Ministry Growth Through Email Best Practices uneeknet/more/cla

1. Ministry Growth Through Email Best Practices Mike Atkinson

2. cla2010 Ministry Growth Through EmailBest Practices www.uneeknet.com/more/cla Ministry Growth Through Email Best Practices Mike Atkinson

3. who am i? Ministry Growth Through Email Best Practices Mike Atkinson

4. executive director Ministry Growth Through Email Best Practices Mike Atkinson

5. general manager Ministry Growth Through Email Best Practices Mike Atkinson

6. internet director Ministry Growth Through Email Best Practices Mike Atkinson

7. god of humor Ministry Growth Through Email Best Practices Mike Atkinson

8. owner / ceo / janitor Ministry Growth Through Email Best Practices Mike Atkinson

9. director of marketing Ministry Growth Through Email Best Practices Mike Atkinson

10. carefully plan You've carefully thought out all the angles. You've done it a thousand times. It comes naturally to you. You know what you're doing— its what you've been trained to do. Nothing could possibly go wrong, right? Ministry Growth Through Email Best Practices Mike Atkinson

11. Think again. Ministry Growth Through Email Best Practices Mike Atkinson

12. Ministry Growth Through Email Best Practices Mike Atkinson

13. Ministry Growth Through Email Best Practices Mike Atkinson

14. seminar theme This isn’t rocket surgery Ministry Growth Through Email Best Practices Mike Atkinson

15. The goal of internet work is to help the user succeed Ministry Growth Through Email Best Practices Mike Atkinson

16. It’s a single idea, one that I call 'customer experience' and can be described in any number of ways. Focus on the other person’s needs. Listen to customers. Be open to data that comes from the outside… Ministry Growth Through Email Best Practices Mike Atkinson

17. …Create a good experience for someone other than yourself. See the pattern? It takes a certain mindset – that of empathy – to do this work. - Mark Hurst Ministry Growth Through Email Best Practices Mike Atkinson

18. Design email for others, as you would want others to design email for you. Ministry Growth Through Email Best Practices Mike Atkinson

19. “It's a well known fact that you only have a few precious seconds (and pixels) to grab email recipients' attention and turn them into active readers. If you don't entice them right away, chances are you'll lose them.” - Lyris Ministry Growth Through Email Best Practices Mike Atkinson

20. The Internet is a selfish place. People don’t have time. They scan looking for something specific. They only care about what you can do for them. It’s about self-service and self-service is about simplicity and convenience. - Gerry McGovern Ministry Growth Through Email Best Practices Mike Atkinson

21. THE K I S S Principle EEP T IMPLE UNSHINE Ministry Growth Through Email Best Practices Mike Atkinson

22. Ministry Growth Through Email Best Practices Mike Atkinson

23. "A picture is wortha thousand words." "You can tell a bookby its cover." "You only have one chance to make a good first impression." Ministry Growth Through Email Best Practices Mike Atkinson

24. Ministry Growth Through Email Best Practices Mike Atkinson

25. Ministry Growth Through Email Best Practices Mike Atkinson

26. the basics Ministry Growth Through Email Best Practices Mike Atkinson

27. Types of organizational email: Newsletter Marketing Transactional Research Press releases Announcements Ministry Growth Through Email Best Practices Mike Atkinson

28. Types of permission: Opt-out Single Opt-in Confirmed Single Opt-in Double Opt-in Ministry Growth Through Email Best Practices Mike Atkinson

29. CAN-SPAM: Controlling the Assault of Non-SolicitedPornography And Marketing Act of 2003 CAN Spam You CAN Spam Know the rules Ministry Growth Through Email Best Practices Mike Atkinson

30. Reasons why users clicked Spam Ministry Growth Through Email Best Practices Mike Atkinson

31. Types of email formats: Plain text Ministry Growth Through Email Best Practices Mike Atkinson

32. Ministry Growth Through Email Best Practices Mike Atkinson

33. Types of email formats: Plain text Rich Text Format Ministry Growth Through Email Best Practices Mike Atkinson

34. Ministry Growth Through Email Best Practices Mike Atkinson

35. Types of email formats: Plain text Rich Text Format HTML Ministry Growth Through Email Best Practices Mike Atkinson

36. Ministry Growth Through Email Best Practices Mike Atkinson

37. best practices From Your Outbox To Their Inbox Ministry Growth Through Email Best Practices Mike Atkinson

38. Competition for the Inbox From Email Marketing Reports Ministry Growth Through Email Best Practices Mike Atkinson

39. Competition for the Inbox Ministry Growth Through Email Best Practices Mike Atkinson

40. Competition for the Inbox Ministry Growth Through Email Best Practices Mike Atkinson

41. Competition for the Inbox Ministry Growth Through Email Best Practices Mike Atkinson

42. sending Ministry Growth Through Email Best Practices Mike Atkinson

43. We send it or… Email Service Provider (ESP) Best day/time? Frequency Ministry Growth Through Email Best Practices Mike Atkinson

44. deliverability Ministry Growth Through Email Best Practices Mike Atkinson

45. All about reputation! Keep your lists clean Separate actives & inactives Work with your ESP Set up test email accounts Add to Approved Senders text Ministry Growth Through Email Best Practices Mike Atkinson

46. from: Ministry Growth Through Email Best Practices Mike Atkinson

47. Org Name Mix it up for different purposes Ministry Growth Through Email Best Practices Mike Atkinson

48. subject: Ministry Growth Through Email Best Practices Mike Atkinson

49. Direct, relevant, timely and impactful Ministry Growth Through Email Best Practices Mike Atkinson

50. No more than 40-50 characters Ministry Growth Through Email Best Practices Mike Atkinson