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The Birdie Bin

The Birdie Bin. Company Summary Bryson Crawford. Company Summary. We will make every effort to provide our customers with top-notch products at affordable prices.

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The Birdie Bin

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  1. The Birdie Bin Company Summary Bryson Crawford

  2. Company Summary • We will make every effort to provide our customers with top-notch products at affordable prices. • The Birdie Bin’s staff will have extensive knowledge of the game of golf and will provide friendly service to make sure that every purchase is to the customers satisfaction.

  3. Vision • To build a enormous complex at Danforth and Bryant in Edmond, Oklahoma that will cater to the golfers’ needs of the area. • It will have the most up-to-date technology to ensure the satisfaction of the purchaser. • The staff will be well-informed to better serve the customers. • To provide an indoor driving range, swing simulator, and putting green to make finding the right clubs easier. • To provide golf car rental and miniature golf to create fun-filled atmosphere.

  4. Ownership • Equal ownership will be split among Beau Streck, Traci Murphree, Bryson Crawford, Tanner Mueggenborg, and Heather George.

  5. Mission • The Birdie Bin wants to make the process of buying quality golf products faster, easier, and more satisfying for everyone. Regardless of whether you are a occasional or a professional golfer, we will provide a knowledgeable staff to help with all your needs.

  6. Services • Golf lessons taught by a PGA professional • Club fitting • Swing simulator • Indoor driving range • Indoor putting facility • Golf club design/repair shop • Golf car rental • Miniature golf for the kiddos

  7. Market Analysis • The Birdie Bin will be focusing on golfers at all levels and all ages who want a good quality equipment and accessories. • Our target groups include all ages including kids, teens, and adults. • With our convenient location and extraordinary services, we will not only pull in members from surrounding golf clubs but the golf enthusiasts of the Oklahoma City metropolitan area.

  8. Marketing Summary • Television and Radio Commercials • Endorsement commercials from Tiger Woods, Charles Howell, and Natalie Gulbis. • Advertisements at all the golf courses in the Oklahoma City metropolitan area. • Promotional coupons in the Edmond Sun. • Discount coupons available for local golfers.

  9. Management • Head Pro- Beau Streck • In charge of hiring, firing, and daily business affairs. • Operations Manager- Heather George • In charge of finances and legal aspects. • Golf Car Rental Manager- Traci Murphree • In charge of golf car rental and marketing. • Design/Repair Manager- Tanner Mueggenborg • In charge of designing and repairing golf clubs. • Maintenance /Custodian - Bryson Crawford • Cleans and fixes.

  10. Financial Plan • Start-up capital of $9,000,000 • Long-term loan (15 years) of $1,000,000 • Investment from Titleist, Callaway, Bridgestone, Tiger Woods, Charles Schwab, Federal Express, Rolex, Coca-Cola, Buick, John Deere, Tiffany & Co., and Michelob Family of Beers.

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