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Discover the power of ethos, pathos, and logos - the three pillars of persuasive communication as defined by the legendary Greek philosopher Aristotle. Learn how credibility, emotions, and logic can shape compelling arguments and influence minds. Dive into the world of rhetorical appeals with examples and practical exercises to master the art of persuasion. Unleash the secrets behind successful communication strategies rooted in ancient wisdom.
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What’s an Aristotle? • Have you ever heard of Plato? Socrates? Aristotle? • They are all famous Greek philosophers who have made great contributions to subjects such as biology, government, music, and ethics. • Aristotle said all persuasion could be divided between ethos, pathos, and logos
Greek Derivatives or Morphemes • Ethos = character • Pathos = suffering or experience • Logos = word
Ethos Definition • An appeal based on the author’s credibility or character. Used in both persuasion and argument.. • Can be: • Expert testimony (often used incorrectly with celebrities) • Reliable Sources • Fair and trustworthy speech
Pathos Definition • An appeal based on emotions. Something which creates great sadness, worry, anger, fear, or happiness, joy, laughter, and community in the audience. Mainly used in persuasion. • Can be: • Written • Visual • Audio
Logos Definition • An appeal based on logic and reasoning. Includes claims and warrants. This is the main one used for Argument vs. Persuasion. • Can be: • Analogies • Statistics • Facts
Try it Yourself! • You want a new cell phone, use the rhetorical appeals to get one
Try it Yourself! • You want a new cell phone, use the rhetorical appeals to get one • Please write an appeal which uses pathos
Try it Yourself! • You want a new cell phone, use the rhetorical appeals to get one • Please write an appeal which uses pathos • Please write an appeal which uses ethos
Try it Yourself! • You want a new cell phone, use the rhetorical appeals to get one • Please write an appeal which uses pathos • Please write an appeal which uses ethos • Please write an appeal which uses logos
Try it Yourself! • You want a new cell phone, use the rhetorical appeals to get one • Please write an appeal which uses pathos • Please write an appeal which uses ethos • Please write an appeal which uses logos • Which one would you use for an argument?
