Its all ME, ME, ME ME and my CV ME and Marketing Me and my work

1. Its all ME, ME, ME • ME and my CV • ME and Marketing • Me and my work 1/20

2. Its all ME, ME, ME • Me and my CV • Me and Marketing • Me and my work • Design approach • Work samples 2/20

3. Skills • Client consulting, functional requirements collection and analysis • User Journey design, Use Case analysis, & UI design, Usability evaluations • Information Architecture , prototyping (paper/functional), usability testing • Wire frames, Sitemaps, Interaction diagrams and flowcharts • Experience • 15 years professional work in the areas of Internet publishing incl. E-Commerce, D-TV and • mobile internet solutions (6yrs+); Multimedia, TV production (8yrs), Print and advertising. • Markets • Media publishing, Internet publishing, Mobile / wireless solutions, Telecommunications • Countries: • Finland, Helsinki; UK, London; Australia, Melbourne; Austria, Salzburg; Germany: various • Blue Chips • BBJ, Elisabeth Arden, Ericsson, Microsoft, Nokia, Nomura, Orange, Opodo, Shell Finance Me and my CV 3/20

4. Academic work and education • Presentation conference HCI 2002, • Paper: Cultural readiness mobile service Finland vs UK • PhD candidate, Goldsmiths College, London, ongoing: • Research topic: • Cultural usability of internet interfaces; a critical view of HCI practices and procedures • MAMedia and Communication, Goldsmiths University, London; 1999 • Exploration of interactive applications and computer controlled environments • BA Information design, FH Augsburg, Germany; 1992 • This course is not available in the UK. It is a multi-disciplinary course that derives from cognitive • science and design engineering, it investigates how to use design in functional ways to convey • information and meaning Me and my CV 4/20

5. Its all ME, ME, ME • Me and my CV • Me and Marketing • Me and my work • Design approach • Work samples 5/20

6. PRINT CONSUMER TV CONSUMER Cinema Consumer Campaign message Conventional media • Shooting message at consumer • Multi channel targeting of consumer • Redundancy of distribution spread Me and Marketing 6/20

7. PRINT CONSUMER TV CONSUMER Cinema Consumer Campaign message Conventional media Strategy reversal Internet is Interactive media No passive consumer But active user • Shooting message at consumer • Multi channel targeting of consumer • Redundancy of distribution spread Me and Marketing 7/20

8. PRINT CONSUMER TV CONSUMER Cinema Consumer Campaign message Conventional media Internet as medium navigation search Featured Links i.e. Homepage Strategy reversal user • Shooting message at consumer • Multi channel targeting of consumer • Redundancy of distribution spread • Put message where user can find it • careful information design; meta info, taxonomy • Redundancy of information access Me and Marketing 8/20

9. How do users find sites? Search engines 67% Links from other websites 39% Email messages 32% Word of mouth 28% Magazin ads 22% Factors driving repeat visits High quality content 75% Ease of use / learning 68% Quick download 66% Updated frequently 54% Incentives 14% Me and Marketing 9/20

10. Cost vs. investment • 'Fix it when broken' is costing UK firms a fortune • silicon.com • November 12, 2003 • Companies are dogged by a 'fix it when broken' attitude towards their IT solutions which is costing them millions of pounds each year. • Part of the problem is that companies still view preventive maintenance as a cost rather than being able to think about it as in investment. • http//www.silicon.com/management/itdirector/0,39024673,39116864,00.htm • .An Australian insurance company had annual savings of A$ 536,020 • from redesigning its application forms, as te old ones resulted on an average of 7.9 errors which made it necessary for staff to spend 1 hour per form to fix the errors. The usability process cost A$ 70,000 • Usability engineering, p3, Jacob Jielsen Me and Marketing 10/20

11. Common mistakes • Home page does not present users with a clear sense of what the website offers. • Users did not appreciate the purpose and usefulness of the service offer. • Users found the sections complicated to use. • Users did not understand the meaning of section headings that were tested. • The content area highlights information that is of limited interest to small business users and potentially useful information is far less prominent. • Business services layout does not communicate value to users of specific offerings. “I can’t see a point of focus. It’s just a page. My eyes are going everywhere.” Simon, user 4. “It’s hard to get a quick impression…It’s confusing – there is so much information on there.” Diana, user9. Solution: Don’t overload the page with detail. Categorise products and services in terms that the user will both understand and see benefit from, such as ways to access your work remotely, or how to sell online.. Me and Marketing 11/20

12. Its all ME, ME, ME • Me and my CV • Me and Marketing • Me and my work • Design approach • Work samples • Why me? 12/20

13. User centred design approach Design Develop Deploy Do it again Me and my work, design approach 13/20

14. User centred design approach Design Develop Deploy Do it again Action: • Business objectives • Peer group analysis • Overall Strategy • Understand users • Motivation of users • Needs of users • Level of users • Steering groups • Functional model • User journey design • Use case scenarios • Information architecture • User testing • Rapid prototype dev. I.e. paper prototype • Iterative design • Version control • Site production • Graphic design • Web development • Backend development • User testing • Finished site • Iterative design • Site monitoring • Traffic analysis • Journey tracking • Data mining There is no such thing as a finished site anymore Outcome: • Online strategy • Requirements Doc / online • Framework • Blueprints, IA maps, etc. Appropriate Flexible & scalable site Me and my work, design approach 14/20

15. Its all ME, ME, ME • Me and my CV • Me and Marketing • Me and my work • Design approach • Work samples • Why me? 15/20

16. Me and my work, work samples 16/20

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18. Me and my work, work samples 18/20

19. Its all ME, ME, ME • Me and my CV • Me and Marketing • Me and my work • Design approach • Work samples • Why me? 19/20

20. Why me? • I combine • solid production and hands on skills with consulting and management experience • information architecture / functional design, UI design, planning, flowcharting • academic background in terms of information design, media and communication and usability • I offer strong knowledge and interest in emerging Internet technologies & architecture. • I have delivered successful internet projects for multiple channels (internet, palm, wap, handhelds, etc) and various target groups (b2c, b2b ). • I am a mature conceptualist with leadership qualities, team skills and working experience in five countries • I am specialised in telecommunications since 1999 with on-site work for Nokia in Finland • Telco Blue chips beside Nokia include BT, T-mobile, Orange / FT & their business partners Why me 20/20