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GD 437 – Web/Multimedia Development and Planning

GD 437 – Web/Multimedia Development and Planning. Bonney Armstrong Westwood College Pages 12 & 13 of Web Redesign; Workflow that Works, Goto & Cotler. Think before you act. Don’t just put up a new site because you think you are behind the times This is a common trap

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GD 437 – Web/Multimedia Development and Planning

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  1. GD 437 – Web/Multimedia Development and Planning Bonney Armstrong Westwood College Pages 12 & 13 of Web Redesign; Workflow that Works, Goto & Cotler

  2. Think before you act • Don’t just put up a new site because you think you are behind the times • This is a common trap • Understand that there is more involved that simply designing a snazzier interface • Plan to plan • A logical workflow will help you cover all your bases

  3. Identify redesign issues and goals • What is currently working on your site, and what needs to change in the redesign? • Review customer service calls and emails – especially complaints • Conduct usability tests to identify specific redesign issues rather than speculate • Determine your goals and then execute accordingly

  4. Analyze your competition • View the industry objectively • Look at competitor sites and see what works • Compare features and services • See what works by actually using competitor sites and your current site, too • Understand how your site differentiates itself from the competition

  5. Involve your current audience • Include your current user base in the redesign • Don’t alienate your current audience with sudden change • Communicate clearly why and when your site is changing

  6. Design for users, not investors • If your site is not usable, your online presence risks failure • Too often, usability issues are clouded by the requirements of the advertiser or investor • Do not make the mistake of designing for the wrong audience • Know your audience • Take great pains to ensure that the needs of the user are compatible with your business objectives

  7. Bring your engineer in early • Consulting with a technical engineer (for HTML as well as application development and backend needs) early on in the process will save you time and headaches in the midst of your project • Your engineer will help you plan confidently and will clue you in at every step as to what is technologically feasible

  8. Believe in usability testing • Redesign with your user in mind • Perform usability testing on both current and redesigned sites during the development process • Determine usability issues and see to resolve them with redesign • Nothing gives you more honest feedback that watching someone go through your site • Can users use the new site? • Watch and learn, and then apply

  9. Understand content delivery reality • Content delivery is a top schedule buster in nearly all redesign projects • Have a dedicated, client-side point person who gathers, modifies, writes, and delivers content on time • Don’t underestimate the need for a content delivery plan

  10. Set clear expectations • Communication is key • Many times, a project starts beautifully and then breaks down due to misunderstandings and misinterpreted assumptions • Each document you produce should clearly outline your goals • Make sure all team members are always on the same page, speaking the same terminology

  11. Think long term; focus on short term • Don’t try to do everything at once; you will drive yourself absolutely nuts • Redesign and launch in phases • In addition to allowing for realistic delivery goals, an iterative approach to launching also offers the chance for evaluation of the redesigned site so that changes can be incorporated

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