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Tips & Tricks for Tackling N&Ds

Tips & Tricks for Tackling N&Ds. Presented By: Seth H. Row, CMC Member Douglas E. Motzenbecker, CMC Member. Breaking Down N&Ds. • S hort and substantive pieces that keep members up-to-date on practice areas • Think “ blog-like ” – active voice and engaging tone

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Tips & Tricks for Tackling N&Ds

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  1. Tips & Tricks for Tackling N&Ds Presented By: Seth H. Row, CMC Member Douglas E. Motzenbecker, CMC Member

  2. Breaking Down N&Ds • Short and substantive pieces that keep members up-to-date on practice areas • Think “blog-like” – active voice and engaging tone • Cases or issues discussed should be timely • Content is widely accessible to a greater audience

  3. Guidelines • Length:100–750 words • Attention-grabbing and concise headlines •Engaging voice and style • Incorporate 2-3 keywords to optimize SEO • Include links to relevant sources • Frequency: 2 or 4 times per month

  4. Benefits of Contributing N&Ds • Effective and efficient way to establish authority in practice area • Opportunity to enhance portfolio • Because N&Ds are not member-protected, they can be distributed far and wide via social mediaand emails • Gatewayinto potential leadership roles within Section

  5. Standout N&Ds: Reports, Issues, Linking Committee: Children’s Rights Word count: 116

  6. Timely Topics Committee: Pretrial Practice & Discovery Word count: 585

  7. Expanding on ABA Events Committee: Technology for the Litigator Word count: 469

  8. Catchy Presentation Committee: Corporate Counsel Word count: 253

  9. The Case for Cultivating a Diverse Author Base • Most committees who successfully produce frequent, timely, and engaging N&Ds count on a robust author base to produce the content. • This eliminates the pitfalls of relying exclusively on one author or firm to generate all the N&D content, which can lead to perceived bias or burn out.

  10. Tips for Recruiting Authors • Solicit volunteer editors or writers via listservs and committee announcements; enlist help of cochairs • Hold regular editorial conference calls to brainstorm ideas and recruit volunteers • Make authoring an N&D a requirement of subcommittee leadership • Tap into own professional network and that of your peers to find potential writers—make sure to recruit a diverse mix • Leverage social media channels

  11. Sources for (Content) Inspiration • Subscribe to alerts/relevant blogs – RSS feeds

  12. More Inspiration . . . • Regularly visit online resources such as the U.S. Supreme Court docket • Follow relevant groups on Twitter – be on the lookout for trending topics • Attend conferences and presentations on practice area that could generate ideas or contacts for future N&Ds

  13. QUESTIONS??

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