products • Idea evaluation and concept testing • Develop messaging or positioning strategies • Review of protocols and procedures • Perform a safety analysis • Obtain disease state information • Understand NP and PA preferred methods of receiving communications • Gain critical advantages • Reduce costs (recruiting, travel and hosting expenses eliminated) • Faster than traditional research by weeks or months • Precision targeting by specialty, subspecialty and more • Learn about your competition and market trends 978.684.2065 / TomU@RNsights.com / www.RNsights.com/ 19

  20. Actionable Market Research • Surveys • Quantitative and qualitative survey options • Virtual Focus Groups • Significant cost savings and ability to quickly convene • Choose if you’d like participants blind to the products/sponsor or visible. • The first type of on-line focus group is a real-time moderated discussion. • The second type of on-line focus group is a post-type discussion. • Face-to-face or Online Interviews • Advisory Panels • Community Building • We can create an online community of professionals exclusively for your marketing and market research use. • We can recruit members of specific sub-specialties to join. Clients can then utilize our market research services to provide on-demand market research. 978.684.2065 / TomU@RNsights.com / www.RNsights.com/ 20

  21. Focus Group / Advisory Panel 978.684.2065 / TomU@RNsights.com / www.RNsights.com/ 21

  22. Webinar & CE Speakers Sample • Barbara Furry, RN-BC, MS, CCRNBarbara is a nationally known speaker with over 30 years of experience. She holds a Masters of Science degree in Health, and is American Heart Association immediate Past-Chair, Emergency Cardiovascular Care and Board member with a variety of volunteer AHA leadership roles. She is an ACLS, ACLS-EP and PALS Regional Faculty and instructor. • Mary Ann "Cammy" House-Fancher, MSN, ACNP, CCRN-CSC-CMC, PCCNCammy is a nationally known speaker with over 35 years of experience. She has an active practice as an Acute Care Nurse Practitioner at the University of Florida. Cammy brings clinical practice skill to the lectures and provides invaluable tips for patient care. As well as lecturing across the country, Cammy is a reviewer for several refereed journals and has numerous publications. • Jeff SolheimJeff brings a wealth of healthcare experience to the RNsights team. He was honored by the Emergency Nursing Association with the "Nursing Education Award" and was inducted as a fellow in the Academy of Emergency Nursing. Jeff is also an internationally recognized motivational speaker and consultant. In addition, Jeff is the founder and director of Project Helping Hands - a third world humanitarian effort which regularly takes medical teams into various third world countries. 978.684.2065 / TomU@RNsights.com / www.RNsights.com/ 22

  23. The Benefits of Using RNsights • Online social media communication is the present and future of marketing • 78-90% who trust social media recommendations • User growth for niche social networks is exploding (up 48% this year). • Many members were referred to the site and cannot be reached any other way. Cost-efficient and proven effective way of educating NPs and PAs about your products. • RNsights reduces costs and saves time because with an online community, there is no travel. Fast results and precision targeting capabilities On line engagement runs longer than face to face meetings and is much more interactive than static ads. Response rates double those of traditional advertising. • Increase market share, sales and profitability “ We found the RNsights team to be responsive and innovative in their approach… I would not hesitate to recommend them to anyone. ” LaradaSciences 23

  24. About Us RNsights hosts targeted online communities where marketers and researchers engage with nurse practitioners, physician assistants and nurses with purchasing and prescribing power. RNsights delivers fast and effective lead generation, marketing, market research and continuing education. We connect you to an opt-in audience of healthcare professionals through our online communities organized by specialty which include primary care, critical care, the largest online group of school nurses, and more. RNsightscan help you access this critical market. Contact us for a tour of one of our online communities or a free survey. 978.684.2065 / TomU@RNsights.com / www.RNsights.com/ 24

  25. Contact Us Contact us to discuss how we can help your marketingexpand to these critical segments. Jay Levenson JayL@RNsights.com 978.684.2065 Thomas J. Ullian TomU@RNsights.com 866.843.8778 978.684.2065 / TomU@RNsights.com / www.RNsights.com/ 25

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