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Explore the pictorial stereotyping in media, focusing on The Brady Bunch, and how it perpetuates class, gender, and racial stereotypes. Analyze portrayals of wealth, lower class, and politicians while delving into African-American and LGBTQ+ stereotypes. Unpack the impact of media coverage and representation bias on diverse groups. Discover the evolving portrayal of different stereotypes and their effect on viewers' perceptions. Next time, delve into the chapter on color, form, depth, and movement for deeper insights on media representation.
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Images That Injure: Pictorial Stereotyping in the Media CHAPTER 7
Brady Bunch • What stereotypes are present in the Brady Bunch?
Class & Status • How does the media portray: • wealth? • lower class? • blue collar workers? • politicians? • What perpetuates class struggle in the media?
Stereotypes • Stereotype • Prejudice
Images & Stereotypes • Pictorial stereotypes • Repeating stereotypes become
Images & Stereotypes • Instant Categorization
Media Coverage • Media Personnel • Newscasters
Media Coverage • Dominant Cultural Groups (DCG) • NBC & General Electric • ABC & Disney • Fox News & Rupert Murdoch (media mogul)
African-American Stereotypes • Racism
African-American Stereotypes • Seen in media more • Most common images relate to:
Female Stereotypes • General Stereotypes: • Reminds viewers of
Female Stereotypes • Feminism • Sexism in Advertising
Female Stereotypes • Television commercials: • men • women
Gay / LesbianStereotypes • Gays / lesbians most diverse of any group
Gay / LesbianStereotypes • AIDS fears increased discrimination • Magic Johnson, Ryan White
Other Stereotypes • Older people • Teenagers • Goth • Redneck
Other Stereotypes • Jocks • Blonds • Nerds • Artists
Future Strides • Peace Party comics • Native American hero
Next Time… • Color, Form, Depth and Movement • - chapter 4