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TRENDS IN GLOBAL RASPBERRY MARKET

TRENDS IN GLOBAL RASPBERRY MARKET. Antonio Domínguez Domínguez Nevada Chile S.A. CEO International Raspberry Organization President Chilealimentos Director Poland Krasnik 2014 , January 31th – February 1st . . Sumary :. World Current Situation Chilean Raspberry Industry IRO Support

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TRENDS IN GLOBAL RASPBERRY MARKET

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  1. TRENDS IN GLOBAL RASPBERRY MARKET Antonio Domínguez Domínguez Nevada Chile S.A. CEO International Raspberry Organization President Chilealimentos Director Poland Krasnik 2014 , January 31th – February1st.

  2. Sumary: • World Current Situation • Chilean Raspberry Industry • IRO Support • USA Promotional Program • Sumary World Raspberry Industry

  3. Sumary:

  4. Red Raspberry World Production 2006- 2013 MT Source: Chilealimentos A.G./ IRO

  5. World Production 2013 Poland 105.000 ton UnitedKingdom 13.000 ton Canadá 8.000 ton France 12.000 ton EE.UU 70.000 ton Serbia 50.000 ton China 10.000 ton Chile 45.000 ton Others 36.000 ton World 344.000 ton Source: IRO

  6. Raspberry HarvestPeriod Source: Chilealimentos/Triplenlace

  7. Our Bussiness!!! • Following the market tendencies, the exports of raspberries have been duplicate in the last seven years) US$ MM US$ 288 MM others US$ 478 MM Raspberry US$ 698MM US$ 216 MM Blueberry US$ 286 MM US$ 934 MM US$ 301 MM US$ 375 MM Strawberry Source: Chilealimentos based in Trade Map

  8. Our bussiness!!! • Raspberries are the highest in price US$ / ton Raspberry Blueberry Others Strawberry US$ 2.399 MM Source: Chilealimentos based in Trade Map

  9. World Production Ton • Poland is the big player in raspberry world market. • World production 2013 was 344.000 mt. Ton Poland, USA,Serbia and Chile have the 75% of raspberry world market in 2013 Source: RConsulting

  10. Poland • Fields are between 0,5 – 1,0  hectares • 20.000 hectares planted. • Production : 100.000 – 120.000  ton/year • Products: Juices, chilled and frozen mainly. • Varieties: Glen Ample, Malling – Polka, Polana • 4-5 regions / handpick.

  11. Poland

  12. Serbia • Raspberry is the most important fruit for exports. • Surface: Small fields between 0,3 – 0,5 hectares • Between 25.000 – 30.000 producers. • Varieties: Willamete 90%. • Production: 55.000 mt (95% frozen).

  13. Serbia • In 2013 Serbia exports reached 50.000 mt, due to bad weather conditions. Their main market is Europe. Ton Germany Belgium Russia France Sweeden Netherland U.Kingdom Denmark Source: Chilealimentos based in Trade Map

  14. Serbia

  15. EE.UU. / Canadá • Surface: Big fieldswithfamilyorigin • 270 producers  en USA (NW) / 120 BC Canada. • Production: 70.000 mt. (55% fresh / 45% Frozen) • Varieties: Meeker-Wakefield-Cascade-Chimainus. • Mechanizedharvesting • Importer

  16. EE.UU. / Canadá

  17. EE.UU. / Canadá

  18. EE.UU. / Canadá

  19. EE.UU. / Canadá

  20. China • Surface: Small fields • 1.500 Ha / 10.000 mt • Liaoning-Jilin-Heilongjiang-Shandong-Henan-Quinhai-Anhui • Potentialimporter • New National Raspberry Asociation: CRPA

  21. China • New by products: wine-freezedry-candy-elixir-etc • Varieties: Heritage-FertodiZamatos-Willamette. • Handpicking.

  22. China

  23. China

  24. China • Raspberry Products:

  25. China

  26. China

  27. Sumary: • World Current Situation • Chilean Raspberry Industry • IRO Support • USA Promotional Program • Sumary World Raspberry Industry

  28. DISTRIBUTION OF BERRIESIN CHILE DISTRIBUTION OF BERRIES IN CHILE Source: Odepa

  29. SURFACE RASPBERRIES FOR VARIETY The Heritage variety is cultivated in 79% of the planted area, followed by Meeker with 16%. Source: SAG

  30. Chile

  31. Chile

  32. Chile

  33. IMPORTANCE FOR CHILE • Raspberry is: • The crop with the largest amount of producers: 16.000 – 18.000 • A major employer, more than 120,000 temporary jobs per year • The unique food with a national system of traceability (from farm to the export) • The main frozen fruit exported • The fourth juice exported Source: Chilealimentos A.G.

  34. Chilean Production • During the last 10 years the production has fluctuated between 63.000 and 42.000 tons, with an average of 54.000 tons. Ton Source: Chilealimentos

  35. Frozen Raspberry Process Source: Chilealimentos

  36. Raspberry Exports (Frozen) • In the last five years the proportion of frozen raspberries has been fluctuating between 84% and 80% of production. Local consumptionDehydratedCanned Fresh Juice Frozen Source: Chilealimentos

  37. Frozen Shipments • Frozen raspberry shipments have registered a average of 38.729 ton in the last 10 years. Ton 12 months Jan-Jul Source: Chilealimentos, Odepa

  38. Season prices • January-July FOB average prices have reached their historical peak period 2002-2013. US$/ton US$/ anual ton US$/ Jan – Jul ton Source: Chilealimentos, Odepa

  39. Value and Volume2012 - 2013 • The export values and volume have been increased, our most important market is USA and the principal markets for Chilean exports including USA are: Canadá, France and Australia. Source: Chilealimentos, Odepa

  40. OFFICIAL CONTROL PROGRAMM FOR RASPBERRIES EXPORTS • Regulation SAG 3410/2002 • Objectives: • Traceability of the product • Verification of inocuity through the whole chain of raspberry production (export quality) • Controls • Registrations of participants • Auditstheraspberrychainwithenphasisoninocuity. • Sampling of waterforagrochemicalsapplications.

  41. Chilean Situation • Chile have a long harvest season (December– April), this is an very important advantage for our country. • Producers Vision: • 60 % says last season was a good season • 65 % says the agriculture performance was good • 80 % says is necessary new raspberry varieties • 50% believe and feel the government support • 85% is disappointed of actual raspberry sale channels.

  42. Chilean Situation Main concerns of processors: • Lack of raw material • State Regulations • Process Capability • Energy Costs • Lack of working capital • Lack of technology • Work labor/ dollar • Food Safty • To many processing plants

  43. Sumary: • World Current Situation • Chilean Raspberry Industry • IRO Support • USA Promotional Program • Sumary World Raspberry Industry

  44. Whatis IRO? • Starts in 1998 in Chile • 12 memberstoday (Canadá, USA, Chile, China, Australia, England, Scotland, France, Hungary, Poland, Serbia and Bulgary. • IRO membersrepresent more than75% of theWorldRaspberryProduction.

  45. Whatis IRO? • Exchange theinformationbetweenmembers. • International promotiontoincreaseworldconsumption. • Next IRO meeting: China 2014, May12-15th

  46. CRPA ALLIANCE

  47. IRO website Http://www.intenationalraspberry.net

  48. Sumary: • World Current Situation • Chilean Raspberry Industry • IRO Support • USA Promotional Program • Sumary World Raspberry Industry

  49. USA PROMOTIONAL PROGRAMM • Collection of USD 22 per tonne • (U.S. $ 0.01/lb) processed raspberry • (frozen juice or pulp) sold, whether • produced in the USA or imported. • The objective of the funds is the • promotion and research on • raspberries as a generic. • Composition: 13 board members: • 7 farmers • 3 importers • 2 foreign countries • 1 Expert. • The fund will be approximately 1.2 MM USD.

  50. Sumary: • World Current Situation • Chilean Raspberry Industry • IRO Support • USA Promotional Program • Sumary World Raspberry Industry

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