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Internet Econ: Google/Facebook POV

Internet Econ: Google/Facebook POV. How does Google make money? Advertising How do you buy an add? What is Ad Sense? (see links from class) How does Facebook make money? What is pay-per-click v. pay-per-view? How do you target an audience?. What is Page Rank? How to calculate?.

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Internet Econ: Google/Facebook POV

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  1. Internet Econ: Google/Facebook POV • How does Google make money? • Advertising • How do you buy an add? What is Ad Sense? • (see links from class) • How does Facebook make money? • What is pay-per-click v. pay-per-view? • How do you target an audience?

  2. What is Page Rank? How to calculate? • What is a website that lists good websites? • What is StumbleUpon? • What about a website that lists bad sites? • How does censorship/blacklisting work? • What about those sites that list themselves? • What about a website of sites that don't? • What does this have to do with Google?

  3. Search Engine Optimization (SEO) • How do you get your website "up front" • What is organic search? • What about paid search? • How much does it cost? • How do we get "good sites" to link to ours? • What is rankophilia? Rankophiliac? • Who is Luis von Ahn?

  4. reCAPTCHA • Completely Automated Public Turing Test to Tell Computers and Humans Apart • Email registration, Web forms, Blogs • Online polls • Alan Turing: good, bad, ugly

  5. GWAP: Games With A Purpose • Hello World: Sixteen months, 103,417 lines of code, 154 meetings, 1,034 cans of Mountain Dew, and GWAP.com is finally here! • building gwap.com • Why will people play these games? • Fun, Points, Humanitarian reasons, … • Will the games keep getting played? • Side effect: gender-labeling by image choice

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