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Independent Behaviour Resisting S ocial Influence. Why do people resist pressure to CONFORM?. Examples: Morals? Personality? Friends? Not Knowing the full picture?. The Role of Allies Asch + Levine (1971). What if the person giving the support isn’t true/valid ?
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Why do people resist pressure to CONFORM? Examples: • Morals? • Personality? • Friends? • Not Knowing the full picture?
The Role of AlliesAsch + Levine (1971) • What if the person giving the support isn’t true/valid? Based on the work of Asch, they looked at conformity in rejecting the majority decision. Three conditions to the experiment The Experiment used pp who where wearing glasses: thick lenses was invalid social support, normal vision was valid social support. No social support man acted alone in decision making. • The result showed reduced conformity but conditions 2had a more valid impacton the participant with the help of others. (valid social support)
Moral Considerations Conformity research psychical reality. • We are motivated to be accepted (normative) Hornsey et al (2003) experiment about cheating to see if people would still conform To the majority. He had low test results, as people didn’t comprise their Morals.
The Non Conformist Personality • Nail et al (2000) independent people tend not to care about social norms. It might be that: They are not aware of the social norms They are indifferent to them They may initially choose to oppose (anti conformist)
Gender Differences Griskevicius (2006) • In seeking partners females conform more (especially to what others will find attractive) • Evolution dictates a male reflex to non conformist is actually an explanation which sets them apart from other potential partners.
Insights into Milgram’s studies • Milgram looked into obedience, many individuals including Zimbardobelieve that it all depends on… • Situational conditions that make people feel able to resist against the authority figure.
Moral consideration Kohlbeg (1969) • Using moral dilemmas. Not looking at what people or Milgram’spp in this case would do, but why. In Milgram’sstudy resistance was due to moral principles. • Majority or pp believed in JUSTICE over SOCIAL ORDER (doing the right thing) • Those at a more restricted level of moral reasoning pp were more likely to obey the experimenter.
Social Heroism Zimbardo (Lucifer Effect - 2007) • Hero’s are those prepared to make sacrifices for the good of others, sometimes even putting themselves at risk.
This could Costs – Social Status - Credibility - Psychical risk Eg; Nelson Mandela imprisonment. Key factor stimulation of the heroic imagination.
Individual Differences Milgram 1974 There was little difference in Milgrams obedience rates with gender, age, marital status, occupation, military experience. HOWEVER – Religious preference and education did.