What I Wish I Knew

1. What I Wish I Knew Prolozone/Oxidation/Patient Management

2. Two Types of Ozone • Arthritis ozone • O.A. • R.A. • Pain patterns • “Holistic” ozone • Internal conditions • Diabetes • Macular degeneration • Chronic infections • Infertility conditions

3. Right to it • Quit having to resale • Re-convincing the patient visit after visit after visit s

4. Skit • Look outstanding • Scrubs • Sharkskin shoes • Wool plants • Dry clean shirt • Silk tie • *White lab coat • Put on lab coat • Convinces me - $1,300 dollars

5. Audience Participation • Can I see by a show of hands? • Well versed in ozone – primary in practice • Dabbling in ozone – • Never done any ozone • Special Kool Aid™ in the vendor room

6. What does Ozone do? • Stimulates the production of white blood cells • Interferon levels are significantly increased • Stimulates the production of Tumor Necrosis Factor • Stimulates the secretion of IL-2 • Kills most bacteria at low concentrations • Effective against all types of fungi • Fights viruses in a variety of ways • Antineoplastic • Increases the flexibility and elasticity of red blood cells • Makes the anti-oxidant enzyme system more efficient • Helps with heavy metal detoxification • Degrades petrochemicals

7. What does Ozone do? • Reduces red cell clumping • Increases oxygen partial pressure • Reduces viscosity • Oxidizes plaque • Improves removal of breakdown products • Good for red cell metabolism • Improved 2,3 DPG • Activates the Krebs cycle • Better ATP formation • Increases glutathione peroxidase, Catalase, peroxide dismutase. • Improves healing • Most remarkable adaptogen

8. Conditions Treated by Ozone Acariasis, Acne, Acrodermatitis, Acute otitis media, Acute vestibulopathy, Addisons disease, Adenocarcinoma, Adenovirus, Adrenalitis, AIDS, Alopecia, ALS (Lou Gehrig disease), Alzheimer's disease, Amebiasis, Amenorrhea, Amyloidosis, Anal fissures, Anemia, Angina, Angiodema, Ankylosing spondylitis, Anthrax, Apthous stomatitis, Arterial occlusion, Arteriosclerosis, Arthritis, Arthrosis, Asthma, Athlete's foot., Babesiosis, Bacterial pneumonia, Bartonellosis, Basalinoma, Bell palsy, Bornholm myalgia, Botulism, Bronchitis, Bronchopulmonary aspergillus, Broncospasm, Brucellosis, Bullous pemphigus, Burkit lymphoma, Cancer of all types, Candidiasis, Carbuncles, Cavernous sinus thrombosis, Cellulitis, Cerebral atrophy, Cerebrovascular accident, Chagas disease, Chicken pox, Chlamydia, Cholecystitis, Chronic pain, Chronic, pulmonary disease, Cirrhosis of the liver, Coccidiomycosis, Colitis, Dengue fever, Dermatitis, Diabetes, Diverticulitis, Echovirus, Eczema, Ehrlichiosis, Encephalitis, Encephalomyelitis, Endocarditis, Endometritis, Endophthalmitis, Enteric fever, Enteritis necroticans, Environmental hypersensitivity, Epidermoid carcinoma, Epidermolitic keratosis, Epidermophytosis, Epididymitis, Epstein-Barr virus, Erysipelas, Erythema migrans, Flavivirus, Folliculitis, Food poisoning, Fulminant varicella, Furuncle, Gangrene, Genital warts, Giardiasis, Glaucoma, Glioma, Glomerular membrane disease, Glomerulonephritis, Goodpasture syndrome, Gout, Graves disease, Guillan-Barre syndrome, Hairy leukoplakia, Heart arrhythmia, Heart disease, Hematoma, Hemolytic anemia, Hemorrhage, Hemorrhagic fever, Hemorrhoids, Hepatitis, Herpes of all types, Histoplasmosis, HIV, HTLV, Huntingdon chorea, Hypercholesterolemia, Hypersensitivity, Hyperthyroidism, Hypotension, Ichthyosis, Ileitis Polyoma virus, Impetigo, Influenza, Intravascular coagulation, Ischemic optic neuropathy, Krohn's disease, Kyanasur Forest disease, Landry syndrome, Lassa fever, Leishmaniasis, Leptospirosis, Leukemia, Leukoencephalopathy, Leukopenia, Listeriosis, Lupus erythematosus, Lyme disease, Lymphocytic choriomeningitis, Lymphogranuloma, Lymphoid pneumonia, Lymphoma, Malaria, Mastoiditis, Measles, Melanoma, Melioidosis, Meniere disease, Migraine, Molluscum ecthyma, Mononucleosis, Morbilloform, Multiple sclerosis, Mumps, Myalgia, Myasthenia gravis, Mycobacterium avium complex, Mycosis, Myelitis, Myocarditis, Myonecrosis, Myositis., Neutropenia colitis, Neurodermatitis, Ocular trachoma, Optic nerve dysfunction, Optic neuritis, Oral erythema, Orbital cellulitis, Orchitis, Cryptospiridiosis, Osteomyelitis, Osteoporosis, Osteosarcoma, Otosclerosis, Pancreatitis, Panniculitis, Papillitis, Parainfluenza, Parkinson's disease, Pediculosis, Pelvic inflammatory disease, Pemphigoid, Pernicious anemia, Pneumocytosis, Pneumonia, Poliomyelitis, Polyateritis, Poor circulation, Postpartum fever, Proctitis, Prostate enlargement, Prurigo, Psoriasis, Pulmonary toxiplasis, Pyoderma, Rabies, Radiculoneuritis, Relapsing fever, Reynaud's disease, Reynold's syndrome, Rheumatoid arthritis, Rhinitis, Rift Valley fever, Rubella, Salmonella, Salpingitis, Scabies, Scleroderma, Senile dementia, Senile macular degeneration, Sennutsu fever, Septicemia, Shingles, Shock, Sickle cell anemia, Sinusitis, Skin burns, Spinalioma, Staphyloococcus, Stiatonigral degeneration, Stomatitis, Stroke, Syphilis, T.cruzi, Tardive dyskinesia, Tendinitis, Tetanus, Thoracic zygomycosis, Thrombopenic purpura, Thrombophlebitis, Thyroiditis, Tinea versicolor, Tinnitus, Togavirus, Tourette syndrome, Toxic amblyopia, Toxoplasmosis, Traveller's diarrhea, Trench fever, Trypanosomiasis, Tuberculosis, Tularemia, Ulcers, Urethritis, Urticaria, Uterine spasm, Uveitis, Varicella pneumonia, Varicose veins, Vascular retinopathy, Vasculitis, Warts, Wegener granulomatosis.

9. You’re not a real doctor • Have to be better in every regard. Better dressed, better office, better outcomes. • Ozone allows for fantastic outcomes. • Nothing is more powerful than a man who knows he’s right and keeps on a coming – teddy Roosevelt

10. Medications • Jeff Foxworthy

11. Ozone • Now we have covered the scientific bases of ozone therapy • Demonstration #1

12. All conference long • This is what ozone does • This is how it works • This is what you can expect

13. Patient promise • I have studied my whole life to bring you the most important healing modality that I have ever seen. • “Be in the moment” with the patient

14. Bottom Line • It works. • Now, let’s concentrate on using it effectively

15. Demonstration #2 • Have skit on closing the sale • Demonstrate in person – like a play? • Dr J gives the outline – • Alicia or Anna to close the deal • Show compliance – case fee acceptance

16. Implementation • What I wish I knew about running an office • What clinical pearls I wish I knew when I started using ozone • What makes ozone work better • Adjuncts to ozone

17. My story . . . . .

18. About me Interests: Dr Jason West • Stuff! • Oxidative medicine • Regenerative Injection Therapy • Nutritional deficiencies • Manual/manipulative therapy

19. Acknowledgements & Gratitude • Dr. Henry West (deceased) • Dr. Michael Taylor • Dr. Frank Shallenberger • Dr. Robert Rowen • Dr Robbins • Dr. Mark Vance • Dr Garry Gordon

20. History • Fourth generation alternative medical provider • Private Practice, Pocatello Idaho 83201 • Established in 1916

21. Assumptions • Ozone works • Listen to the other presentations • *prolozone orientation video • Ozone works for everything. • I have no fear of using ozone for any condition

22. Ozone • Know your therapy • Ask for expectations – what do you want me to do • Patient expectations are much, much different than mine • It’s what the patient’s expectations • Ask for healing date – give the patient closure

23. Aristotle, socrate, plato. . . . • Pain relievers, aspirin, steroids – ozone trumps all of them.

24. The Perfect Job/Profession • Perfect World Doctor • Born a Rockefeller (free clinic) • Help everyone that comes to my office

25. Perfect World Patients • Time • Distance • Cost • Inner circle • Every continent • Every state • Word of mouth referrals only

26. Center of the Universe • Pocatello ‘Freaking’ Idaho • Take the blinders off • There is no geographic boundaries • www.ozonecourse.com

27. Take off your clinicians hat • Put on your businessman hat • Like it or not, how you run your office (how good of businessman are you, determines your clinical outcomes). • This is what I wish I learned

28. Hard Easy or Easy Hard • Implementation • Remove the confusion • You’re costing yourself money

29. Eliminate Confusion • Confusion interrupts clinical outcomes • Patient confusion • Knee replacement • Reocurring back pain

30. Financial Confusion – the big no no • Do not allow people to owe you money because they will get embarrassed and go somewhere else • Addressing finances in the first visit is critical. • How to handle finances – • The big 5 • What is wrong • What can Dr West do about it • How long will it take • How much will it cost • How can we make the pain not come back?

31. Prostitute principle • The value of the service decreases exponentially after the service is rendered.

32. Patient Role Play • #1 – Belligerent patient – I am only here because my wife wants me to be here. I know you are witch doctor. • Option #1 – take away selling • Option #2 – why don’t you just give it a try. (money back guarantee) • #2 – Mucho compliant patient • #3 – the resale patient • #4 – the case presentation patient

33. The void will always fill • Stop trying to please everyone • I only do business with people that want to do business with me.

34. Ozone & Million Dollar Practice • I fully believe that everyone in this room is or could be making a million dollars in cash services.

35. Segue • Look the part • Image is everything • Know the PART • You’re a doctor first • No one cares about your initials • Turn weaknesses into strengths • Prostitute principle • SUPER HIGH INTENSITY THERAPY • KNOW YOUR S.H.I.T.

36. Question • How easy or how hard are you to do business with? • Do you have congestion or road blocks? • Do you have a greased chute?

37. Greased Pocatello Chute • Started in 2005 • Successful in spite of myself • Six figure in injections • Six figure in injections every month. • Spent $2,500 in Shallenberger’s course, I figure at least $5,000,000 sine then (20:1 ROI in 10 years). • Market cannot beat that

38. Question #2 • Fish stink from the head down

39. Being the leader in your office • Bosses – tell you to do something by making you feel like a child • Leaders – inspires you to do something by making you feel excited.

40. Office Leadership • Train, train, train, train • Team meetings every morning for 30 minutes • Review every patient and what you are going to do for them (55)

41. Marketing Budgets • Take your marketing budget and put it into staff training • Treat your staff and your staff family members – pro bono

42. Hard Easy • Think about this . . . • I learned this new technique . . . . • I want to enhance my current technique

43. Break it down • What happens at each and every step • The events that occur when a NP calls your office • The events that occur on referral

44. Flow chart • Appendix for step by step interaction of the office

45. Financial $ucce$$ful inOxidative Medicine

46. Patient Goals • Make the patient a lifetime patient • Ozone helps every condition • Goal – make every patient unhappy going anywhere else • Get as much diagnostic data as possible on each patient • Holistic chiropractic • Do Superb Exception Work – do what other providers don’t do

47. Healing Date • 90 days and then re-eval • GET MONEY FIRST • Refund money

48. Cash Flow • Collections • Inform patient prior to visit of expected fees • Have your “agent” negotiate for you • Back up – you have to know your fees cold • Back up #2 – you have to back up your agent • Follow the “I wish rule” • How will you handle today? • Cash or check or credit card?

49. Patient Value • The reward of helping someone that thought their lifestyle was over or has given up hope is indescribable. There is more to life than $. • Put in business controls so that you can be in the moment with the patient • Do not allow bills, overhead, payroll, or taxes interfere with the patient experience.

50. Patient Value • Each patient is worth $15,000 • Not to be fleeced • Ask the patient, if I could get your <throwing baseball with your grandson> back for you, what would it be worth? • Begin with a thorough history- besides the primary complaint • This is where the money is. . . . • Think of the onion approach to health care