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City of El Cerrito Economic Development Program

City of El Cerrito Economic Development Program. Community Description. Urban community in the San Francisco Bay Area 23,500 people Higher education & household income 2 BART stations Infill development Retail/Service. Department Structure. Economic Development Director.

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City of El Cerrito Economic Development Program

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  1. City of El CerritoEconomic Development Program

  2. Community Description • Urban community in the San Francisco Bay Area • 23,500 people • Higher education & household income • 2 BART stations • Infill development • Retail/Service

  3. Department Structure Economic Development Director Senior Economic Development Program Manager Redevelopment Manager Senior Housing Program Manager

  4. Economic Development Goals • Broad Priorities – City Council • Staff Work Plans – Part of City budget process

  5. Economic Development Work Plan • Work Plan evolving year to year • Reflects changing priorities

  6. How to do more with Less • Identify resources & partners • Who can help you • Share work load, share costs • SBDC, Chamber of Commerce, Economic Development Board… • Learn to multi-task • Learn to be organized

  7. Must have Business Retention for small staffs Business Visitation Business Survey Business Promotion Business Workshops

  8. Business AttractionNow more important than ever • Focused approach • Know your city • Targeted areas • Work with partners • The kitchen sink • Enlarge the pipeline

  9. How do you measure success? • Success changes as program evolves • Identify success through work plan • Show me the money!

  10. Community and Economic Development • Economic Development • Redevelopment • Affordable Housing • Clovis Youth Employment Program

  11. City of Clovis Snapshot • Population - 96,868  • Number of Households – 31,276 • City Size – 23 square miles • Unemployment Rates – 10% • Income - $64,445 median income

  12. Business Community

  13. Business Challenges • Downturn in the Economy • Retail and Office Vacancies • Six New Hotels • Metropolitan Area Competition

  14. Economic Development Strategy • Know your adopted goals. • Communicate the goals. • Identify priorities within the goals.

  15. INDUSTRIAL DEVELOPMENT STRATEGY

  16. COMMERCIAL DEVELOPMENT STRATEGY

  17. TOURISM STRATEGY

  18. Business Attraction

  19. Critical Factors for Success • Clear consensus of goals • Be focused • Do not duplicate work • Partnerships • Inside your organization • Within the community

  20. Questions? Tina Sumner Director, Community & Economic Development Clovis Community Development Agency 356 Pollasky Avenue, Suite 200 Clovis, CA  93612 (559)324-2082 FAX (559)324-2841 tinas@cityofclovis.com

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