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Communications Workshop Maximizing One-to-One Communications

Communications Workshop Maximizing One-to-One Communications. Mark Feldman & Nikki Korn Cause Consulting June 29 th , 2010. Six Degrees of Separation. “ Who Do You Know ?”. Stakeholders. Customers/ Clients. Employees/ Associates. Shareholders/ Donors. Business Partners. Governments.

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Communications Workshop Maximizing One-to-One Communications

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  1. Communications WorkshopMaximizing One-to-One Communications Mark Feldman & Nikki Korn Cause Consulting June 29th, 2010

  2. Six Degrees of Separation “Who Do You Know ?”

  3. Stakeholders Customers/ Clients Employees/ Associates Shareholders/ Donors Business Partners Governments Media Community Organizations Influentials

  4. Customers/ Clients Stakeholders Employees/ Associates Shareholders/ Donors Business Partners Governments Media Community Organizations Influentials

  5. Power of Networks

  6. Networking styles • Connectors • Mavens • Salesmen Which one are you?

  7. What is your next communications project? • Recruit volunteers and team leaders • Identify new corporate and community partners • Find passionate spokespeople • Get internal buy-in and raise awareness • Share a story with external audiences • Inspire others to take action

  8. Unlock the power of your networks Exercise Assess Your Informal Network

  9. Assessing your informal network • Who do you share info with? • Who shares info with you? • Identify: • Key “movers”– Connectors, Salesmen, Mavens • Bottlenecks? • Holders of information? • What works? • What challenges might need to be addressed?

  10. Using Internal Networks Leverage other departments’ communications to include and extend your messages • Human resources • Marketing/Sponsorships • Public relations/Media relations • Program • Research • Membership

  11. Gary Hays and Laurel Papworth, 2008

  12. What are trusted sources?

  13. Top Five Networking Tips

  14. Tip #5: Network with a goal - Know who you want to reach

  15. Tip #4: Have a clear message -- every day

  16. Tip #3: Make the message relevant

  17. Tip #2: Be where they are

  18. Tip #1: Have a big mouth, or connect with those who do

  19. Mark Feldman, Principal / Managing Director mfeldman@causeconsulting.com Nikki Korn, Principal nkorn@causeconsulting.com 268 Newbury Street Boston, MA 617.266.0700 causeconsulting.com

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