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Conference « Advanced technologies in brand promotion » 2-3 March 2009

Event program of the first International Promotion and Advertising Technologies Festival « ProMediaTech ». Conference « Advanced technologies in brand promotion » 2-3 March 2009. March 2 10.00 – 11.00 Welcoming coffee 11.00 Conference opening

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Conference « Advanced technologies in brand promotion » 2-3 March 2009

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  1. Event program of the firstInternational Promotion and Advertising Technologies Festival«ProMediaTech»

  2. Conference«Advanced technologies in brand promotion»2-3 March 2009 March 2 10.00 – 11.00 Welcoming coffee 11.00 Conference opening 11.00 – 14.00 1st Session «Common trends of the market development. Company promotion in current conditions. Problems and solutions.» 15.00 – 16.00 Coffee break 16.00 – 18.00 2nd Session «Branding in terms of crisis. Problems, companies are facing nowadays, and solutions to these problems. Integrity strategy as a basis fora successful brand promotion.» March 3 10.00 – 12.00 3rd Session «New ways of brand promotion» 12.00 – 13.00 Coffee break 13.00 – 15.00 4th Session «The role of Media in creating awarenessand shaping the brand loyalty among customers. New opportunities in media industry for brand promotion.» 15.00 – 16.00 Coffee break 16.00 – 17.30 5th Session «Importance of exhibitions and exhibitions projectsfor the brand promotion program» 17.30 – 18.00 Conference closing

  3. Representatives of the following companies will speak at the conference: • Ipsos Russia (Marketing research agency) • TNS Gallup Media (Market research) • Media Arts Group (Communication group) • Depot WPF Brand & Identity (Branding company) • Drovnikova & Partners (Brand-consulting company) • Corporate imageology (Specialized issue) • MediaPartner (National communication company) • PROPAGANDA (Communicative technologies center) • Russian Marketing Services Association • Russian Public Relations Association

  4. Программа участия профессионального клуба ВЫСОКИЙ ДИЗАЙН в Международном Фестивале Технологий Продвижения и Рекламы«ProMediaTech» (проект) • Final stage of «EXPODESIGN’2009» contest – the best stands of Russia. Contest participants’ works demonstration, discussion, jury, wrap-up, award ceremony. • Retrospective exposition, devoted to school andtraditions ofboth, Soviet and Russian exhibition art: V.Makarevich, R. Firestein, V. Shalaev, A.Mironov, V.Konarev, A.Konarev, G.Sinev. • Modern Exposition Practice. Meetings with the professionals: V.Litvinov, P.Nomokonov, I.Peida.

  5. Competition program(project) • Video trailers contest Organizer: ForwardProduction • «Expodesign-2009» contest Organizer : «Vysokiy Design» professional club • Designers contest Organizer: Freelance.ru • «The Best Artwork for ProMediaTech-2010» • «Postcard of congratulations «The 8th of March»

  6. Association conference «Advertising Federation of Regions»«Personnel and sales anticrisis management» March 4, 2009 • Aim of the conference: To reviewnew sources of competitive advantages for Russian advertisingand media companies for effective sales in terms of crisis. New ideas, relevant aspects, main problems and best solutions. • The conference program is to feature: • The market experts will tackle development trends of advertising and media sectors. • Updated forecasts. News trends of the unpredicted crisis. • Modern concepts of attracting and retaining clients. • Personnel and sales management strategy. • Sales models in terms of crisis. • New tools and technologies in implementation of client’s ideas. • Обобщенный опыт, взгляд ведущих специалистов-практиков. • Master-class «Incentive systems. Crisis and work with personnel. How to recruit the best candidatesorto be one of them» • Professional discussion. Making of a dialogue, efforts consolidation: sharing with ideas, opinions, draft projects.

  7. Within boundaries of the festival event program a set of seminars will be held.

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