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Sam Lewis Lead Designer (2005 – 2009) FusionFall Login 13 May 2009

Designing for New Audiences. Sam Lewis Lead Designer (2005 – 2009) FusionFall Login 13 May 2009. Sam Lewis System Designer ZeniMax Online Studios Login 13 May 2009. Who Am I?. Sam Lewis Currently on Systems team at ZeniMax Lead Designer Cartoon Network Senior and Lead Designer SOE

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Sam Lewis Lead Designer (2005 – 2009) FusionFall Login 13 May 2009

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  1. Designing for New Audiences Sam Lewis Lead Designer (2005 – 2009) FusionFall Login 13 May 2009 Sam Lewis System Designer ZeniMax Online Studios Login 13 May 2009

  2. Who Am I? Sam Lewis • Currently on Systems team at ZeniMax • Lead Designer Cartoon Network • Senior and Lead Designer SOE • Designer and Producer Kesmai • President of FASA Corp

  3. The Market I Know FusionFall’s Market Male 18+ • Boys 8 – 14

  4. 3 KNOWS • Know Yourself • Know What They Find Fun • Know What They Don’t Find Fun

  5. Know Yourself • “Don’t those players see this is fun?” • -First time designer • “Players would rather grind than do the fun stuff.” • Lead designer, major MMORPG • “I don’t care what the f**king roleplayers want! Where are they going to go anyway?” • Lead designer, major MMORPG

  6. Know Yourself • Team Strengths and Weaknesses • Know your Player Model

  7. Know Yourself Strengths – Great IP Marketing Powerhouse Weakness – No MMO Experience Executive Producer – Cartoon Network Lead Artist – Cartoon Network Lead Designer – MMO Professional Technical Director – MMO Professional Strengths – Established MMO Team “Cute” Games are not Simplistic Games Weakness – Traditional MMO focus No knowledge of US demographic Producer – MMO Professional Design Team (6) – MMO Professionals Technical Team (8) – MMO Professionals Art Team (20) – MMO Professionals

  8. Know Yourself • Weakness • Kids Market • First Person Shooters • Platforming Games • Character Dialog • Spelling Strengths • Traditional Market • Game Systems • MMO Structures • Game Settings • Economics

  9. Know Yourself Community Know your Player Model. World Game

  10. Know What They Find Fun Formal Research and Consulting

  11. Know What They Find Fun

  12. Know What They Find Fun

  13. Know What They Find Fun

  14. Know What They Find Fun

  15. Know What They Find Fun

  16. Know What They Find Fun

  17. Know What They Find Fun

  18. Know What They Find Fun

  19. Know What they Find Fun Informal Research

  20. What They Find Fun Collectable Card Games

  21. What They Find Fun Platforming

  22. What They Find Fun MMORPG

  23. What They Find Fun • FusionFall • Platforming • CCG • MMORPG

  24. What They Don’t Find Fun • Frustration / Feeling Incompetent

  25. What They Don’t Find Fun

  26. What They Don’t Find Fun

  27. What They Don’t Find Fun

  28. Frustration

  29. Frustration WASD Mouse Look

  30. Frustration

  31. How Did We Do? • Solid Reviews in Gaming Press • 4+ million Registered Users • Launching soon overseas

  32. Collectable Card Games

  33. Collectable Card Games

  34. Platforming

  35. Platforming

  36. WASD Mouse Look

  37. 3 KNOWS • Know Yourself • Know What They Find Fun • Know What They Don’t Find Fun

  38. Sam Lewis • Slewis@zenimaxonline.com • www.flyingscythemonkey.com

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