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Effective Communication Channels Planning Guide

This guide offers insights on selecting appropriate communication channels to reach audiences during preplanning, considering factors like credibility, intent, available resources, and scheduling. It highlights potential channels including face-to-face, group delivery, mass media, and more, with tools like briefings, community mailings, exhibits, and public meetings. Each channel's benefits and limitations are outlined to help optimize communication strategy.

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Effective Communication Channels Planning Guide

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  1. Other Communication Channels

  2. Select channels of communication that will reach your audiences.

  3. During Preplanning Ask: • Which channels are available? (Consider your schedule and resources.) • Which channels will target audiences find credible? • Which channels fit the communication intent (inform, influence, allay fears, change behavior)?

  4. Potential Channels • Face-to-face • Group delivery • Organizational • Mass media • Community • Combinations

  5. Briefings Community mailings Exhibits Factsheets Newsletters Open houses or availability sessions Presentations Public meetings Small group meetings Telephone contacts Potential Tools

  6. Briefings • Briefings are held for officials, media representatives, and community leaders. • Benefits: Allow direct questioning of SMEs, Prepare officials to answer questions from constituents. • Limitation: Limited invitations mean some are left out and may feel excluded.

  7. Community Mailings • Community mailings can target communities with specific factual, noncomplex information. • Benefit: Use less planning and coordination time than a briefing. • Limitation: No immediate interaction or feedback.

  8. Exhibits • Exhibits offer visuals to help illustrate health issues and proposed actions. • Benefit: Visual impact with lasting impressions. • Limitation: One-way communication unless an SME stands by.

  9. Factsheets • Factsheets are brief reports to summarize information. • Benefit: Good background tools. • Limitation: Require careful writing to make information easy to understand.

  10. Availability Sessions and Poster Sessions • Availability sessions and poster sessions are small, informal meetings for the community and public health responders to meet one-on-one. • Benefit: Help build trust and credibility. • Limitation: Require significant time and effort.

  11. Public Meetings/Town Hall Meetings • Public meetings/town hall meetings are large meetings open to the public so that experts can present information, answer questions, and gain feedback. • Benefit: Community can express concerns and be heard. • Limitation: Can intensify conflicts.

  12. Telephone Contacts • Telephone contacts can be one-on-one with key civic leaders or a conference call for entire stakeholder or partner organizations. • Benefit: Speed and ease of execution. • Limitation: Difficult to stick to agenda time and may be an opportunity to have demands made through group pressure.

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