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WRITING A FINANCE PLAN

WRITING A FINANCE PLAN. Fundraising. The National Democratic Institute. WELCOME. Introductions Ground rules Ice breaker exercise. OBJECTIVES. To understand the components and value of a finance plan. TOPICS. Finance Plan Why write one Steps to writing one Keys to success. KEY TERMS.

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WRITING A FINANCE PLAN

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  1. WRITING A FINANCE PLAN Fundraising The National Democratic Institute

  2. WELCOME • Introductions • Ground rules • Ice breaker exercise

  3. OBJECTIVES • To understand the components and value of a finance plan

  4. TOPICS • Finance Plan • Why write one • Steps to writing one • Keys to success

  5. KEY TERMS • Finance plan • Budget • Donor groups • Solicit

  6. WHY WRITE A FINANCE PLAN? • Tells you: • How much you will raise • Where the money comes from • Why they will give • How you will raise the money • When the money will come in • Resources needed

  7. WHAT DOES A FINANCE PLAN LOOK LIKE? • Projected income by donor group • List of targeted donors • Projected income by fundraising tool • Fundraising expenses/cash flow • Message to donor groups • Schedule of activities

  8. PARTS OF A FINANCE PLAN • Quarterly goals • Revenue strategy • Timeline • Donor cultivation strategy • Research strategy • Re-solicitation strategy

  9. QUARTERLY GOALS • 1st Q 20-25% • 2nd Q 10-15% • 3rd Q 10-15% • 4th Q 45-55%

  10. REVENUE STRATEGY • Call time • Meetings • Volunteer raisers • Direct mail • Events • Online asks • Grant applications Photo: EarthEnergy Alliance

  11. TIMELINE • Call time per week/month/quarter • Events • Direct mail and email solicitation • Legal deadlines

  12. DONOR CULTIVATION • Who will donate and why?

  13. RESEARCH Photo: IRRI Images

  14. RESOLICITATION • Do I have to ask again? • When can I ask again? • How do I ask again? All donors should be asked to make another contribution!

  15. KEYS TO A SUCCESSFUL FINANCE PLAN • Be fluid • Finance plan as a floor • Set a goal • Constantly adjust the plan • Evaluate pitches and scripts • Involve more people

  16. EXERCISE: FINANCE PLAN OUTLINE

  17. CONCLUSION • A finance plan tells you where, when and how funds are coming into your campaign. • Questions? • Feedback?

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