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Social Capital and Political Theories of the Nonprofit Sector. Outline. Political theories of nonprofits Social capital and nonprofit management Nonprofit economics. Political Theories of Voluntary Associations. Nonprofits counteract the coercive power of the state
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Social Capital and Political Theories of the Nonprofit Sector
Outline • Political theories of nonprofits • Social capital and nonprofit management • Nonprofit economics
Political Theories of Voluntary Associations • Nonprofits counteract the coercive power of the state • Nonprofits are a laboratory for institutions that governments later adopt • Nonprofits provide “space” between individuals and states (Locke) • Voluntary associations are a force to fragment the proletariat (C. Wright Mills) Ref.: Frumkin (ch 2) 2002
Tocqueville’s Model of Voluntary Associations Civic association Political association Equality Democracy Ref.: Frumkin (ch 2) 2002
Links Between Government and Voluntarism • Moral suasion (Reagan) • Promotion of national service (GHW Bush) • Stipended volunteering (Clinton) • Faith-based initiatives (GW Bush) Ref.: Frumkin (ch 2) 2002
Outline • Political theories of nonprofits • Social capital and nonprofit management • Nonprofit economics
Social Capital Robert Putnam Networks, norms, and social trust that facillitate coordination and cooperation for mutual benefits Francis Fukuyama An institutional informal norm that promotes cooperation between two or more individuals Synthesis The trust and social cohesiveness that promotes giving, volunteering, and participation in civil society Evidence of social capital is more tangible than social capital itself Ref.: Putnam, Fukuyama
Two Types of Ties Foster Social Capital Bonds • Ties based on homogeneity of identity, demography and sense of purpose • Can promote pursuit of narrow interests at the expense of the wider community • Ties that span social differences (gender, ethnicity, SES) • Build social trust that facilitates cooperation for mutual benefit Bridges (Putnam, 2000) Ref.: Granovetter (1974)
Benefits of Social Capital • Less passive reliance on state • Proactive citizen intervention into social issues • Schools, crime, economic development • Constructive association • Money for charities • Lower transaction costs with contracts and laws • Fewer public resources needed to govern • Amelioration of “excessive individualism” (Tocqueville 1835) Ref.: Putnam, Fukuyama
Costs of Social Capital • In-group trust means out-group distrust • Some social capital is socially destructive • Less interchange of ideas between tight-knit groups • Less moral suasion not to cheat out-group members Ref.: Fukuyama
The Putnam Hypothesis • Social capital is falling in America • Evidence: lower attendance by many traditional groups (e.g. PTA, bowling leagues, church-related groups) • Reasons • Societal cynicism • Female labor force participation • Population mobility and rootlessness • Less marriage, more divorce, fewer kids • Technology—individual consumption of leisure Ref.: Putnam
Not Everyone Subscribes to the Putnam Hypothesis • Some groups increase membership, others lose—can’t just study the losers • Group membership was abnormally high in the American 1950s—can’t measure from that point Ref.: Fukuyama
Outline • Political theories of nonprofits • Social capital and nonprofit management • Nonprofit economics
Government Failure Theory • Public goods: beneficiaries have no incentive to pay, so goods are underprovided • So why not government provision? • Political inviability • Constitutionality (religion) • Efficiency: Government does not have the same incentives to minimize costs as NPOs • Donors don’t give to public agencies • Governemnt is often too “blunt” for small-scale provision Ref. Weisbrod
Contract Failure Theory • Information Asymmetries: both parties to a transaction are not equally well-informed • When the stakes are too high for one mistake (e.g. medical care), we may prefer firms with “no profit motive.” • Why? Does non-distribution constraint enhance integrity? • Nondistribution might also hurt efficiency Ref. Hansmann
Third-Party Government Theory • Government voluntarily devolves responsibilities to the third sector • or • Nonprofit sector proactively provides services when they are insufficient at the government level Ref. Salamon
Possible Nonprofit Management Objectives • For-profits are assumed to maximize profit • Possible nonprofit objectives • Service • Budget • Other (e.g. quality) • Mixed • Ambiguous or changing • None
The Double Bottom Line • Regardless of mission, nonprofits must pay attention to revenues
Donor Objectives • Altruism • Evident in experimental data • Public goods provision (for self or friends) • “Warm glow” from giving • Personal sense of duty • Religious reasons • Nonreligious reasons • Social pressure • Noblesse oblige • Giving at least as much as others • Social prestige • Philanthropy as a signal Ref. Rose-Ackerman
Danger 1: Unpriced Resources • Donated goods: Use has opportunity cost • Typical examples: computers, physical plant • Use shadow prices (what item would cost if purchased) in accounting • Volunteer labor • Ill-use leads to • Inefficiency (squandering volunteer’s expertise) • Attrition (volunteers know their opportunity cost, even if managers don’t) • Use shadow wages (what volunteer would cost if hired) in planning Ref. Young and Steinberg
Calculating Shadow Wages • Alternatives • Shadow wage unique to each volunteer (small volunteer force) • Shadow wage average wage (large force) • Other considerations • Leisure value • Next-best volunteer opportunity • Benefits to the volunteer (education, free services, etc.) • Cost of volunteer administration Ref. Young and Steinberg
Danger 2: Misbudgeted Resources • Costs carried by other parts of NPO, or by government • Examples: Subsidized labor, subsidized postage • Costs shifted to consumers • Example: Home health care • Result: If apparent MC < true MC, then resource will be overused. (Why?) Ref. Young and Steinberg
Danger 3: Sunk Costs • Sunk costs are unrecoverable • Example: employee training after the fact • Sunk costs should be ignored to maximize net benefits (or minimize net losses) • Example implication: Don’t carry an unproductive employee just because s/he was expensive to train
Pricing Strategies: For-profits • Competitive firms • P=MC (marginal cost pricing) • Price is bid down to unit-cost levels • Profit=0 • Non-competitive firms • P is set where MC=MR (equimarginal pricing) • Price is set so that profit is maximized
Pricing Strategies: Nonprofits • Usually, competition is limited • Pricing schemes • MC=MR (monopolistic pricing) • P<MC for favored activities or favored clients • Cross-subsidization from other activities, donations, or governemnt subsidies • Price discrimination • Classical price discrimination: clients are charged according to characteristics (e.g. kids free) • Voluntary price discrimination: P<MC to induce donations (e.g. voluntary payment) • Intertemporal price discrimination: Price depends on day or time (e.g. weekdays free admission) to induce participation
Competition with the For-profit Sector • Where is competition? • Areas of main competition: health, education • Less competition: Social service, environment • UBIT restricts competition in the U.S. • Competition may drive NPOs to suboptimally-high levels of unfavored-good production • NPOs lose “core mission” Ref. Rose-Ackerman 1996
Who Has the Edge? • Nonprofit advantages • Tax benefits • Trust because of non-distribution • For-profit advantages • Technology • Sufficient financing and staffing • High-profile expertise • Political lobbying capacity Nonprofit managers must trade on these Ref. Frumkin ch 3 2002
Competition Among Nonprofits • Competition for what? • Members/clients • Donors/volunteers/donations • Inventory (e.g. books, art works, etc.) • Competition with whom? • Other NPOs • For-profits • Governments • Identifying competition • Similarity of prizes (management perspective) • Similarity of services (client/donor perspective) • Common competitor: inaction (e.g. no medical care)
Nonprofit Commercialization • Reasons • Increasing competition with for-profits • Increasing competition with other nonprofits • Growing reliance on donations and earned income • Corporate partnerships • Demand for accountability • Nonprofit culture becoming more “corporate” • Risks • Loss of core mission • Decreased attention to need, more on botom line Ref. Salamon & Young 2002