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Communication Channels

Communication Channels. The medium is the message. - Marshall McLuhan. 1. The SMCR Selection Model. Are needs of the sender compatible with the attributes of the intended message ? Are the messages sent compatible with the channels used?

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Communication Channels

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  1. Communication Channels The medium is the message. -Marshall McLuhan

  2. 1. The SMCR Selection Model • Are needs of the sender compatible with the attributes of the intended message? • Are the messages sent compatible with the channels used? • Are the sender’s needs compatible with the channels used? • Are the messages compatible with the receivers’ needs? • Are the channels utilized compatible with the receivers’ needs?

  3. 2. Implications • Most effective knowledge-sharing occurs face-to-face • Some channels focus more attention on the message, others on the people • Different channels require different skills • Writing fosters critical thinking • Speed often trumps completeness

  4. Implications cont. • Channel choices affect power relationships • Different channels fill particular niches • Channel choices send symbolic messages • Senders & receivers often evaluate channel effectiveness in different ways

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