Presents Neighborhood Marketing

1. Presents Neighborhood Marketing Prospecting Programs For

2. Who I Am • 1983 - Graduated Rochester Institute of Technology ~ BS in Finance & Marketing • 22 Years Wall Street Experience • Merrill Lynch Pierce Fenner & Smith • Integrated Resources Equity Corp • Prime Capital Services Inc. / Gilman & Ciocia • Allmerica Financial Services • Response Mail Express • SVP- CPADirectory.com • Experienced with over 150 Recruiting Events and 500 Recruiting Direct Mail Promotions Jeff Oliver SVP- Corporate My Licenses Include: Series 6, 63, 7, 24, 65 Life, Accident Health, Has Transitioned over 2,000 Financial Advisors into the Financial Service Business

3. RME Background Tampa Florida since 1995 $32+ Million Annual Sales with 133 employees 300,000+ seminar & direct mail campaigns Research, Data, and Feedback from over 8,000 Agents, 14 FMO’s and 8 Medicare Organizations • Marketing to Seniors & Advisors for 15 Years: • Seminar Event Marketing • One-on-One Appointment Promotions • Direct-Mail-To-Web Program (Talking Mail) • All services provided in-house at our • 75,000 square foot campus in Florida

4. Compliance • RME is a service bureau member of • Has existing agreements with several FMO’s and Insurance companies to ensure advisors use Compliance approved invitations and mailers • Has a clear policy on Advisor’s role in securing compliance approvals: • Response Mail Express, LLC (RME), requires all clients to confirm, accept and verify that it is their responsibility to secure all industry related compliance approvals for any and all promotions and to meet or exceed all standards of ethical business practices when working with seniors • Retained Jim McCray from Highwood Capital, LLC, to assist RME in its Senior Marketing Advocacy and Lobbying efforts.

5. Survey Leads Proven Neighborhood Marketing Concepts

6. Neighborhood Marketing Analysis

7. Event Location Database

8. Seminar Marketing So what have you heard about seminars in the last 2 years? Who did you hear from? Do you want the facts?

9. Seminar Marketing The Originators Since 1995 Still the most consistent way to generate qualified, motivated prospects! MAIL RSVP DINNER EVENT The Social Dynamics have made sense to seniors for 17 years (Fill Room Ratio)

10. Seminar Best Practices Consultation Years of Feedback, Case Studies and Top Producer Best Practices! • 30 Minute Consultation: (25 Consultants) • Neighborhood Marketing Concept • Prospects Continue to attend even after 13 years! • Best and Worst Practices • Neutral Site Selection: Hotel, Library, Restaurant • Best Locations Data • Why Meals? Report Viewer • 4:00pm or 4:30pm and 6:30pm • 3 Dates: Tuesdays, Wednesdays & Thursdays • Invitations vs. Ads • Live RSVP vs. Recording • Mailing List Accuracy and Deliverability • Postal Delivery Process (RME Drop-Ship Program)

11. Full Window Invitation Package Fully Personalized “Monogramming” Full Color Stationary Admission Tickets Easy to read copy with bullet points Courtesy or Business Reply Card #10 Full Window Envelope

12. Wedding Style Invitation Package Fully Personalized “Monogramming Admission Tickets 6”x9” Full Window Envelope Reply Card

13. Coming in June 2010

14. www.RMERSVP.COM • Overview: • 24/7 Web-Based Seminar • RSVP System • Password Protected • Current, Future & Past Seminar RSVP’s • Key Functions: • Corporate/Management Access & Oversight • View and Download RSVP Reports • Add & Edit Attendees • Print Attendee Roster • Print Name Tags Allianz Portal

15. Door Prizes & Gifts: How They Can Help • Increase Seminar Response • Book More Appointments • Convert More Attendees • Generate More Referrals Door Prizes & Give-Away Certificates

16. Private Practice Physician Seminar Mailed to Physicians that have their own office and private practice. Do not mail to Physicians at Hospitals !

17. Business Owner Seminar Business Owners With a Net Worth in Excess of $ 1 Million

18. Premium Generated Per Seminar National Average amount of submitted premium per seminar campaign. (6-7,000 pieces mailed, 3 dates, 75-125 attendees) Case Studies: 5, 10, 15, 30 Mailings Snapshots $350-$400,000

19. Seminar Success University Frank Maselli has personally trained over 25,000 reps in advanced business-building techniques. His groundbreaking book,SEMINARS: The Emotional Dynamicis based on his experience of over 7,000 public seminars and is an invaluable resource for all types of financial presentations. Click Logo To Watch Video

20. Concierge Consultation RME’s Most Successful Non-Seminar Lead Generation Program • 10 to 20 High-end Prospects ($250K+) • Advisor bio card insert • Concierge Call Center Service: Pre-screening & appointment setting • 1-to-1 dinner meetings at 5-star venue • Track, view and listen to inbound calls

21. Concierge Results Mailed 5600 Invitations Booked 43 Appointments with Prospects With at Least $ 3 Million of Net Worth

22. Concierge Consultation: Gift Card Option PRODUCT UPDATE! Concierge respondents have the option of face-to-face dinner meeting OR in-office appointment for a $100 gift card! Current Campaign (1st week’s results) 12-20 Calls 9-15 Appointments 1st meeting was with a client that owns $400k in individual stocks that he chose himself and does not have a financial advisor. $100

23. Talking Mail: How It Works Tom, please log on to your personal website at: www.MyRetirement.com/Jonathan.Jones Letter or Postcard The second your prospect hits their site – we begin tracking their progress!

24. Credibility Page to Increase Response Seminar Invitation Concierge Invitation

25. Talking Mail Reporting You will have 24/7 access to RME’s web-based POWpage reporting site. Post Card Triggers Tracked Separately Conversions measure number of HOT leads (Prospects that filled out and submitted the online form.) Unique Hits measure effectiveness of Trigger Piece Click-Through Measures Value Proposition

26. Success Comes from Working Together!

27. Questions and Answers Thank You!