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Using Social Media in Your Marketing Plan

This presentation provides an overview of how Indoff utilizes social media platforms such as Facebook and LinkedIn in its marketing efforts. It offers tips on maximizing your LinkedIn account, using Facebook for business, and general social media best practices. The presentation also highlights the pitfalls to avoid when using social media and concludes with a wrap-up of the main points discussed.

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Using Social Media in Your Marketing Plan

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  1. Using Social Media in Your Marketing Plan National Sales Meeting 2011

  2. Overview of Presentation • Indoff on Facebook • How Indoff uses LinkedIn • Get the most out of your LinkedIn Account • Facebook Tips • Tips on how to use Social Media in General • Pitfalls of Social Media • Wrap Up

  3. Indoff Inc. on Facebook • Indoff Incorporated Fan Page • For Partners and Corporate employees to connect • Share what is going on at the corporate office/ with Sales Partners • New Partners of Indoff • Referral Contests • Ad postings • Partners in the News • Corporate Stories/ Pictures • 72 Fans

  4. How Indoff uses LinkedIn • LinkedIn Recruiter License • Search for LinkedIn profiles that match our divisions • Use this to source prospective Partners • 500 names • Job Posting • Rotate between the divisions every 3 to 4 weeks • Brief description • Link to PowerPoint • Products & Services • Industries we service • 240 followers

  5. Get the most out of your LinkedIn Account • Create a complete profile • Build and maintain your network • Get active on Q & A • Join relevant groups • Get involved with people that you can connect with and get to know • Don’t directly use to try and generate leads • If you use it correctly, it can indirectly lead to sales leads

  6. Facebook Tips • If you decide to use Facebook for business • Review your profile carefully • Adjust your privacy settings • Use Friends Lists • Allows you to control what each list can see • Set up a Facebook Business Page referred to as a “Fan Page” • These are public – anyone can find and view

  7. Tips on Social Media • Define your goals • Help you stay on track • Harness your expertise • Share your knowledge • Be candid • Ask for comments if you share something

  8. Tips on Social Media • Interact with visitors • Respond to comments and questions • Find influential people in your industry • Keep your eyes open to what others in the industry are buzzing about online • Boost your credibility by helping others • Establish yourself as an expert

  9. Pitfalls of Social Media • Be careful about the content you are adding and sharing • Only make appropriate posts • Don’t pretend to be something you’re not • Don’t promote too aggressively

  10. Social Media Wrap-Up • What questions do you have? • Thank you for your time! Enjoy the rest of the weekend!

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