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Web 2.0

And the Non-Profit World. Web 2.0. Books Worth Reading. Overview. What does “web 2.0” mean? Examples of web 2.0 What does it mean for us non-profits ? Why bother? Public vs. Intranet web sites Web 2.0 experiences at LSSM Reference sites Your experiences, thoughts, and concerns.

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Web 2.0

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  1. And the Non-Profit World Web 2.0

  2. Books Worth Reading

  3. Overview • What does “web 2.0” mean? • Examples of web 2.0 • What does it mean for us non-profits? • Why bother? • Public vs. Intranet web sites • Web 2.0 experiences at LSSM • Reference sites • Your experiences, thoughts, and concerns

  4. AJAX (asynchronous web applications) Interactivity User-provided content User-driven information flow What does “web 2.0” mean?

  5. Examples of web 2.0 • Blogs • CNN Politics Blog • Industry Blogs (Microsoft Developers, etc.) • Political Campaigns • Wikis • Wikipedia • Wiktionary • Social Networking • Facebook • LinkedIn • Social Bookmarking/Tagging • Del.icio.us • Technorati

  6. Getting past the buzz, down to business Culture shift Our users tend to be older, less tech-savvy than the general workforce. Are they ready? Is the organization ready? What can/should IT do to push 2.0 apps? What does it mean for us non-profits?

  7. Transparency Email hides valuable information in individuals’ inboxes Relevance Emails reach you whether you want them or not RSS feeds Flexible relational data models Openness Interact at any point Wikis retain history, discussions Relational Database-ify information Why bother?

  8. Enrichment Formal documents leave out experiences and opinions Blogs and wikis help retain discussion and personality Contribution Ability Visibility Incentive Users take on more active role Feedback/discussion mechanisms Why bother?

  9. Why bother? • Entice and Recruit • Visitors become participants become advocates • Users become members of community • Empower • Individuals get louder voices • Engage • More than people interacting with websites • People interact with people via the website

  10. Oversight If users provide content, need to consider oversight Acceptance/adoption of 2.0 concepts Collaboration Users are in charge Evolutionary websites A little 2.0 here, there adopted over time Iterative What does it mean for us?

  11. Who are your contributors? Public web site considerations Who is your public audience? Larger user base + sensitive public = greater burden of oversight Intranet web site considerations Smaller user base = fewer contributors Public vs. Intranet sites

  12. IT Blog Second most popular set of pages on the intranet One primary contributor, one other, several authorized Used to announce changes to intranet web apps, share tips, other IT news, thoughts, ideas Comments from users Lowest rating: 4 out of 5 stars Highest rating: 5 stars Web 2.0 experiences at LSSM

  13. Web 2.0 experiences at LSSM • Communications Blog • Communications Director is primary contributor, minimal experience, self-professed “techno dummy” • One other contributor, no authority or autonomy • Only used so far for posting weekly email newsletters to the intranet • No comments received from anyone outside the Communications department thus far • Lowest rating: 2 stars • Highest rating: 4 stars • Communications Director wants public blog

  14. Web 2.0 experiences at LSSM • HR Blog • Lots of potential, but dead in the water • One short-lived post, deleted after a couple of days

  15. Web 2.0 experiences at LSSM • Wiki • Private IT Knowledge Base • Has yet to reach “critical mass” • A single dominant contributor

  16. Web 2.0 experiences at LSSM • Conclusions • Must not underestimate the cultural change • Concerns about oversight/control significant • 2.0 apps will sink or swim based on experience and comfort level of principle/potential users • Use familiar, comfortable terms for 2.0 applications • e.g., “IT Blog” => “IT News and Info” • e.g., “IT Wiki” => “IT Knowledge Base”

  17. Reference sites • My Del.icio.us tags • http://del.icio.us/phopp/web2.0 • http://del.icio.us/phopp/LITN-2008-April • Wikipatterns • “People Patterns”, “People Anti-Patterns”, “Adoption Patterns”, “Anti-Adoption Patterns” • Some patterns applicable to more than just wikis • http://www.wikipatterns.com/ • 10 Arguments for Web 2.0 in an Organization • http://www.crisscrossed.net/2007/09/03/10-arguments-for-web20-in-an-organization/ • 10 Challenges for Web 2.0 in Organizations • http://www.crisscrossed.net/2007/07/04/10-challenges-for-web20-in-organizations/ • Ten Ways Non-Profits Can Start Leveraging Social Media • http://www.masternewmedia.org/news/2006/10/12/web_20_ten_ways_nonprifts.htm

  18. Your experiences, thoughts, and concerns?

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