1 / 9

Viva Africa!

Experience a unique annual festival celebrating African history and culture in Port Elizabeth, offering opportunities for job creation and market expansion. Join us for the "Made in Africa" float parade, drum festival, jazz performances, and more. Don't miss this one-of-a-kind event!

cmcpherson
Download Presentation

Viva Africa!

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Viva Africa!

  2. A celebration of Africa • Held annually in Nelson Mandela Bay • Only one of its type in Africa • Big opportunity – mix of African history and culture in Port Elizabeth • Help PDI sector to enter into tourism market • Will support Nepad initiative

  3. The opportunities • For the locals • For the South African market • African market • Target African American market • Job creation • Focus on all things African

  4. The 2003 festival • “Made in Africa” float parade and outdoor exhibition • African medicine • Drum festival • African Jazz Festival • Art & Literature Exhibition • Food Festival • Craft & Culture Market

  5. There is no festival like it in Africa! • Held in New York • Non commercial Denver Pan African Film and Arts Festival Chicago African Festival of the Arts Kwanzaa Held in Detroit

  6. Creating Opportunity

  7. Festival business opportunities • Tourists in beds – focus for marketing to the US African Americans • Pre and post festival tours • Crafts • Township tours • Regional tourism • Float construction

  8. The way forward

  9. Budget • Year One: R4,8-million • includes all activities as listed • And R533 000 in marketing and promotion • Will be managed by Viva Africa! Festival team in association with Nelson Mandela Bay municipality • Individual components will be managed by emerging organisers – real empowerment

More Related