Welcome Members, Sponsors & Guests We are glad you are here

1. Welcome Members, Sponsors & Guests We are glad you are here The program will start at 7:55 Thank you sponsors…

2. Eric Aaron ???? Your Photo Here Technology Community Sponsorships Your Board of Directors Leadership… Dan Chris Nancy Mary Eva Eric Ann President Past Prez Programs Membership Promo Finance Admin

3. VIP Committee Members… Heidi Nick Ann Stephani Jane Lee Ann Bruce Get involved. We welcome your participation in a committee Board Meetings are always open.

4. Thank-You! Julie Pat Aaron Kara Beth Bill Michelle Chris Coleen Tami Christina Jim Dianne Don Patrick Melissa Jan Mark 209 Souls Engaged YTD - 104 members & 105 guests Michelle

6. Coming up in May ONLINE MAKEOVER WORKSHOP • New Super Size Event • Double the networking & learning, triple the fun • One hour training, one hour hands-on workshop

7. May 30 to June 1st Chicago, Swiss Hotel 600 leaders attending Three days of top speakers & great sessions Fantastic Event! Jim @ GROW P&G Greg @ Motorola Solutions Kathy @ Emerson Brian @ Dow Investment:BMA Members: $995, Guests $1,195 Corporate rate $795pp with 3+ Steve @ GE

8. www.bmaminnesota.org Go to…

9. HASHTAG:#BMAMN 9

10. Social Media Monitoring and Performance Data Rob Silas CEO and Co-Founder of Numerical Truth

12. +

13. 10,625,000 Posts during my presentation today

14. 1,720,000 Posts during my presentation today

15. “Social Media is Risky” “Do We Have the Right Social Media Strategy?” “I Can’t Get a Meaningful Measurement of Social Media”

20. ROI Benefits • Better inputs = more effective strategy • Provides view into where strategic and tactical resources should be deployed • Provides baseline for creating and ROI measurement ROI?

21. Insights Segmentation by voice, recommendations Predictive Future content and actions Engagement Monitor and respond Reporting # Tweets, FB Likes, Shares Integration Analytics, CRM, Research, BI

25. Case Study #1

31. Case Study #2

37. Case Study #3

44. Questions