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Hewlett Packard Integrated Service Management Voice over IP ISM VoIP Sandra DeRodeff NSPBU Solution Business Mgr Apr

Hewlett Packard Integrated Service Management Voice over IP ISM VoIP Sandra DeRodeff NSPBU Solution Business Mgr April 2003. Agenda. Fixed line market review Service provider requirements and business challenges Solution service delivery service assurance service usage ROI

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Hewlett Packard Integrated Service Management Voice over IP ISM VoIP Sandra DeRodeff NSPBU Solution Business Mgr Apr

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  1. Hewlett Packard Integrated Service Management Voice over IP ISM VoIPSandra DeRodeff NSPBU Solution Business Mgr April 2003

  2. Agenda • Fixed line market review • Service provider requirements and business challenges • Solution • service delivery • service assurance • service usage • ROI • Customer references HP presentation template user tutorial

  3. Fixed line operators goals Rapid Return on Investment Costs Revenue Introduce new services quickly Maximize revenue from each customer Enhance brand identity Deploy quickly Scale larger Eliminate redundancies in equipment & people Consolidate operations & control Improve Operational Effectiveness Increase Revenue and Market Share Deliver bulletproof service Offer customers service visibility & control Develop customer trust & meet expectations Attract and Retain Customers HP presentation template user tutorial

  4. VoIP evolution and opportunities “By 2004, 60% of backbones and 40% of voice traffic will be VoIP.” (ITU Poll) “We will buy no circuit switches after the year 2000.” (RBOC Executive) “Cable &Wireless will migrate from standard switched voice services to VoIP over the next three years.” (Mike McTight,Chief Executive, Global Operations -- Oct 2000) HP presentation template user tutorial

  5. Service Provider VoIP Service Vision • VoIP VPN : interconnect multi-PBX, especially multi-vendor, multi-site over cost effective IP backbone – centrally managed billing & dialing plan • IP Centrex : provides virtual PBX function to single or multi-site enterprise, including remote workers over flexible, evolutive & cost effective IP & service platform • Interconnect : provides IP to PSTN, PSTN to IP and IP to IP robust call transfer • Residential : provides primary line or secondary line over ADSL, Cable or WLL. Can be combined with PrePaid calling card, video … HP presentation template user tutorial

  6. VoIP services technology fit Service Providers will provide Managed Services to enterprise accounts • must evaluate enterprise’s current network infrastructure for VoIP services • assess VoIP deployment on current network • test new services for network impact prior to deployment • maximize capital expenditures • security • reliability • streamline network operations HP presentation template user tutorial

  7. VoIP OSS challenges • evolution of business needs • integrated for quick installation • value added Services • quality of Service (QoS) demands • rapid deployment of new services HP presentation template user tutorial

  8. VoIP target market segmentation independent site 75% of total new system or replace existing centrex / pbx ip centrex 10 – 20% of market broadband service provider:clec, blec, isp, asp offer on-net local,long distance via voip,voip businesstrunking with VPN 100% of market branch office 25% of total } voice private network vpn feature 40% of branches branch office 25% of total keep current pbx 80 – 90% of market independent site 75% of total HP presentation template user tutorial

  9. New challenges for service providers asp managed network managed applications managed extranet Outsourcing Services billing usage analysis managed intranet e-services e-services e-services Information Services (content) m/e-commerce WAP-ISP e-brokering hosting e-training e-gaming messaging video e-music Communication Services VoIP GPRS access DSL cable IP VPN Communication Infrastructure Services IP wireless SDH/Sonet optical PSTN ATM/FR INTEGRATED SERVICE MANAGEMENT HP presentation template user tutorial

  10. A traditional OSS/BSS system HP presentation template user tutorial

  11. service instance lifecycle service offer lifecycle resource lifecycle Lifecycles service request service withdrawal pre-service in service service template creation service operations & monitoring service development & deployment service provisioning service monitoring & reporting service planning & definition sales & ordering invoicing & collections service change or termination service evolution or withdrawal resource provisioning resource configuration management resource planning & development resource maintenance & restoration resource data management HP presentation template user tutorial

  12. The ISM VoIP Services solution

  13. ISM VoIP Services • Benefits: • introduce services quickly with rapid ROI • be more efficient in operation management and reduce costs • provide better quality of service and offer attractive service level agreements • build on a solid, flexible and scalable technology foundation • integrate with legacy systems ISM VoIP uses the HP Integrated Service Management (ISM) plug-and-play architecture to enable scalable, flexible and cost effective OSS/BSS solutions HP presentation template user tutorial

  14. Integrated Service Management service delivery service assurance service usage create/modifyprovision manage billanalyze • modify services quickly • activate and deliver services rapidly • manage SLAs • ensure service availability • monitor quality • bill based on usage • capture usage data for billing, capacity planning, and marketing • analyze subscriber behavior HP presentation template user tutorial

  15. service delivery service assurance service usage customer portal executive dashboard order entry & management problem management SLA management billing business intelligence process management process enabled message bus service activation inventory management fault management performance management usage mediation ISM architecture process templates service provider infrastructure HP presentation template user tutorial

  16. HP ISM integration framework • Process manager • Process-enabled message bus • Adapters • Network-layer data synchronization bus • TIBCO InConcert • Microsoft Biztalk Orchestrator • HP ISM adapters process manager message bus • HP OpenView TeMIP bus • TIBCO Rendezvous • Microsoft Biztalk • JSM HP presentation template user tutorial

  17. The HP products

  18. service delivery service assurance service usage customer portal executive dashboard order entry & management problem management service management billing business intelligence process management process enabled message bus service activation inventory management fault management performance management usage mediation Mobile service provider infrastructure ISM VoIP Services OV service information portal OV reporter OV service desk OV SQM HP Billing Solutions granite OV performance insight OV TeMIP OV operationsOV NNMOV service monitorOV service navigator OV internet usage manager HP Service Activator HP presentation template user tutorial

  19. HP ISM service activation applications • OpenView service activator • OpenView TeMIP broadband service controller • OpenView TeMIP transport service controller order entry & management service activation inventory management HP presentation template user tutorial

  20. simpleATM/FR The complete service activation architecture service request service activator solution packs BSC TSC DSL hosting mobile VPN rich media ATM/FR VoIP ATM/FR ATM/FR SDH/SONET/DWDM HP presentation template user tutorial

  21. HP OV service activator role • Delivering end-to-end VoIP provisioning • Including sophisticated calculations of QoS and Traffic Engineering parameters • Managing large VoIP portfolio with few high level workflows • Multi-vendor environments by integrating to 3rd party Service Controllers • Easily operated from the operators terminal • Central inventory/repository • Physical and logical resources management like network elements and IP pool management HP presentation template user tutorial

  22. HP ISM inventory management • Resource inventory • Topology • Service mapping • Inventory reconciliation order entry & management • Granite Xng • Cramer4 service activation inventorymanagement HP presentation template user tutorial

  23. HP ISM fault management applications • Event collection • access modules • Event correlation • root cause analysis • Event presentation • management domains • flexible filtering • State management • Service monitoring • OpenView TeMIP • OpenView network node manager • OpenView operations • OpenView TeMIP service monitor • OpenView service navigator • OpenView TeMIP expert problem management service level management OV TeMIP real-time bus faultmanagement performance management HP presentation template user tutorial

  24. HP ISM performance management • Performance data collection • Real-time performance monitoring • Service quality monitoring • Performance analysis • ATM, FR, IP • dial access • broadband • VoIP • IP QoS problem management service level management OV TeMIP real-time bus fault management performancemanagement OpenView performance insight HP presentation template user tutorial

  25. OVPI service assurance report pack • Reports performance of actual transactions • Tests focus on • Response time • Exceptions counts • Availability • Jitter • Throughput • Number of transactions • Traffic volume • Integrates with NNM • Events generated by threshold exceptions • Reports remotely launched from event manager HP presentation template user tutorial

  26. HP ISM service level management • SLA definition • Service monitoring • Jeopardy and violation alarming • SLA reporting • SLA assessment problem management service levelmanagement • OpenView service quality monitor fault management performance management HP presentation template user tutorial

  27. Real time service monitoring Service reporting Service and SLA definition OpenView Service Quality Manager Service Adapters User Experience Mgt System Network Infrastructure Mgt System Application Infrastructure Mgt System Business Processes HP OpenView service quality manager • Model Services • Define Service Level Agreements • Scalable Monitoring and Compliance Tracking • OSS and BSS integration Unique carrier-grade system for end-to-end service-level management HP presentation template user tutorial

  28. Detail service usage • Enhanced services • Marketing • Billing • Customer service • hp Internet Usage Manager • hp dynamic network analyer • hp billing solutions HP presentation template user tutorial

  29. data sources business applications Other sources IUM Config Server IUMRule Engine Encap Services VOIP Other DDS IUM Rule Engine Config store IUM Rule Engine Operations OVO/NNM Encap DDS IUM Rule Engine Encap DDS Reporting OVPI, SIP Rating and Billing Subscriber ID AAA Server admin. agent application interfaces IUM Rule Engine host A Encap IDR Business Intelligence host B IUM Rule Engine Encap admin. agent DDS Network Access e.g., CMTS, Cable Modem API DNA UsageIntelligence Encap DDS IUM Rule Engine admin. agent host D Encap Encap DDS Archive admin. agent admin. agent host E host C CORBA (SSL) • Real-time • Incrementally scalable • Robust (recovery, auditing) • Extensible (plug-ins) • Highly configurable • Manageable • Fast development iterations • Developer SDK HP IUM – Convergent Mediation HP presentation template user tutorial

  30. HP DNA – Business Intelligence • Price evaluation • test-drive new pricing structures and price points for services • charge by usage • charge by service value • charge by service delivery cost • Revenue generation • identify new revenue opportunities • understand how subscribers use services • influence subscriber behavior • Profit maximization • pricing plan-service optimization • loyalty/churn reduction • lifecycle management • resource re-allocation modeling and analysis tools HP presentation template user tutorial

  31. Next generation billing solution components • Application and infrastructure integration and expertise • IP billing applications • Industry leading IP usage management platform • World beating, high availability SP infrastructure • HP’s solution is integrated with best-in-breed IP billing applications from industry partners. • HP’s Internet Usage Manager is pre-integrated with several of our partners IP billing applications and NEP solutions • HP provides the complete end-to-end, mission critical, massively scalable, highly manageable infrastructure specifically required by IP billing solutions. HP presentation template user tutorial

  32. Benefits • offer new services to your customers and generate new revenue from your existing network • new revenue streams • faster time to market • Rapidly and reliably provision customers with voice over IP services using automated solutions • through service level agreements, SLA, manage the customer experience • faster time to market • Manage the full life cycle with improved efficiency HP presentation template user tutorial

  33. ROI the attached business case shows an example ROI where investments, expenses and revenue are shown for a 3 year period in this case, cash flow is negative the first year, but quickly turns positive in year 2, as services and the base HP presentation template user tutorial

  34. Telephony business case HP presentation template user tutorial

  35. ISM VoIP Services Solution Summary With HP’s pre-packaged Integrated Service Management (ISM) solution service providers get: • Market leading software • Global support • Focused business consulting and system integration • Mission critical hardware implementation in a solution that has all the components needed to provide a complete VoIP solution at every level – from service delivery, to assurance, to usage. HP presentation template user tutorial

  36. HP’s OSS success • 10 of 10 largest US-based ISPs managed (20 of 25 international) • 8 of 10 largest long distance international carriers • #1 IP usage mediation solution • 67% of US-based internet service providers managed • 70% of internet devices managed • 1,000 installations in wireline and wireless networks in over 50 countries • 60 million customer wireless network managed • 25 million on-line customer accounts managed HP presentation template user tutorial

  37. HP providing OSS solutionsAmericas Albura Spain Amena Spain AOL Time Warner AT&T BCE Emergis Bestel Brasil Telecom C&W Inc. C&W Jamaica C&W Panama CFE Cingular Wireless Con Edison Concert Consonus CPQD TIM Cellular EMBRATEL Entel General Dynamics Global One Global Village ICE Metro Net S.A. NASDAQ NEXTEL Argentina Pegaso Qwest Telcel Telecelular Sul Telecom Argentina Telecom Brasil Telecom Colombia Telefonica Telefonica Argentina Telepar Telesp Celular US Postal Svc. Verio Westel Wells Fargo Bank Worldcom XO com HP presentation template user tutorial

  38. HP providing OSS solutionsEurope, Middle-east, Africa 5TC Airtel Albacom Banverket Baud Telecom Belgacom Bouygues Telecom BTCable & Wireless Cableuropa Carrier1 Colt D2 Deutsche Telecom DFSEurotel EMT Estonia Enitel AS E-Plus Mobilfunk ERICELL Esprit Etisaalat Eurotel Finnet Group Fortis Bank FTK-Centertel Gazprom GDC IEC Interoute KPN Letsbuyit.com Libertel Macedonia Telekom MATAV Metoffice Mobistar MOL Northsea COM NTL Group One2One ONI Oniway Optimus Panafon Portugal Telecom Primus PTT Holand Q-Tel Radio Marconi SA Radiolinja RAI S.p.A. Retevision RSI.com Slovenia Telekom Sonofon Storm Swisscom T.P. S.A. Tele2 Telecel Telecom Italia Telecom Italia Mobile Telecom Namibia TeleDanmark Telefonica Telefonica Moviles Telekabel Wien Telenor Telia Telia Finland T-Mobile Austria T-Motion Transtel Turk Telecom Turkcell UPC Viag Interkom Vodacom Vodafone Westel 900 Westel Mobile Wind HP presentation template user tutorial

  39. HP providing OSS solutionsAsia, Australia Air Services Australia Celcom China Mobile 1 China Mobile 2 China Mobile 3 China Railcom China Telecom China Unicom 1 China Unicom 2 China Unicom 3 China Unicom 4 Daehan DDI Hong Kong Tel Hutchinson Australia J-Phone KDD Korea Telecom KT Freetel KTRC LG Telecom LIAONING MOBILE Malaysia Telecom MGTI Mobikom NEC NTT Optus Quanzhou Satelindo Shanghai Bell Singtel SK Telecom Tata Teleservices Limited Telecom New Zealand Telekom Malaysia Telkomsel Telstra TEPCO Tepco Tibet PTT Tokyo Digital Phone Tu-KA Cellular Vodafone (NZ) Yan Tai PTT HP presentation template user tutorial

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