GCIS Budget & Strategy

1. Briefing to the National Council of Provinces GCIS Budget & Strategy 18 May 2005

2. Strategic Plan for 2005 Plans for 2005-06 Core mandate- providing leadership in govt communication: Promote citizens’ access to govt info & programmes so they can be active participants in improving their lives & the nation’s well-being Communication challengesof the 2nd Decade of Freedom Beginning of the term of a government with a detailed, far-reaching programme to implement the mandate of the electorate Introduction Programmes for 2005-06 are a continuation of what was embarked on, sharpened by the communication experience of the past year.

3. Popularising the Programme of Action - Feb 2005 Promoting access to information about govt’s programme of action with focus on implementation Review & Plans for the coming financial year Published: • New programme for 2005as soon as finalised by Cabinet • Final update of 2004 programme, making govt’s record open to all • Mostly implemented within broad framework set • New programme addressing delays Published: • Update in May on progress in 2005 prog. after 1st cycle of cluster reports to Cabinet.

4. Review & Plans for the coming financial year Promoting access to information about govt’s programme of action with focus on implementation Popularising the Programme of Action - Feb 2005 • Multi-media communication campaign using all languages in progress • Widest dissemination possible of programme of action for 2005-06 Innovation Publication in photo-story format, serialised in papers reaching poorer segments of newspaper readership. Soon appearing as a magazine with further information on the Programme.

5. Review & Plans for the coming financial year Promoting partnership and participatory democracy The themes of participation and partnership are increasingly finding strong public response, reflected in increased impact of some of the major communication campaigns: • Ongoing Ten Year celebrations • Women’s Month • 16 days of Activism   Recognition of the importance of this campaign for the realisation of rights is reflected in additional funding for it in 2005/06 budget.

6. Review & Plans for the coming financial year Promoting partnership and participatory democracy • The Imbizo campaign continues to reach new heights, with visits to provinces by President and Deputy President and each focus week larger than before • This interactive style of communication is becoming increasingly part of the fabric of our democracy, including at provincial and municipal level • In May this year the President initiated a new phase of imbizo, focusing in deepening democracy and improving service delivery in municipalities. It is aligned with project Consolidate The challenge is to retain its participatory character as a platform that builds partnership for growth and development.

7. Review & Plans for the coming financial year Promoting partnership and participatory democracy Imbizo as participatory Democracy – National Focus Weeks *3 provinces still to report ** no. of events in which they took part

8. Review & Plans for the coming financial year Promoting partnership and participatory democracy • Together with the International Marketing Council, work is being done to consolidate a national communication partnership around the communication challenges of hosting the 2010 World Cup • The focus will shift towards South Africa when formal structures are formed this year and more intensely at the end of the 2006 World Cup.

9. TRANSFORMATION OF THE Advertising and Marketing Industry Review & Plans for the coming financial year Promoting partnership and participatory democracy • Difficulties with regard to the transformation of the marketing and advertising industry which featured last year, have been overcome • The sectors belonging to the process are working together in the development of an overarching scorecard within the framework of the Broad-Based Black Economic Empowerments Act and Strategy.

10. Review & Plans for the coming financial year Broadening access to information about opportunities The mass campaign to promote access to economic opportunities has completed its first phase • 800 000 copies, in all languages, distributed mainly through 90 workshops run as part of the project • Response has been enthusiastic – in many instances practical action has followed • Many stakeholders – NGOs, churches, local authorities, etc. –initiated own processes using the publication • Agreement with public broadcaster to serialise the publication in 13 parts for broadcast from October • Some financial and development institutions – private and public – discussing how tohelp promote sustainability of this campaign.

11. Review & Plans for the coming financial year Broadening access to information about opportunities Economic Opportunities Campaign workshops

12. Providing services Reducing crime LSM 9-10 LSM 7-8 LSM 4-6 Improving life of poor LSM 1-3 Creating jobs 0 10 20 30 40 50 60 70 80 90 100 Review & Plans for the coming financial year Broadening access to information about opportunities The information people want from government What people most want to hear about from government is information about creating jobs and reducing poverty. GCISTracker

13. LSM 9-10 Enough LSM 7-8 Uncertain LSM 4-6 Not enough LSM 1-3 0 10 20 30 40 50 60 70 80 Review & Plans for the coming financial year Broadening access to information about opportunities Need for Government information The poor especially feel they do not have enough information about government’s programmes and activities. GCISTracker

14. % 40 Econ. Opp. created by govt (17%) 20 EPWP (13%) 0 Apr 04 Sep 04 Review & Plans for the coming financial year Broadening access to information about opportunities Awareness of government campaigns Awareness of Second Economy programmes beginning to show significant increase with more intense communication. GCIS Tracker

15. Television Public radio Newspapers Face-to-face visits Community radio Pamphlets/posters 13 20 3 LSM 9-10 58 33 92 17 23 9 LSM 7-8 49 42 95 22 25 25 LSM 4-6 38 54 87 17 17 38 LSM 1-3 22 52 47 0 10 20 30 40 50 60 70 80 90 100 Review & Plans for the coming financial year Broadening access to information about opportunities Preferred ways of receiving govt information People’s preferences for receiving government information underline the need for a multimedia approach. GCIS Tracker

16. Review & Plans for the coming financial year Broadening access to information about opportunities Platforms and products to enhance communication about socio-economic opportunities ‘A critical element in assisting those in the Second Economy is provision of information, particularly regarding how they can access economic opportunities. In this regard, the targeted communication campaign on economic opportunities occupies a central place.’ State of the Nation Address Context • Media usage patterns & trends • Response to start of economic opportunities campaign • Critical role of information in enabling people to improve their lives Response • Sustain and build on economic opportunities campaign - government wide campaign on accessing socio-economic opportunities • Assess communication implications of changing media landscape • New products including a popular magazine, provided for in 2005 budget.

17. Review & Plans for the coming financial year Broadening access to information about opportunities A bi-monthly popular magazine will fill a gap to meet a need for information about government programmes • Core function to meet need for public information about socioeconomic opportunities • Will use all languages in several editions • 32 pages • Distributed free Challenges • First edition August/September • Dissemination beyond current reach of media • Quality product that sustains interest.

18. State capacity to assist people to take advantage of the opportunities created by govt programmes Challenges... Review & Plans for the coming financial year Broadening access to information about opportunities Fragmentation and lack of awareness in some implementing structures Need to complement communication with the public – where much progress has been made – with a major campaign of internal communication to inform and mobilise all public servants to play their part As much emphasis on the content of government programmes as on the Batho Pele ethic required.

19. Target = 60 End of 2004 65 MPCCs in operation Cabinet adopted a strategy 2nd Generation Within a decade, an MPCC in every local municipal area Review & Plans for the coming financial year Broadening access to information about opportunities 1st Generation Funding mechanisms for this programme are currently under discussion between GCIS and other depts.

20. As 1st Generation ends – with an MPCC in each district by Sep 05 – 2nd Generation gets under way MPCCs 2005-06 Review & Plans for the coming financial year Broadening access to information about opportunities Research partnerships with business and tertiary institutions will improve monitoring of impact and learning from experience Emphasis will be on ensuring linkage of new MPCCs with Municipal Integrated Development Plans (IDPs)

21. + MPCCs Batho Pele e-Gateway Project + Community Development Workers Review & Plans for the coming financial year Broadening access to information about opportunities Practical access to services by the public depends on: • integrated service delivery • integrated provision of information • GCIS responsibility for the Batho Pele e-Gateway portal reflected in additional funds in this budget • New GCIS Unit to ensure comprehensive and up-to-date portal information– in time in all languages • Partnership with USA and DPSA to see Batho Pele General Service Counters in all MPCCs.

22. Since Jan-04, the MDDA has given R9,2m support to small media, from public/private sector funding Review & Plans for the coming financial year Broadening access to information about opportunities 74 projects (national projects located by head office) MDDA is working with MPCCs and others in provinces with least media to identify potential projects for support Projects by Category

23. An audit regarding arrangements by depts to perform communication responsibilitiesshowed progress since 2001. GCIS is working with departments to ensure: Review & Plans for the coming financial year Improving performance of the govt communication system Strengthening the system • Regularisation of situation where communication components for Ministry & Dept still separate (50%) • Appropriate structures & personnelto be introduced by the one-third not headed by Chief Directors • Planned alignment of strategies & resource allocation by the few with no dedicated communicationbudget • Sustain & enhance keen involvement of top management in communication work • Enhanced participation by communicators in coordinating structures

24. Academy of Government Communication & Marketing Review & Plans for the coming financial year Improving performance of the govt communication system Skills and professionalism Established by GCIS, Unilever, the University of Witwatersrand Postgraduate School of Public & Development Management An important medium to long-term intervention to enhance the standard of government communication Having successfully graduated its first intake in 2004, the first class for 2005 is under way.

25. Review & Plans for the coming financial year Improving performance of the govt communication system Provincial & local government communication capacity • Work to assistprovinces and local govt in building their communication capacityis being systematically pursued • Work with SALGA & DPLG in this regard is continuing • Provincial and local workshops are being held across the country to ensure a common approach to the communication function among municipalities.

26. Review & Plans for the coming financial year Improving performance of the govt communication system Provincial & local government communication capacity Over 115 municipal communication officers from 25 District Municipalities have taken part in training to date • 5 provincial workshops held to strengthen provincial and municipal communication – remaining 4 pending • National workshop in June will consolidate 9 provincial core teams led from Premiers’ Offices as local training hubs Towards more integrated communication • Identification of a municipal communication cycle that is informed by IDP cycle will promote integration with provincial and national cycles • Establishment of District Communication Forums is promoting an integrated approach across spheres.

27. Review & Plans for the coming financial year Improving performance of the govt communication system Unmediated communication Unmediated communication • The shift towards speedy unmediated communicationneeds to be sustained as well as the use of advertising in a way that ensures widest reach of the information citizens’ need • The statistics of advertising expenditure by national govt reflect adherence to these principles • There is clear need to improve coherence in govt advertising and in some instances cost-effectiveness.

28. Review & Plans for the coming financial year Improving performance of the govt communication system Advertising The shift of government adspend handled by GCIS towards media reaching more people continued during 2004: • Radio – up from 33% in the first half to 51.79% in the second • Print – down from 48% in the first half to 29% by year end • Television – ad spend ranks third at 7.8% • Outdoor and direct media – received 5.4% of adspend • Community radio – increased to 13.09% of radio adspend during 2004. A new policy now keeps it averaging 15%-25%.

29. Review & Plans for the coming financial year Improving performance of the govt communication system International marketing GCIS is working with the IMC as it moves into a new phase of its campaign, to ensure the requisite support from government.

30. Budget and Establishment Budget There has been a substantial increase in the GCIS Budget: • Implementing a learnership programme • A national directory of Information Officers under the Public Access to Information Act and e-Gateway • Additional personnel & operational costs of communication officers esp. in local offices to programmes constrained by resource limitations • Communication around the 16 days of activism campaign • Popular magazine which is currently being established.

31. Budget and Establishment Human Resource Development Human resource development involves both GCIS and others Short courses: = 3% of personnel budget Requirement: 1% of personnel budgets for training of staff Interns: • 30 interns completed placement with GCIS • 20 interns are about to complete internship during 2005 • A minimum of 10 interns at any time are aimed for Learnership Programme: • On 1 April 2005 GCIS embarks on the Marketing and Communication Learnership - 10 learners per intake for the annual programme. This is also a contribution to the transformation of the Advertising & Marketing industry.

32. Filled Vacant (Funded) African Coloured Asian White Total PW Disability 403 73,9% 8.4% 2.9% 14.8% 376 27 2.6% Senior Management: Senior Management Black Female 28 (Director – CEO) 78.6% 36.4% Asian African Coloured White M F M F M F M F 4 1 8 6 2 1 3 3 14.3% 3.6% 28.6% 21.4% 7.1% 3.6% 10.7% 10.7% 17.9% 50% 10.7% 21.4% Budget and Establishment Representivity on 1 May 2005 Establishment:

33. 2005 2004 Growth estimates 3.7% Forecast 4,3% 3-4% 3-4% Growth range 2-3% Improved from 14% to 16% of GDP (25% target for 2014) Investment rate Conclusion Positive factors - Strong growth and employment • Business confidence at record highs • Reasonably strong job creation — unemployment rate moving down.

34. 90% reach for most grants Social grants Potable 10th million South African reached in November 2004 water 2 million subsidies issued since 1994 Housing Primary school enrolment at 95,5%; secondary 85% Education Conclusion Positive factors - Impact of social programmes • Public mood at 1994 levels and cyclical decline much slower • From May 2004 programme: 72% with deadlines have been or being fulfilled and 86% without deadlines in hand.

35. Conclusion Positive factors - Progress dealing with crime Aggravated robbery and child abuse show an increase Reduction in crime rates in 2003/04 • Murder reduced by 8% • Theft of motor vehicles/cycles reduced by 5.4% • Common robbery reduced by 57.5% • Cash-in-transit heists reduced by 48.7% • Bank robberies reduced by 57,5% Reduction in crime rates in 2003/04 Target:to reduce the rate of contact crimes by 7-10% per year Security agencies have set upTask Teamsto identify, apprehend and convict gang leaders of organised crime and other perpetrators of serious crime.Arrest of 168 of Top 200 identified perpetrators.

36. Conclusion Specific challenge in the current unprecedented environment of positive factors and confidence in the future: How to contribute to translation of this confluence of encouraging possibilities into national unity behind shared developmental goals, encouraging all of society to take part in building a South Africa that truly belongs to all!

37. - End -