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NSCF Website Saturday, September 17, 2011

NSCF Committee detailed the web redesign process, including selecting a CMS, SEO strategies, and budget considerations, to enhance user engagement.

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NSCF Website Saturday, September 17, 2011

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  1. NSCF Website Saturday, September 17, 2011

  2. NSCF Website Committee • Members: • Michelle Moskowitz, Florida Ski Council • Lydia Hill, Eastern Pennsylvania Ski Council • Linda Scott, Intermountain Ski Council • Joe Harvis, New Jersey Ski Council (NSCF Pres) • Web Section Contributors • Jo Simpson, Sierra Ski Council; Public Affairs • Clark Linehan, Eastern Inter-Council Ski League; Photographs • Mike Stanford, San Diego Council; Ski History • Bob Ellis, FWSA; Race • Terry Rowley

  3. Committee Activities • Conference Calls twice a month • Collaborative effort using Google Docs • Developed Site Plan and Content for new site • Once Content was developed, bid out the site to numerous web companies • Some were based on searches for web company • Some based on a bid request posted on TradeSeam.com (business network) • Bid requests went out to 13 vendors

  4. Key Considerations • Agency not individual web designer • Looked at capabilities of web hosting companies • Network Solutions—has in-house design team • IX Web Hosting—farms out design to a design company • Go Daddy—only uses Template designs

  5. Key Considerations • Content Management System (CMS) used • NSCF website will be maintained and updated by a team of individuals • NSCF website will be kept updated on a monthly basis • CMS must be user-friendly • Prefer CMS that are “open-source” • Can be hosted anywhere (UNIX) • No monthly license fees • Wide variety of plug-ins (databases, photo galleries, document libraries)

  6. Key Considerations • Databases (Trips, Council Meetings. NSCF Contacts) • Mandatory Attributes • Self Populating (each Club/Council will enter own information) • Searchable by • Trips: Club/Council/Destination/Date • Meeting: Council/Date • Archivable (as value added to Industry Partners)

  7. Key Considerations • Integrated Social Media Optimization (Push out) • LinkedIn • Facebook • Twitter • RSS • Search Engine Optimization (SEO) • Site designed with enhanced SEO • Strongly recommend the NSCF budget for on-going SEO campaign for site to keep site optimized for search engines and traffic tracking

  8. Key Considerations • Cost • Strongly tied to ability of NSCF to create a Industry Partners Membership with yearly dues • Recognizing that NSCF is not-for-profit will no major revenue stream • While some bids were not considered because of cost (both high and low), the majority were considered based on their merit

  9. Key Considerations • Cost • Strongly tied to ability of NSCF to create a Industry Partners Membership with yearly dues • Recognizing that NSCF is not-for-profit will no major revenue stream • While some bids were not considered because of cost (both high and low), the majority were considered based on their merit

  10. Site Map: Overall • About the NSCF • Member Councils • Meetings & Trips • SnowSports Industry Members • Breaking News • Our Charity Involvement • Members Only • Scrapbook • Classifieds (Free service for Council and Club members only)

  11. Site Map: Home Page • National Ski Council Federation At a Glance • Dominate Visual: Map of the US showing NSCF Councils • NSCF Industry Associate Members (drop down list) • In the Snow News: (RSS feeds:) • Industry Showcase • Look Back in History • Council in the Spotlight • Breaking News • Contact Us: email

  12. Site Map: About NSCF • About NSCF • How it all began • Meet Our Current Officers and District Rep • Why Join the NSCF? • A Look Back at the NSCF Officers (sidebar)

  13. Site Map: Member Councils • Portal to Councils (Either Alpha list or Interactive map with Councils shown and hyperlinked to Council website) • Photos of Councils and Activities in a Slide show format • Why Join a Council? • Council Happenings (News) • 3-2-1……Race

  14. Site Map: Trips and Meetings • Why ski with a Club? (Developed as short paragraphs with subheads or as graphic) • Photos of Club ski Trips in a slide show • Let’s go Skiing/Riding • Ski Trip Searchable database • Council Meetings: • Council Meeting Searchable database

  15. Site Map: SnowSports Industry Members • List of NSCF Industry Associate Members with logos • What’s New in the Snow • Industry Showcase • NonPromotional Video about Resort • What’s New/Latest Tech • A look back in History (rotating feature stories)

  16. Site Map: Our Charity Involvement/Giving Back • Our Councils •  Our Clubs • Photos

  17. Site Map: Breaking News

  18. Site Map: Members Only (Member log-in with Password) • Minutes • Seminar Information • Member Benefits • Financials • By-laws • Council Presidents/Delegate Database • Resource Center • NSCF Updates

  19. Site Map: Members Only • Photo albums (embedded from other source)

  20. Site Map: Scrapbook • Photo albums (embedded from other source)

  21. Site Map: Classified

  22. Review of Bids • Of 13 requests, received 10 bids • Had conference calls with all but 1 to make sure they understood what we are looking for particularly in regard to databases

  23. Bids that were ELIMINATED • Adoovo/Strong Joomla • Quote: $4,560 • Reason: No human response-automated with line item numbers • SpinWeb • Quote: $19,000 + $500 monthly licensing and support • Reason: DUH

  24. Bids that were ELIMINATED • Admin E-solutions • Quote: $5,750 + additional $$ databases+ $275 monthly hosting/licenses/support • Reason: Not Open Source CMS, cost, small family run company • IX Webhosing/Inline [Bits] • Quote: $1,120; no mention of databases • Reason: DUH (estimated 20 hours for development)

  25. Bids that were ELIMINATED • Endertech • Quote: $1695 but no mention of databases • Reason: Don’t believe they understood what we are looking for, high monthly cost for wordpress support • IX Webhosing/Inline [Bits] • Quote: $1,120; no mention of databases • Reason: DUH (estimated 20 hours for development)

  26. Bids that were ELIMINATED • Clarity • Quote: $10,260 • Reason: PIA

  27. Bids recommended for CONSIDERATION • Network Solutions • Quote: $ $4,000-6,000 (Hosting: Unix $120/yr) • Pros: • National Company with strong design team • Personal Experience • Joomla CMS • Cons • Cost estimating is not necessarily accurate • We must select but they will add Joomla plug-ins for databases at extra cost (minimal)

  28. Bids recommended for CONSIDERATION • IronPaper • Quote: $7950 (Hosting: Unix-anywhere) • Pros: • Good follow-up/detailed bid • Do work with many not-for-profits • Can offer, Joomla, Wordpress or Adobe CMS* • Cons • Price although in line with market costs • * Adobe system is not open source so you must host with Adobe ($220/yr) BUT 24/7 tech support is INCLUDED

  29. Bids recommended for CONSIDERATION • 7-Strategy • Quote: $8,000 (Hosting: Unix-anywhere) • Pros: • Good follow-up/detailed bid • Wordpress • Cons • Concluded that what we are asking for is a$10,000- $12,000 site (accurate assessment) but willing to lower bid because of not-for-profit

  30. Bids recommended for CONSIDERATION • Stratis • Quote: $4,600 (Hosting: Unix-anywhere) • Pros: • Good follow-up/detailed bid • Wordpress, Joomla, or CMS made simple • 1st year hosting free after that $180/yr • Tech support in monthly blocks or $40/hr for general HTMS/CSS and $80/hr for database • Cons

  31. NSCF Website Bids • Let’s consider

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