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VICTORIA S SECRET ANGELS CAMPAIGN Kristen Ayers, Nick Lepera, Jeff Shoykhet, Shilpa Suneja

Background. 1970-San Francisco by Roy Raymond1982-Became part of Limited Brand Grew from 3 stores to over 1000 storesCampaign started for Valentine's Day in 1999Initial campaign increased sales 2000: 956 million2001: 962.4 million2004: 995 millionCurrently over 400 million catalogue ci

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VICTORIA S SECRET ANGELS CAMPAIGN Kristen Ayers, Nick Lepera, Jeff Shoykhet, Shilpa Suneja

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