3 Ways You Are Hindering Your PPC Ad Budget and Traffic

1. 3 Ways You Are Hindering Your PPC Ad Budget and Traffic Pay Per Click (PPC) marketing is unique as it enables marketers to measure results and make positive changes based on those outcomes. There is always plenty of room for testing, experimenting, and fine-tuning PPC strategies. However, most advertisers are either unaware or incompetent to optimize their PPC ad campaigns. They configure AdWords accounts, get excited to see the clicks, and then forget to optimize their ad campaigns, which eventually, hinder their ROI and performance. There is an intended traffic for which you plan your PPC marketing strategy and then there is the traffic that you actually get from your ad platforms. Sometimes, you observe the gap between intended and actual traffic due to platform changes or campaign settings. This gap is your wasted money in PPC ads. Fortunately, you can fix your PPC ad budget by changing your campaign settings and adjusting your ad structure. In this post, we’ll identify the three most common mistakes that PPC marketers do which unknowingly hinder their ad budget and traffic.

2. 1 - Spending on Wrong Keywords Advertisers often misunderstand or misapply keyword match types. This creates a gap between keywords and search terms that cause them to spend incorrectly. Search terms are phrases that users type on the search engine to find what they are looking for whereas, keywords are the phrases used to target search terms on paid search platforms. To avoid this keywords mistake, you may run a Search Term report to identify irrelevant search terms and then exclude those terms with negative keywords across different ad groups. Thereafter, reevaluate your keyword match type strategy. To get more control and trigger search terms you intend to target, incorporate more specific keywords with the broad match or exact match types. 2 - Targeting Unintended Locations Location settings can trigger physical location or location of interest or both. Incorrect location settings can trigger PPC ads in wrong locations which account for the wasted budget. To stop spending your ad budget on wrong locations, run a User Location report in AdWords to fetch a list of locations where your PPC ads have triggered. Once identified, eliminate unintended locations from within your campaign settings. The excluded locations will appear next to the targeted locations. Change the settings to ‘people in my targeted locations’. 3 - Wasted Ad Budget on Unintended Networks Are you unknowingly targeting unintended networks in your PPC ad campaigns? To avoid this, change your network settings from the default. Segment your campaigns by the network and figure out the right settings to plan the action items for further optimization. Don’t overspend or drain your PPC ad budget unintentionally. Get pay per click management services from the best PPC marketers with Colorado Digital Experts today! Source: https://www.apsense.com/article/3-ways-you-are-hindering-your-ppc-ad- budget-and-traffic.html